4804Re: [SACC-L] T-SACC
- Dec 6, 2008Oh gosh, around Des Moines some public buildings now have 'brand'
names. The baseball stadium, once named to honor a beloved player, is
now named for a leading local insurance company. Two recently built
"civic" sports and entertainment centers are named, respectively, for
a state grocery chain and the Wells Fargo bank. It's very Orwellian...
On Dec 5, 2008, at 11:33 PM, Mark Lewine wrote:
> Yes, with my urban cultures class, we are exploring social marketing
> with an anthropological perspective...so far, we have come up with
> some scary ideas to test with some ethnographic focus groups: power
> point presentations with 'branded' symbols relating to educational
> consumers; text books partly subsidized by ads thus lowering book
> costs to students and increasing fees to published faculty
> authors...faculty wearing identifiable 'brands', using identifiable
> 'brands' of computers, publishers, news sources, book stores, office
> supplies stores, etc...anything to add, capitalist pigs of the future?
> ----- Original Message -----
> From: Bob Muckle
> To: SACC-L@yahoogroups.com
> Sent: Friday, June 27, 2008 2:08 PM
> Subject: [SACC-L] T-SACC
> With all this SACC-L gushing about the Toyota Prius, I started
> feeling a little guilty, but not a lot. I got to thinking. First,
> that I might be kicked out of SACC for driving a big old Suburban,
> with the biggest engine that fits. But..I am trying to sell it. Not
> nay takers. What a surprise. So, now I'm thinking I might just store
> it. It might look good in a museum of the late 20th century. "In the
> days when gas was cheaper than water." Besides I've got a pick-up
> truck that I usually drive anyway. Now...before you start
> impeachment proceedings to get me kicked out of SACC....the pick up
> is a Toyota pick-up!
> So, now I'm thinking we can just buy wholly into the corporatization
> of education in North America. Why not sell naming rights to SACC?
> We can become T-SACC (Toyota-SACC).
> You're welcome.
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