Robomower 2007 Pricing.
- Robomower pricing: Affective February 5, 2007.
RL 850: MSRP: $1,489.99. Expected street price $1,399.99 delivered.
RL 1000: MSRP: $1899.99. Expected street price $1,899.99 delivered.
- I agree that this is the best "early adopter" bet I've ever made also. I love it and I tell everyone that. I've been mowing the grass with push mowers since I was a kid. I would rank this technology to be on a par with dishwashers and automatic clothes dryers in terms of making a drudgery chore easy and convenient. I get lots of gawkers also and am suprised that no-one feels like "taking the bait" and joining the club. I also expect to see thousands of takers.
You can get alot of lawn service for $1300 I guess and it doesn't require alot of installation.
I have to assume it's a fear of technology combined with price. You can get notebook computers for $1300 these days. Very good ones. I'm guessing the "non adopters" are people who have spent $1300 plus on PC's that they constantly have trouble with (like my mother and viruses) and once bitten, don't want to buy more headaches of technology they dont understand. Funny no one feels that way about their dishwasher. Perhaps people with "high tech" dishwashers do! I know I've seen microwaves and "VCR"s that are incomprehensible to operate. I paid alot for an "ASKO" dishwasher that is great. It has 3 buttons and 7 lighted icons to tell what's going on.
A good marketing strategy might be to remove the word "robot" from the name and remove some of the buttons and options. Or at least hide them from the casual user.
I suspect that the x generation will have no trouble operating them at all. But they are so green that they might just as soon eliminate grass from their gardens all togeather. (The other alternative to push mowing.) The industry will definitely grow exponentially. But unfortunately, the best product doesn't always win.
----- Original Message -----
From: Don Knox
Sent: Wednesday, January 31, 2007 8:43 AM
Subject: Re: [RoboMower] Re: Robomower 2007 Pricing.
dimorphorics, I second everything you said especially "Still (after 2 years)
there isn't a day when I run my
mower that people don't stop in front of my house and watch it. Flat out
turn the car around and gawk"
People are clearly curious about this odd thing, and the male push mower
slaves are very intrigued, after talking to some of the first few gawkers a
few years ago I imagined my street and neighborhood would soon blossom with
RM users, it just seems that easy to say what the heck I'll give it a try.
What has amazed me is why? why? why are there not hundreds of thousands of
buyers? to me this is the single best bet on "early adopter" technology
I've ever made. The labor saving alone pays for itself many, many times
over. Of all the people I've talked to (both friends and strangers) I
don't know that I have converted or convinced any of them? (I guess I'm
glad I'm not in sales)....
Is it "perfect"? no of course not it could be improved, does it work for
"everyone"? no some yards are too chopped up or too low lying, or
whatever...but could it probably work for half of homeowners? and most in a
neighborhood like mine? probably....
My hope remains that mass adoption will yield quality and pricing
improvements, I really don't care which manufacturer gets better and cheaper
(Robomower, iRobot, or Lawnbot), I just cannot understand why it seems to be
taking "so long" for people to realize they don't need to sweat this chore
I read the complaints on Amazon's site and wonder why someone would complain
about a robotic mower that only lasted for the two yr warranty? When I
bought mine 4 yrs ago I hoped it would last two yrs, figuring I valued my
mowing at $20 per mow x 30 push mows per year was $600 per year, the RL800
cost about $600 so the first year was breakeven the second year was payback,
if I need to buy a battery every year I'm still good. Nothing is "free"
and nothing lasts forever....
It would be worth a lot of research to see why this seems to be taking so
long.....it seems counter to so many new technology adoption cycles...I
wonder if people really do enjoy walking around their yards in circles? not
my idea of exercise or "fun".
On 1/30/07, dimorphorcis <flosaeris@...> wrote:
> Price is a definite barrier to entry. I've owned a FR mower for a
> couple of years. Bought it at around 700.00 from Amazon. Love it..
> still works great. But I wouldn't spend 1500. and I don't have a
> problem buying expensive toys. FR refuses to do anything to reasonably
> increase market share. They have squandered good will to very large
> companies like Toro. They didn't even have a booth at CES. The best
> they could hope for is for iRobot to buy them.
> I have to tell you...doing even simple stuff like demo's - would make
> a big deal. Still (after 2 years) there isn't a day when I run my
> mower that people don't stop in front of my house and watch it. Flat
> out turn the car around and gawk. Yet.. I go to places that are
> displaying "futuristic" technology, and none of the mower companies
> have them running. When people can see how the product will benefit
> them, they might purchase.. but just sitting in a box on a store floor
> makes even me not see why I would spend the money for one. At 700
> bucks I'm willing to take the chance the product might not work for
> me.. at 1500 - I'm just not. And I'm a big cheerleader for the
> robotics industry.
> > > Dan,
> > > I think you missed the point, they are raising the prices next
> > month. I
> > > honestly can not say I would advise the vast majority of people to
> > purchase
> > > these machines at this price.
Donald G. Knox
Pulmonary Clinics of Southern Michigan
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