New Book: Changing the Game: Why the Battle for Animal Liberation Is So Hard, and How,We Can Win It by Norm Phelps, a Flashpoint ebook from Lantern Books
For Immediate Release
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and Other Online Booksellers!
Norm Phelps' New Book
on the Strategies
of the Animal Rights Movement
Changing the Game: Why the Battle for Animal Liberation Is So Hard, and How
We Can Win It by Norm Phelps, a Flashpoint ebook from Lantern Books
Read Changing the Game for a thoughtful look at some very important
. Why is animal liberation the hardest battle for social justice
. How has the political environment in America made the struggle
. How should the animal rights movement relate to other social
. How should the animal rights movement respond to the rise of
China, India, Brazil and other nations of the East and South?
. Why is the abolition of human slavery not a valid strategic model
for the abolition of animal slavery?
. How do welfare reforms and other "moderate" initiatives promote
. Why is a "two-track" strategy that includes more moderate tactics
along with abolitionist/vegan advocacy essential to achieving liberation?
. Why are militant direct actions that include large-scale
vandalism, fire, or bombing a form of "suicide by cop" for the American
animal rights movements?
Norm Phelps' previous book, The Longest Struggle: Animal Advocacy from
Pythagoras to PETA, has been called a definitive history of animal
protection, and Norm has been selected to make the plenary presentation on
the history of the American animal rights movement at AR2012 and AR2013. A
frequent speaker at animal rights conferences, Norm is a member of the
Institute for Critical Animal Studies (www.criticalanimalstudies.org), a
member of Unitarian-Universalist Animal Ministry (www.uuam.org), a regular
contributor to Dharma Voices for Animals (www.dharmavoicesforanimals.org),
and a founding member of the Society of Ethical and Religious Vegetarians
What Movement Leaders Are Saying about Changing the Game:
"Few authors write with the high level of clarity, research, and thoughtful
insight as Norm Phelps. This is an important book for anyone seeking to
understand the roots of our abuse of other animals, the social movement to
end that abuse, and specifically how that movement must wage its campaigns
in order to prevail. If you care about creating a more humane society for
all animals-human and nonhuman-read this book. But don't just read it: Turn
this great knowledge into practical action and go about creating that better
Paul Shapiro, Founder of Compassion Over Killing and Vice President of farm
animal protection for The Humane Society of the United States.
"Why is animal liberation 'the most difficult battle ever fought' and, more
importantly, how can animal advocates overcome the movement's many and
profound hurdles to win freedom for other species? With Changing the Game,
Norm Phelps brings his considerable experience and talent to bear as he
responds to these questions with well-crafted prose characterized not just
by optimism but assurance. Framed by history's great social justice
movements, this book explains why the modern animal rights movement has
enjoyed so little progress and sets forth a clear and practical strategy for
re-writing the rules of the game and achieving success. Beautifully written
and cogently argued, this is essential reading for novice activists, veteran
agitators, or anyone else who wants to see an end to humanity's unrelenting
enslavement and slaughter of animals. I learned a great deal from Changing
the Game, and I highly recommend it.
Mark Hawthorne, author of Striking at the Roots: A Practical Guide to Animal
Activism and Bleating Hearts: The Hidden World of Animal Suffering
"Changing the Game is a very valuable contribution to animal protectionism.
It is thoughtful and it is not dogmatic, taking seriously the range of views
on topics that have polarized the movement. In addition, its historical
context for contemporary debates is very helpful."
Stephen R. Kaufman, M. D., President, Christian Vegetarian Association,
author Living by the Faith of Christ
"At a time when a major shift to vegan diets is essential to avoid a climate
catastrophe, major food, water, and energy scarcities, and other
environmental disasters, Norm Phelps' brilliant book provides the tools to
enable animal rights and vegetarian activists to break through the apathy,
denial, and misinformation that is keeping people from making dietary
changes. One does not need to agree with every concept in this insightful,
very well-written book to recognize its potential to get dietary
considerations onto society's agenda and to help move our imperiled planet
onto a sustainable path."
Richard H. Schwartz, President, Jewish Vegetarians of North America;
President, Society of Ethical and Religious Vegetarians; author Judaism and
Vegetarianism and Who Stole My Religion?
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