208Re: [SearchCoP] Measuring Site Search
- Jul 3, 2008Hi Pete,
That's a great question. We use the metrics you listed. We also keep
track of how far down in the result set the searcher clicked. In other
words, we try to determine if the searcher found what they wanted in
the first position, second position, third position, etc.
It would be nice if we had something as simple as a conversion rate
(for e-commerce sites) for separating successful search sessions from
unsuccessful ones. I'm curious to hear others' experience.
On Tue, Jul 1, 2008 at 11:23 PM, jamjam76 <jamjam76@...> wrote:
> Hi Everyone,
> I'm curious as to the key metrics that the folks here use to measure
> how well their site search is performing. eg.
> - average number of searches per search session
> - % of searches where the user doesn't click on a search result
> - % of searches that yield zero results
> Any and all metrics insights appreciated.
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