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RE: [SACC-L] Fwd: [AN] July and Aug online stats

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  • Laura Gonzalez
    Hi all, I just wanted to support Bob s comments with my experience as one of the administrators of the facebook page. We have just hit 181 Likes making the
    Message 1 of 5 , Sep 16, 2012
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      Hi all,

      I just wanted to support Bob's comments with my experience as one of the
      administrators of the facebook page.

      We have just hit 181 "Likes" making the facebook group only 8 members fewer
      than the SACC-L Yahoo Group. When you take into account the members that are
      no longer active on SACC-L but haven't removed their names, I am fairly sure
      that the facebook page is now our more active group. Of course, the depth of
      conversation that we have here on SACC-L hasn't been and can't be replicated
      there easily. But nearly every day, one of the administrators (myself,
      Maren, Shannon, and Autumn) post something relevant to anthro or teaching,
      and our membership is growing steadily. Teachers love information, almost as
      much as they like sharing it.

      One of the ways we use SACC's facebook page is to link to new online issues
      of AN, such as to Bob's archeology columns or to Lloyd's section news.
      Because facebook comes to people, rather than people having to seek out the
      individual articles, those articles get read much more frequently and passed
      on to others by facebook, twitter or email.

      In line with what Bob describes below, what individual members can do to
      maximize our reach online, is to post a link to SACC's publications on their
      own facebook pages, websites, or twitter feeds. A number of members do this
      already, and I'm sure that is what has brought in so many more facebook
      "Likes." You can also post relevant links on our facebook page, even if you
      are not an administrator. This is encouraged! The more we share, the more
      folks will know about us. This will grow our membership and the reach of our
      conferences, and give SACC a larger presence in AAA and beyond.

      For many years, I know I've felt that anthropologists in general don't get
      their voice out there enough into the public sphere. Digital information
      sharing may finally help us do that.

      SACC on facebook: https://www.facebook.com/saccweb


      From: SACC-L@yahoogroups.com [mailto:SACC-L@yahoogroups.com] On Behalf Of
      Bob Muckle
      Sent: Friday, September 14, 2012 11:06 AM
      To: SACC
      Subject: RE: [SACC-L] Fwd: [AN] July and Aug online stats

      Lloyd, and others:

      One of the things to consider about going digital is the expectation of
      immediacy, quality, and quantity. It is no longer good enough to have
      on-line access instead of print. People now expect new information every
      time they go the web page, even if it only once every few days (The on-line
      AN, for example, staggers the posting of columns throughout the month to
      keep people coming back). Also, social media has a very large role to play
      in getting things read. Even organizations like the AAA use Twitter to let
      readers know when there is a new post to AN, and many organizations make
      effective use of Facebook pages.

      I think it would benefit SACC to have SACC members share individual
      articles, the entire issue, or other related information on their own
      Facebook pages or twitter accounts or blogs. If they don't have them, they
      should consider doing so. Readership increases phenomenally when folks share
      articles, etc. through social media. I sometimes get comments on my columns
      for AN from non-AAA members from various parts of the world within hours of
      the initial posting. They have read the column because it was re-posted by
      someone or some organization on Twitter or Facebook, etc.

      I also think many people are looking for a place to write something on-line
      which allows them to easily copy and paste into blogs, Twitter, Facebook,
      course software, etc. An idea that may be worth considering is to make an
      open call for opinion columnists (much the same as the AN did in 2011)
      focusing on particular topic areas.

      I think the AN model of transitioning from print to on-line is a good one.

      My two cents (Canadian, which is worth approximately 2.02 cents US this


      From: SACC-L@... <mailto:SACC-L%40Yahoogroups.com>
      [mailto:SACC-L@... <mailto:SACC-L%40Yahoogroups.com> ] On Behalf
      Of Lloyd Miller
      Sent: Friday, September 14, 2012 10:40 AM
      To: SACC
      Subject: [SACC-L] Fwd: [AN] July and Aug online stats

      I don't know if all AAA members got this or just editors, but it shows some
      interesting data. Viva digital, I guess! Since our own SACC Notes (and the
      entire SACC website) is available to the public, we have a potential of
      billions of readers around the world. What to do with it?!

      Begin forwarded message:

      > From: Amy Goldenberg <agoldenberg@...
      <mailto:agoldenberg%40aaanet.org> <mailto:agoldenberg%40aaanet.org>>
      > Subject: [AN] July and Aug online stats
      > Date: September 14, 2012 12:07:33 PM CDT
      > To: "An@... <mailto:An%40binhost.com> <mailto:An%40binhost.com>"
      <An@... <mailto:An%40binhost.com> <mailto:An%40binhost.com>>
      > Hi everyone,
      > I just wanted to share the overall metrics for anthropology-news.org for
      July and August:
      > Total visits
      > Total pageviews
      > Average visits/day
      > Average pageviews/day
      > Average visit length
      > July 1-31, 2012
      > 46,003
      > 120,863
      > 1,483.97
      > 3,898.81
      > 0:05:24
      > Aug 1-31, 2012
      > 49,067
      > 141,015
      > 1,582.81
      > 4,548.87
      > 0:04:57
      > The total visits per month is way above our regular print run of
      approximately 10,000 copies.
      > Best,
      > Amy
      > Amy Goldenberg, PhD
      > Managing Editor, Anthropology News
      > American Anthropological Association
      > 2200 Wilson Blvd, Suite 600
      > Arlington, VA 22201-3357
      > 703.528.1902 x1184
      > Fax: 703.528.3546
      > agoldenberg@... <mailto:agoldenberg%40aaanet.org>
      > AN online | www.anthropology-news.org<http://www.anthropology-news.org>
      > AN on Twitter | @news4anthros
      > _______________________________________________
      > AN mailing list
      > AN@... <mailto:AN%40binhost.com> <mailto:AN%40binhost.com>
      > https://archives.binhost.com/lists/listinfo/an

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