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Blog Your Business

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  • Angela Booth
    *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. **
    Message 1 of 1 , Mar 1, 2003
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      *Article Use Guidelines*

      Use in opt-in publications, or on Web sites, but please include
      the resource box.

      Please send me a copy, if possible. Many thanks.


      Summary: Your business needs a blog (a Web log), both for
      effective communication, and for fast, easy and CHEAP promotion.

      Category: Small Business

      Words: 750

      Blog Your Business

      Copyright (c) 2003 by Angela Booth

      Does your business need a blog?

      A blog is a Web log, an online journal. Blogs started out as
      online diaries, in which diarists shared their everyday lives
      with the world. From their beginnings as a weird Web fad in 1998,
      blogs have moved on, and are well on the way to becoming a
      standard business tool.

      Why? Because in February 2003 Google.com bought Pyra Labs, the
      company which owns the Blogger weblogging tool. Blogger.com, one
      of the main sites providing blog software and hosting, boasted a
      million hosted web logs in early 2003.

      Google.com's interest in blogs indicates that blogs are
      mainstream. A blog help your business in many ways, depending on
      whether you create a private or a public blog. Blogs are so
      useful that you'll want to create both.

      => Your business's private, internal blog

      These days, no one works alone. Even if you're a solo business
      operator, you have colleagues --- partners, contractors, and
      suppliers with whom you communicate daily. A private blog makes
      working with a group easier, because you can streamline your
      interactions, saving time and energy.

      A private blog can contain notes to yourself, or to colleagues.
      It's a place to store information and tips that might not warrant
      a special email message. You can post information like meeting
      notes, project tasks and summaries, and updated price lists. You
      can also post links to large files --- no need to email, fax, or
      mail them to and fro.

      Your blog is more useful than email, because blog postings are
      dated, and easily searchable. You can post a message you want
      everyone to read, and the message stays on the blog. With email,
      you read and delete, or read and forget.

      If you've worked on a project with someone in another state or on
      the other side of the world, you've blessed email, because it
      makes sharing information so easy. Using a blog to share
      information is even easier than using email.

      => Your business's public blog

      A business blog is a marketing tool. A blog can add value to your
      Web site, or it can take the place of a Web site. Look on it as a
      combination "What's New" Web site page, and an online journal.
      Because of a blog's freewheeling nature, it's friendly and

      If you don't have a site, your blog's a place to put your online
      CV, portfolio and client list. You can, and should, use your blog
      to express your personality and expertise.

      If you have a Web site, your blog page builds loyalty, because
      if you provide interesting content, your visitors will return to
      your site. And because it's a Web page, your blog will appear on
      search engines, attracting new clients.

      Google has been treating blogs differently from other Web pages
      for a couple of years. Whereas it takes a standard Web page/ site
      a month to be indexed by Google, blogs are indexed daily. This
      means that your blog is mega-cheap advertising. You can post
      something on your blog and have it indexed by Google within a

      Will creating a blog help your business? As I suggested in the
      article: "Get Googled And Build Credibility", because Google.com
      is so popular and indexes so comprehensively, if you focus some
      of your marketing and promotion time on getting your name out on
      the Web, you're building your credibility, both online and

      (You can read the complete article in the newsletter archives at:

      --click the Archive button on the Newsletter page.)

      So go ahead, blog your business!

      => Blog resources <=

      Blogger -create your own free blog(s)
      www.blogger.com Blogger provides a template for your blog, and
      makes adding to your blog as easy as writing an email message.
      The "Post" and "Publish" buttons on the interface update your

      Weblog.com --- recently updated blogs:

      w.bloggar --- http://wbloggar.com/
      A clever and useful little freebie to write and format your blog
      posts offline, then automatically post them when you go online.

      Angela Booth's Digital-e Blog:

      ***Resource box: if using, please include***

      Veteran multi-published author and copywriter Angela Booth crafts
      words for your business --- words to sell, educate or persuade.
      E-books and e-courses on Web site. FREE ezines for writers and
      small biz: http://www.digital-e.biz/

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