What is an Ezine? Part 1
- Article Title: What is an Ezine? Part 1
Author Name: Terri Seymour
Contact Email Address: ter02@...
Word Count: 620
Category: Ezine publishing
Copyright Date: 1-08-02
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What is an Ezine? Part 1
Copyright 2002 Terri Seymour
I have been on the Internet for 3 years and have been
asked this question numerous times. I also did not
know what an ezine was when I first came aboard. I
will attempt with this article to explain what an ezine
is and why it is so important for your online business.
First of all, an ezine is an electronic newsletter sent
out by email at intervals of your choice to a list of
subscribers. The ezine can deal with many subjects
depending on what your business deals with. There
are ezines on how to publish an ezine, how to run an
online business, how to build websites, decorating
your home and so on.
Ezines can and should contain lots of helpful information
and resources for your subscribers. You also want to
reserve room for a few paid ads, but to no overdo with
the ads. I would say from three to five ads is plenty.
There are also solo mailing ads which are mailed out
as a separate mailing. Usually one or two of these a
week is sufficient. These are the most popular of ads
Ezines are very important to your business because they
allow you to keep in contact with your potential customers
and advertisers. Providing a good ezine with effective
content can also build your credibility and also your
reputation. Along with good content you can also
promote your products and services. In essence, the
ezine is the lifeline between your prospects and your
Publishing an ezine is not as hard as you might think.
The first thing you might want to do is design the
template. Take a look at this example:
Always keep a template saved on disk and on your
computer for easy use. Each issue of your ezine can
then be fitted into the template saving you LOTS of
time. Keep all general information such as subscribe
so on in the template at all times to save more time.
When you first start your ezine you can choose to
manage the list yourself, use a free list manager such
as Yahoogroups or Topica, purchase list manager
software or use a paid list management service. I
personally recommend starting out with a free service
such as Yahoogroups. I started with them when it
was still Onelist a few years ago and have never had
any serious problems. They inform you when a person
subscribes or unsubscribes, distribute your ezine to
your entire list, send out a welcome and goodbye
message of your choice and more. If you would like
to have a look visit http://www.yahoogroups.com
Finding a list manager and designing your template
are just the beginning steps. In Part 2, I will explain
ways of promoting your ezine and how to get subscribers
for FREE. I know when I first started Web Success, I
was on a zero budget and through experience learned
how to build my business for free. That is one of
the wonders of the Internet. You can start, build and
run your own business for very little capital.
What it does take is commitment, time, work and
passion for what you are doing. Although the road
may be long, the journey is an experience I would
not want to miss!
Join me next week in Part 2 for promoting your
ezine and building your subscriber base.
Terri Seymour helps people start or build their online
business by providing resources, tools, guidance and
more. You can contact her at mailto:ter02@...
or visit http://www.websuccesscentral.com Subscribe to
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