Fred Meyer's Billboard Advertising
During the holiday season, I was impressed with the Fred Meyer advertising on billboards around town. First I noticed the picture of a huge vegetable tray with verbiage something like "Good food makes good parties." Since then, there have been pictures of happy children eating fruit along with encouragement to eat fruit for snacks. Would you like to join me in commending Fred Meyer for this? I think it's a huge and significant step toward educating SAD eaters of alternatives to the easy-to-grab chips and other junk foods. (Much like Storm and Jinjee's "Take a Fruit Break Guerrilla Advertising Campaign." (www.takeafruitbreak.com)) Hopefully, this kind of advertising is happening throughout the entire Kroger chain.
To contact Fred Meyer:
Mail: Fred Meyer Stores
Attn: GO West 1/Customer Relationship Center
3800 SE 22nd Ave
Portland , OR 97202-2918