Increase Sales with Proper Email Etiquette
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INCREASE SALES WITH PROPER EMAIL ETIQUETTE
By Tom Falco (c) 2002
I received an email today. It said: "Yes please."
That was it!
Apparently I corresponded with this person at
one time and I must have suggested something
in the last email I sent him and he was
responding. But you know what? I get about
300 emails a day.
I was pleased that he said yes and not no,
but I have no clue what he said yes about.
He didn't even sign his name.
Use common sense when using email.
Always have a copy of the last correspondence
attached to the bottom so that the person
receiving the mail can refresh their memory
of what your previous mail was about.
Also, when using email for business purposes,
it is a good idea to be a bit more formal.
It's true, the whole concept of email is informal.
People don't usually use a greeting or ending,
but for business dealings this is a good idea.
Even if you start the mail with "Hi Joe - I received
the order and loved it," it is much better than just
"Hey there, I received the order and loved it."
Or worse, leaving a greeting off altogether.
When corresponding for business try to be
professional. Start with "Dear Mr. Smith," rather
than "Dear Joe." It is much more suitable
and it shows the reader that you are professional.
Another interesting phenomenon is mass emailings
where a person wants a quote or an ad swap
or something that a group of people would respond
to if interested. I am not talking about spam, I am
talking about a legitimate business dealing.
I get requests for ad swaps daily and the ad swap
is so general and uncaring that I delete it. I will
go into that in the next story. But one of the worst
is when a person wants a printing quote from our
main company, TheDiscountPrinter.com and they
mass mail us and every other printer they can
think of for a quote.
The problem: They are so general about it and
they don't hide the other email address as "blind
carbon copy" so that we all see who was asked
for the same quote. Some of these lists have
dozens of recipients and it is so unprofessional
that we never bother to quote. Especially when
we know that we are competing with 35 or so
If you are mass mailing to businesses, friends
or whatever, it is a good idea to hide the other
recipients' names so that the whole list does
not receive their private email addresses and
also so the whole list does not know who you
are sending the mailings to.
Let the person receiving the mail think that
they are the only one and not just a number
on your mailing list. When you received this
ezine, there was only your email address as
recipient, not the list of the thousands who
also received this ezine.
Think before you send out your next
email correspondence. Is it as professional
as you would like it to appear?
Tom Falco is editor of XpectMore.com eZine and also owns:
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