24183Re: [PanoToolsNG] Object VR
- Oct 31, 2008Sometime around 30/10/08 (at 08:35 -0700) gabriel s said:
>Does any one have an idea how much to charge for an Object VR?Hi Gabriel,
Rather than ask about the details of the shoot or
any of that stuff, I think the answer lies in
something more universal, a couple of questions
that are the same no matter what it is you're
talking about, as long as there are no
significant material costs to add. These
How long will it take to make?
What is a realistic (i.e. not too low) hourly (daily, etc.) rate for your time?
The answer can be derived from a very simple
formula. Once you have it you just need to have
the confidence to present it calmly and
confidently and not let yourself be beaten down
to an unrealistically low price.
x = realistic time required to make it, in hours
y = realistic minimum hourly rate for your time
x * y = the minimum amount to charge.
Need to figure out your bottom-line hourly rate?
Work out your absolute, complete, total, gross
pre-tax annual income requirement (regardless of
whether you're salaried, full-time freelance or
whatever), divide by 1000, and there you have it.
I can explain in detail if you like, but trust me
- this really works!
It is a *bad* idea to offer lower hourly (or
daily etc.) rates. You'll set a precedent both
for future work for yourself from that client and
for other photographers who might pitch for work
as well. Don't drag down the market rate or it
becomes financially impossible to do business!
If you think bargaining might be on the cards,
start higher and use the above equation to know
what's your bottom line. If the client isn't
willing to pay a reasonable amount, the job isn't
If you really want to provide a more affordable
deal for someone, consider charging for fewer
hours rather than less per hour. This is somewhat
less damaging and also easier to present to a
client as a 'one-off favour', and it keeps your
hourly/daily charges clearly at a professional
rate - although there are still ongoing risks.
If you have a car worth £3000 you would be
reluctant to sell it for £2000, right? Your time
is valuable and you can't get it back. Don't sell
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