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RES: [PanoToolsNG] Unethical advertising incentives?

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  • António Cabral
    I don t give a shit for Twitter or Facebook, but I love 360Precision heads, and in time Matthew give me all the support I need. 360Precision don t force nobody
    Message 1 of 43 , Apr 1, 2011
      I don't give a shit for Twitter or Facebook, but I love 360Precision heads,
      and in time Matthew give me all the support I need.
      360Precision don't force nobody to promote their products.
      I could not support 360precision on Twitter or in Facebook, but I must
      support them is this forum.
      The question is, this is not a forum about marketing, sales, or ethic, it's
      about panoramic photography.

      António Cabral

      P.S. - Matthew don't forget the extra warranty for my post ;)

      -----Mensagem original-----
      De: PanoToolsNG@yahoogroups.com [mailto:PanoToolsNG@yahoogroups.com] Em nome
      de Matthew Rogers - 360Precision
      Enviada em: quinta-feira, 31 de março de 2011 16:33
      Para: PanoToolsNG@yahoogroups.com
      Assunto: Re: [PanoToolsNG] Unethical advertising incentives?

      If you don't like it don't then ignore it, simple. It doesn’t matter what
      you do these days there's always someone that complains. If we gave away
      gold bars some people would complain that they're too heavy, it's a lose,
      lose situation.

      All we're trying to do is build a better and more friendly community around
      our products. We're not asking ANYONE to pimp our products. Being able to
      communicate with customers on Facebook or Twitter is a lot more efficient
      compared to email. If you simply explain this to people then quite often
      they just ignore the message. I thought a little incentive my be the push
      some customers needed to join in.

      Incase you didn’t know we already increased the warranty on the Absolute
      from 12 months to 3 years to 5 years all with out any bribes or shouting
      from the rooftops. If this is the response we receive then I will have to
      think twice about increasing it in future.

      If a customer genuinely doesn't like our products then I can assure you a
      extra few months of warranty will not incentivise them to write a false

      This offer was a simple nudge to not only get people to join the community
      but in a way reinforce the bullet-proof nature of our products.

      If you need support for any reason please use the online support system at

      It's also rather unethical publishing a PRIVATE email that was sent to you
      as a customer. I'll be sure to remove you from all future emails and offers.


      On 31 Mar 2011, at 16:14, belmeloro wrote:

      > Is it just me, or did this email from 360Precision to owners of their
      products which I got today raise ethical issues?
      > =====
      > You are receiving this email as an owner of a 360Precision Adjuste.
      > Hi Stefan Geens,
      > As a valued 360Precision Adjuste customer we'd like to give you the
      opportunity to extend the warranty on your Adjuste. Over the past 5 years
      our Adjuste customers have enjoyed trouble free panoramic photography. As a
      thank you we'd like to extend the peace of mind our products offer.
      > You can extend the warranty on your Absolute from 3 years up to 6 years in
      a few simple steps;
      > 1. Join us on Facebook + 6 months
      > 2. Follow us on Twitter + 6 months
      > 3. Customer testimonial + 1 year
      > 4. Publish a product review on your website or blog + 1 years
      > We'll be running a product review competition in the very near future. The
      best published 360Precision product review will stand to win a cash prize of
      up to £1000. So get started on your review now.
      > The sooner you publish your review the better chance you have of claiming
      the winning prize. The winner will be voted on by 360Precision customers
      from the list of the top 10 referring product reviews. The more traffic your
      review generates to our website the better chance you have of winning.
      > Once you've published your review simply email the link to
      > =====
      > I happen to be happy with my 360Precision gear, but I don't use Facebook
      or Twitter to promote companies in return for favors, nor do I "sell" space
      on my blogs for promotional content.
      > At the margin, I can understand that an extended warranty has value, and
      that 360Precision is willing to "pay" customers with it for promotional
      visibility. But I feel a warranty is a core part of the product experience.
      They should stand by their product either for 3 years or 6 years to
      everyone, not depending on whether the customer is willing to pimp their use
      of the product.
      > Another issue: Will it be clear to readers of a testimonial or blog review
      that what they are reading was written in return for material gain,
      essentially a paid promotion? Will 360Precision preface their testimonials
      with a disclaimer? If not, I feel potential customers will be duped, while
      participants suffer a credibility deficit. Hence, it's unethical in my book.
      > The irony is that I like my 360Precision Adjuste. I just don't like this
      incentivation scheme.
      > 360Precision, this customer testimonial was free:-)
      > Stefan Geens
      > http://www.ogleearth.com/

      [Non-text portions of this message have been removed]


    • Keith Martin
      ... I meant a face-to-face-LIKE level of communication. Doh! k
      Message 43 of 43 , Apr 2, 2011
        I said:

        >Twitter provides a casual, face-to-face-level
        >of communication that's like chatting as you pass in a hall, the
        >street, the park, the pub...

        I meant a face-to-face-LIKE level of communication. Doh!

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