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Lecture: Jay Primus: SFpark: A New Approach to Managing Parking (UC Berkeley, 12/6)

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  • Asha Weinstein Agrawal
    ... From: ITS at UC Berkeley Date: Tue, Dec 3, 2013 at 2:08 PM Subject: [ITS] Friday Seminar - December 6th - Jay Primus: SFpark:
    Message 1 of 1 , Dec 3, 2013
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      ---------- Forwarded message ----------
      From: ITS at UC Berkeley <its.fridayseminar@...>
      Date: Tue, Dec 3, 2013 at 2:08 PM
      Subject: [ITS] Friday Seminar - December 6th - Jay Primus: SFpark: A New
      Approach to Managing Parking

      Friday Transportation Seminar Series

      Friday, December 6th, 2013

      4 - 5 p.m. in 534 Davis Hall


      Jay Primus

      SFpark Manager
      San Francisco Municipal Transportation Authority

      SFpark: A New Approach to Managing Parking

      Abstract: SFMTA established SFpark to use new technologies and policies to
      improve parking in San Francisco. SFpark works by collecting and
      distributing real-time information about where parking is available so
      drivers can quickly find open spaces. To help achieve the right level of
      parking availability, SFpark periodically adjusts meter and garage pricing
      up and down to match demand. Demand-responsive pricing encourages drivers
      to park in underused areas and garages, reducing demand in overused areas.
      Through SFpark, real-time data and demand-responsive pricing work together
      to readjust parking patterns in the City so that parking is easier to find.

      This presentation will be an overview of SFpark, a new approach to managing
      parking that is being demonstrated in San Francisco. We will run through a
      deep overview of the project�s planning, implementation, and operation, and
      touch on lessons learned and relevance for other cities.

      Bio: Jay Primus works for the San Francisco Municipal Transportation Agency
      as the Manager of SFpark, San Francisco�s new approach to parking
      management. He�s done transportation planning for 10 years and before that
      worked as freelance writer, editor, bike mechanic, and web design project
      manager.

      Institute of Transportation Studies
      Department of Civil and Environmental Engineering
      University of California, Berkeley
      http://www.its.berkeley.edu


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