FW: Social Marketing- Focus Group Research Strategies
From: Diane Ray [mailto:dray@...]
Sent: Tuesday, December 14, 2004 9:02 AM
Subject: Social Marketing- Focus Group Research Strategies
Dr. Richard Krueger, PhD
Richard A. Krueger is a Professor and Evaluation Leader at the University of Minnesota and Adjunct Professor in the College of Public Education and Human Development as well as the College of Public Health at the same institution. He has conducted more than 500 small group sessions on decision-making, nominal process and focus group interviewing and has developed and taught over 90 courses relating to program evaluation and focus group interviewing. Dr. Krueger has served as a consultant to federal and state agencies, educational organizations, foundations, communities and non-profit organizations. He is the co-author of the newly published third edition of Focus Groups: A Practical Guide for Applied Research. He holds an Masters degree in Public Administration and a Doctorate in Education from the University of Minnesota.