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NEW ARTICLE: Viral Marketing for Ezine Publishers

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  • Bill Platt
    Title: Viral Marketing for Ezine Publishers Author: Bill Platt © Copyright 2001 Article URL:
    Message 1 of 1 , Aug 12 7:19 PM
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      Title: Viral Marketing for Ezine Publishers
      Author: Bill Platt
      � Copyright 2001

      Article URL:
      http://GhostArticles.net/free_content/w/p/viral_mktg_4_ezines.html

      Article Autoresponder: mailto:viral_mktg_4_ezines@...

      Author Contact Email: mailto:bplatt@...

      Formatted to 65 Characters per Line
      Word Count: 928 Words

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      Publication Rules

      This is a Free-Reprint article. The only requirements for
      publishing this article are:

      * You must leave the article and resource box unedited.
      * You must forward a copy of the ezine or newsletter that
      contains the article inside to the author at:
      mailto:bplatt@...
      * If you post this article on a website, you must set the
      links up as hyperlinks, and you must send us a copy of
      the URL where the article is posted.


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      Viral Marketing for Ezine Publishers
      � Copyright 2001, Bill Platt
      Ghost Articles.com
      http://GhostArticles.com/index.html?vm4ezines


      The most overrated idea to be talked about on the web has been
      something called Viral Marketing. People have staked their
      reputations on this fabulous new craze; they have staked their
      livelihoods on the ability of Viral Marketing to work for them.
      Proponents of this promotional technique have proclaimed the
      richness of it to the masses, all in hopes to make a name for
      themselves.

      While Viral Marketing has been blown out of proportion and its
      proponents have suggested methods for using it that cannot
      stand the test of close scrutiny, there is still some value
      in the concept that does work quite well.

      Ezine publishers are in a unique position. Not only can they
      use viral techniques to promote their own ezines, but also,
      they are the source for the survival of the greatest viral
      technique the web has known. Ironically, most ezine publishers
      regularly engage in helping someone's viral campaign, though
      they may not even realize it. In fact, the publisher of the
      ezine you are reading right now is helping to keep the greatest
      of viral marketing techniques alive and well.

      The greatest viral technique known is that of free-reprint
      articles. Free reprint rights for articles is, by a wide-margin,
      the best viral campaign you can use for your business.

      Before I continue, let me explain what exists at the heart of
      the Viral Marketing concept. The term was derived basically
      from that of a virus. A virus is known to quickly spread from
      person to person. As we have seen with a few computer viruses,
      a computer virus can literally take down thousands of computer
      networks around the globe in a matter of hours.

      Viral marketing endeavors to spread your marketing message from
      person to person, moving like a wildfire driven by strong winds.

      Returning to the free reprint articles. Ezine publishers
      understand that in order to keep their subscribers, they must
      provide valuable content. However, most publishers either lack
      the time or creativity to keep rolling out new content to supply
      their ezine. To compensate for this lack, ezine publishers turn
      to free reprint articles to fill in the gaps. The free reprint
      rights attached to these articles are important because the
      publishers are mostly small and not yet earning enough from
      their ezines to pay for professional writers to contribute to
      their content requirements.

      For the author of the article, this method is heaven sent. Let
      me share the mathematics of this concept with you, and you will
      appreciate why it is so very valuable to the person utilizing
      it.

      Say for example that you could deliver your free reprint article
      to 1000 publishers and webmasters in one fell swoop. Consider
      what would happen if only 5% of those publishers and webmasters
      decided that your article was of high enough quality and value
      to deliver to their readers. That would mean that 50 publishers
      have accepted your article for reprint. Chances are that 40 of
      these publishers have between 50 and 500 subscribers. Nine of
      the remaining ten have between 501 and 5,000 readers. And one
      publisher has 20,000 readers.

      Since this is only a theoretical scenario, let us use the law
      of averages to further amplify this calculation. Our 40 original
      publishers have an average of 250 readers each. More in tune
      with reality, the nine have an average of 2000 readers. And
      our 50th is already known. Following this scenario, one single
      article that you deliver as a free reprint article has the
      potential to reach 48,000 readers in its initial release.

      Considering you only sent your article to 1000 people, the viral
      marketing equation says that each of these 1000 people sent it
      on to another 48 people.

      One thing that our example does not address is the article
      archive sites on the web that publishers visit looking for
      content, and it does not account for second run distribution
      of articles either. Articles that show a good first run, tend
      to show continued results over the longer period of time. I
      have talked to some who say articles that were originally
      published two to five years ago are still being reprinted
      today. In effect, your initial mailing to 1000 people can
      yield viral results into a ratio in the thousands!

      Now let us return this to the perspective of how it is important
      to the ezine publisher. Most publishers, though they tend to use
      quite a few free reprint articles in their publications, they do
      occasionally write articles on their own. As an ezine publisher,
      you should consider going through your ezine archives and pulling
      up articles that you have written in past issues. You should
      then take the time to package these articles for free reprint
      distribution, so that you too can take advantage of the viral
      technique that you help keep alive and well for others.

      There are literally dozens of sites and distribution lists
      available to distribute your articles to other publishers and
      webmasters. Rather than trying to list them all here, we have
      made the effort to tell you about over 18 distribution lists
      already available. For the run-down on these distribution
      channels, you may visit:

      http://article_depot.50megs.com/

      By listing your ezine subscription address with a short
      description of your ezine, in the resource box accompanying
      your article, you can now utilize your own archives to build
      your subscription base to ever higher levels. As a publisher,
      you have aided in the viral campaigns of so many people in the
      past, it is now time for the value of this viral technique to
      serve you also.



      Resource box:
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      Bill Platt, http://IMIOBC.com assists businesses with search
      engine optimization and a multitude of other business services.
      If you are interested in custom, ghosted articles to promote your
      business, similar to the one you just finished reading, consider
      employing our team of professional wordsmiths to weave articles
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      Sun Aug 12 21:18:55 CDT 2001
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