227Re: [SearchCoP] Re: Placement of Best Bets
- Aug 4, 2008
Re: [SearchCoP] Re: Placement of Best Bets
- “banner blindness” is a specific case of humans learning to ignore irrelevant input. Humans are excellent at this, so any popular repeated irrelevant element, like the Google sidebar ads, will eventually be ignored.
- Banner ads were invented by a search engine, Infoseek, so it is certainly possible for that to happen on search result pages.
On 8/4/08 2:14 PM, "Jim" <jim.smith@...> wrote:
Note you are refering to Search and the banner blindness research had one variation. In the article http://www.useit.com/alertbox/banner-blindness.html Jakob Nielsen noted he identify that search results is somewhat different.
"(Several readers have asked whether banner blindness extends to search engine ads. It doesn't: text ads on a SERP get a decent number of fixations. The other exception is classified ads. ..."
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