> -----Original Message-----
> From: bounce-5480745-8121152@... [mailto:bounce-5480745-
> 8121152@...] On Behalf Of Elizabeth Penney
> Sent: Friday, March 26, 2010 9:17 AM
> To: communitydevelopmentbanking-l@...
> Subject: 2nd webinar from Academy for Green Microenterprise Business
> Free Webinar:
> Strategies to Market Your Green
> Microenterprise Program
> Join us for a Webinar on April 8
> Space is limited.
> Reserve your Webinar seat now at:
> How do you create a green brand and message for your new or existing
> microenterprise program? Green messaging can be a powerful way to
> differentiate your nonprofit and products and services in the market
> inspire employees, clients and stakeholders.
> In this free webinar we will discuss the benefits of creating a strong
> and separate identity for your green microenterprise program.
> Specifically, we will:
> - define sustainability as an outcome
> your work
> - build client awareness of green as
> viable strategy
> - attract new funding
> - engage new partners
> - and more
> We will walk you through a process to define your green initiative:
> - who, what, where, how (target market
> info and ideas)
> - different approaches (examples) -
> vs sector, multi-purpose vs single
> - financing and TA mix
> We will highlight emerging leaders in the field that are "doing it
> in terms of their branding, messaging and marketing!
> The webinar will be led by Liz Penney of Appalachian Community
> Enterprises, Inc., an SBA Microlender and CDFI. ACE has created
> Green Loans, an innovative statewide platform for green loans. She
> be joined by Jason Friedman, Principal of Friedman Associates. He is a
> nationally known for his expertise in helping microenterprise
> development, CDCs, and CDFIs to increase effectiveness, performance and
> The webinars are funded in part through a grant award with the U.S.
> Business Administration Program for Investments in Microentrepreneurs
> Program (PRIME).
> Title: Free Webinar: Strategies to Market Your Green
> Date: Thursday, April 8, 2010
> Time: 2:00 PM - 3:30 PM EDT
> After registering you will receive a confirmation email containing
> information about joining the
> System Requirements
> PC-based attendees
> Required: Windows® 7, Vista, XP, 2003
> Server or 2000
> Macintosh®-based attendees
> Required: Mac OS® X 10.4.11 (Tiger®) or
> Elizabeth Penney
> Director of Community Outreach
> Appalachian Community Enterprises
> 770-718-8992 (cell)
> Please note: E-mail communications sent to and from the Children’s
> Board of Hillsborough County are subject to the public records laws of
Please note: E-mail communications sent to and from the Children’s Board of Hillsborough County are subject to the public records laws of Florida.