Raw crackers at New Seasons in Raleigh Hills
- Howdy folks,
Thank you to whomever requested our product at this store! We've been trying for a long
time to get a foot in the door with them and just yesterday I got a message requesting our
crackers. I know there are a lot of us raw types on the westside, so I'm excited to finally
get in there.
I haven't yet spoken with the buyer...hopefully I will today or tomorrow...and in case the
raw angel in question were interested in our hummus, Smart Monkey Seed cheeze or It's
Alive! cultured vegetables...well, there is a different buyer in each store that handles the
refrigerated products than the buyer for the crackers. I will certainly be suggesting to the
cracker buyer that all of these products are a good combo, but ultimately he can't do
why don't I go directly to the refrigerated section buyer?? Great question! In larger
companies such as New Season's, typically there exists a management structure whereby
decisions on which products to carry are made by one head buyer, and that product is
carried in all or most locations. Each store location has a buyer whose job is mostly
maintaining the inventory and placing orders to keep the shelves stocked. This system has
evolved because it can be more efficient at some things. One of the drawbacks is that
small companies like ours are at a disadvantage when it comes to getting the attention of
the one person charged with making the real decision. Many people want this person's
attention...not unlike being a senator, I imagine!
What's all this mean? Not unlike in politics, product vendors often pay for the privilige of
selling their wares in a store. Unlike in politics, it's perfectly legal. At the level of sales that
raw products represent, it's cost prohibitive to take this time honored approach. That
leaves consumer demand as our best bet for getting their attention.
I've pushed New Seasons in the past and made some headway, but they've let me know in
no uncertain terms that they don't appreciate me taking the initiative to go directly to the
store buyers... i guess they want them to spend their time buying other things! Anyway,
New Seasons has been great to work with in most respects, and out of consideration for
our professional connection I've decided to lay low and let the shoppers entice them into
trying new things.
Once again, thank you to our raw comrades for helping us get into the Raliegh Hills store.
Jim & Sue