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Seminar - Campaigns and Elections

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  • Nasir Muhammad
    Print Email Agenda Thursday, May 31, 2007 8:00am – 9:00am Registration 9:00am – 10:00am The 2008 Presidential Race Bill Schneider, CNN Charlie Cook, The
    Message 1 of 1 , May 1, 2007
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      Thursday, May 31, 2007

      8:00am – 9:00am

      9:00am – 10:00am
      The 2008 Presidential Race
      Bill Schneider, CNN
      Charlie Cook, The Cook Political Report (Invited)
      Carl Cameron, Fox News (Invited)

      10:15am – 11:15am
      What It Takes to Win
      Speaking on what it takes to win elections from the standpoint of a
      legislative leader with the responsibilities of overseeing more than
      100 races a cycle, representative Perzel will cover the basic
      components of a sound, hard fought campaign, what he looks for in a
      campaign organization and the basic grassroots components that take a
      borderline campaign to the victory circle.
      Representative John Perzel, PA House of Representatives

      11:30am – 12:30pm
      Creating Your Campaign Strategy
      Doc Sweitzer, The Campaign Group

      12:30pm – 1:30pm
      Lunch (on your own)

      1:30pm – 2:30pm
      No Retreat, No Surrender
      Congressman Tom DeLay, Former House Majority Leader

      2:45pm – 4:00
      Federal Regulations and Your Campaign
      The Bipartisan Campaign Reform Act (BCRA) and the Communications Act
      create a maze of complicated federal regulation for anyone involved
      in the electoral process. The FEC has issued complex regulations and
      taken action in important areas such as electioneering
      communications, coordinated expenditures, political activity on the
      Internet, and who qualifies as a regulated political committee.
      States are also regulating in such areas as "robo-calling." Legal
      experts will discuss how to use these complicated provisions to the
      benefit of your campaign and how to steer clear of problems.
      Gregg Skall, Womble Carlyle
      Larry Norton, Womble Carlyle
      James Kahl, Womble Carlyle

      4:15pm – 6:15pm
      Speaking to Win
      The key to continued success is the candidate's ability to
      effectively communicate his or her message to a large audience. This
      session will address how to communicate in a way that will lead to
      John Davies, DAVIES

      6:30pm – 8:30pm
      Rising Stars Networking Reception
      Sponsored by: National Association of Broadcasters (NAB)

      Friday, June 1, 2007

      8:00am – 9:00am

      9:00am – 10:00am
      When Worlds Collide: Ethical Principles vs. Real World
      Considerations in Elections
      Congressman Vic Fazio, Former DCCC Chairman

      10:30am – 11:30am
      The Internet is No Longer Just Tubes and Wires
      In 2007, blind faith in traditional media is a recipe for defeat.
      Find out what you need to know to stay ahead of the curve and
      leverage the power of the Internet for your campaign.
      Joe Trippi, Trippi & Associates

      Lunch Break
      11:45am – 12:45pm

      12:45pm – 1:45pm
      A – Micro Targeting
      You have a personal contact budget that's adequate, but only if you
      can reach the right people. How do you determine what voters to
      target? New micro-targeting techniques use statistical modeling
      techniques to get the most bang for your voter contact buck!
      Gerry Tyson, The Tyson Organization
      Ken Strasma, Strategic Telemetry

      B – Polls and Pollsters
      Focus Groups and Tracking Polls
      Every day during the campaign season is filled with new information
      from focus groups and tracking polls... some useful and some
      worthless. In this session, learn how to find valuable data and
      discover how to frame your message. Hear why pollsters matter and
      learn about the difference between surveys your pollster conducts and
      that which a media organization conducts.
      Jef Pollock, Global Strategy Group

      C– On the Radio
      Creating Effective Radio Spots
      The radio has been a long-time force in campaigning. Learn how to
      make this medium work for your candidate, by creating a spot that
      gets the message to the listener in the most effective manner.
      Jeff Haley, Radio Advertising Bureau
      Bart Robbett, Robbett Advocacy Media

      D - Calling All Councilmen, Mayors and Judges
      Winning Nonpartisan, Local, State and Judicial Elections
      Small does not always mean easy. Learn how to strategize for small
      and state level elections, and create a winning campaign.
      Gail Garbrandt, Bliss Institute
      Brett Sciotto, American Strategies

      2:00pm – 3:00pm
      A – Video Killed the Radio Star
      Effective Political TV Spots: The Strategy Behind the Winning Spot
      Everyone remembers the Willy Horton ads from the 1988 presidential
      race. In this session learn how to make your candidate's message just
      as effective, with and without the scare tactics.
      John Brabender, BrabenderCox
      Matt MacWilliams, MacWilliams Kirchner & Sanders

      B– Online Advertising
      Direct mail, television and radio are important, but come see why it
      makes sense to add an integrative online component to existing
      advertising efforts.
      Larry Ward, Political Media

      C – Communicating with Your Constituents
      Elected officials are bound by tight restrictions in their
      correspondence with constituents. Find out from the top constituent
      contact firms in the country what it takes to communicate effectively.
      Kira Lieberman, Strategic Consulting
      Amber Bagwell, Winning Directions

      D - Stroking Your Enemies
      Reporters are human too, but you wouldn't know it by the way they
      cover some campaigns. Find out how to talk to the press in a way
      that engages them and protects your interests.
      James Pindell, Boston Globe
      Tony Bawidamann, The MWW Group

      3:15pm – 4:15pm
      A - Money Does Not Grow on Trees
      Fund Raising Techniques & Strategies: Event Fundraising
      Campaigns rarely succeed without serious fundraising. In this session
      learn how to run a successful high-profile event to bring in the

      B – Managing Campaign Information
      More than a Shoebox Full of Index Cards
      Campaign managers are increasingly responsible for handling massive
      amounts of sensitive data. How do campaigns deal with protecting,
      manipulating and enhancing their lists?

      C - Phone Home
      Telephones for Voter ID, Persuasion, Recruitment and GOTV
      The telephone has been a necessity in effective campaigning for
      decades. It can be used to flag potential voters, measure attitudes,
      or to try and push them in a certain direction. In this session learn
      how to get the most out of this classic campaign tool.
      Liz Welsh, Executive Communications
      Don Powell, Powell Phones

      D - Media Buying and Cable
      Cable TV advertising is easier and more effective than many believe.
      Find out what everyone needs to know about cable advertising.
      Kyle Roberts, Smart Media Group
      Kevin Kirchner, MacWilliams Kirchner & Sanders
      Tim Kay, NCC

      4:30pm – 5:30pm
      A - Give and Take and Take and Take
      The Fundraising Plan: Step-by-Step
      The only way a political campaign can move from idea to reality is
      with money. Fund raising is integral to a campaign; it adds fuel to
      the machine. In this session hear how to implement a winning fund
      raising plan from the ground up, from day one to retiring your post
      election debt.
      Nancy Bocskor, The Nancy Bocskor Company
      Kim Scott, ConklinScott

      B – Painting a Picture
      Direct Mail: From Concept to Design to the Voter
      With the never-ending clutter in potential supporters mailboxes,
      direct mail pieces face fierce competition. Good pieces must have
      what it takes to capture the attention of the voter. This session
      will focus on what information to include in a direct mail piece and
      how to make that content visually appealing enough to reach the voter.
      Ed Traz, thetrazgroup
      Rich Savage, Media Directions

      C – Finding Voters and Votes
      Using Voter Files
      You've bought your voter list. Now what? How do you effectively
      target certain voters and what new tools are available to win your
      Frank Girolami, Labels & Lists
      Robert Blaemire, Blaemire Communications

      D – Polling: True or False?
      Top 10 ways to get misleading polling results
      Ever wonder if you can believe what you're reading in the polls in
      the paper … or from your pollster? Find out the key sources of error
      in polls, how to spot them, and how to make sure your polling doesn't
      include them. This session will draw on examples involving real (and
      in some cases, well-known) polling organizations and researchers.
      Craig Charney, Charney Research

      Networking Reception
      Sponsored by: BrabenderCox

      Saturday, June 2, 2007

      8:30am – 9:00am

      9:00am – 10:00am
      A - Time is Money and Money Wins Elections
      Campaign Budgets: How much items cost and negotiating with
      In this session learn how to plan a campaign budget that assures that
      money goes to and comes from all the right places.

      B – Campaigning after the Worst
      Hurricane Katrina and the 9/11 attacks were two of the worst
      catastrophes in American history, and they dramatically affected
      local elections. In this session, you'll learn how candidates
      navigate the problems and emotions that are created during such
      tumultuous events and how campaigns adjust.

      C - Diggin' For Dirt!
      Opposition Research – How to find it, how to use it
      Nothing says "gotcha" to an opponent like finding good dirt. In this
      session learn how to find information about your opposition and how
      to leverage it effectively to boost your own candidate's campaign.
      Jason Stanford, Stanford Research

      D- Targeting Voters and Getting Out that Vote
      You can spend hours promoting yourself as the most viable candidate,
      but it is useless if the people don't vote. Learn how to target your
      voters and get them to the polls on election day.
      Tony Parker, The Parker Group

      10:15am – 11:15am
      A - Disaster Control; How to Manage Mistakes and Win
      Nobody is perfect, including you or your candidate. What do you do
      when your candidate is faced with a scandal? How do you use lawyers
      effectively on a campaign? When is ending your campaign better than
      facing the truth? Find out from the experts, who have dealt with
      scandal head-on, and won.
      Tony Bawidamann, The MWW Group
      Jim Spencer, The Campaign Group

      B - Selling an Elephant to a Donkey
      Persuasion Direct Mail – Creative Ideas
      It is not easy to change the mind of a voter. In this session learn
      to create a persuasive direct mail piece that will help nudge swing
      voters to your side.
      Liz Chadderdon, The Chadderdon Group
      Randy Kammerdiener, Majority Strategies

      C - Making Friends and Stroking Your Enemies
      Building Your Organization and Developing Coalitions
      It is hard to get elected without the support from the right friends.
      Fostering relationships with community leaders can help the smallest
      campaign get off the ground. In this session learn how to make the
      right friends in your community, and how to deal with your enemies to
      ensure that a campaign is successful.

      D – All About The Benjamin's
      Fundraising on the Internet
      No one can deny the power of the almighty dollar in a campaign. With
      the advent of Internet campaigning, it is easier than ever to raise
      money, but the key to effective online fund raising is communication
      with your supporters. Learn how to effectively begin communication,
      continue it, and how to initiate contact.
      Ravi Singh, Electionmall Technologies

      11:30am – 12:30pm
      A – Hispanic Media Buys/Strategies
      If your campaign plans to wins Spanish-language voters, do not miss
      this panel.

      B – Television Advertising
      When is the most effective time to run ads? How effective is cable
      television advertising? When do you go negative? Why is negative
      advertising so effective when voters claim to disapprove of it? How
      to buy, when to buy?
      Marius Penczner, Penczner Media
      Ondine Fortune, Fortune Media

      C - I'm a Star and Everyone Loves Me
      Appearing on Television: How to Hold Your Own
      Television appearances can make or break a campaign. Everyone has
      seen disastrous clips of candidates on television. Learn how not to
      be "that guy/girl" and ace every television appearance.
      Julia Piscitelli

      D – Is Your Campaign HD Ready?
      Marcel Weider, Policomm

      Lunch (on your own)

      1:30pm – 2:30pm
      A - The Low Hanging Fruit
      Requesting money from Special interest groups
      Special interest groups exist for one purpose, to promote their
      agenda. Getting contributions from them is easy, as long as you
      promise to support their agenda. They exist to get people elected who
      will help them, and they will help you. Learn how to ask them for
      help, the right way.
      Kim Scott, ConklinScott

      B – Automated Calling
      What does it take to deliver your campaign message effectively with
      an automated call? What's a waste of money and what's a good use of
      limited campaign dollars and voters' goodwill? What do you have to
      know to stay on the right side of rapidly changing state
      telemarketing laws?
      Steve Nathan, DNA Communications
      Tony Dane, Tony Dane & Associates

      C – Newspaper Advertising
      A "must" for many campaigns, learn how to effectively use newspaper
      advertising to send a message to likely voters and win your
      campaign. What works? What doesn't?

      2:45pm – 3:45pm
      A - International Consulting
      What does it take to be a successful political consultant in the wild
      world of Latin American and Eastern European politics?

      B – Organize, Mobilize and Succeed
      Grassroots: How to use the intern effectively
      One of the most important divisions of a successful campaign is its
      grass-roots effort. Effective campaigns understand the importance of
      working from the ground up- campaigning locally is a key factor in
      every election- big or small. This session will discuss how to
      organize a successful grass-roots wing of a campaign and how to turn
      it into one of a campaign's most valuable assets.
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