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Fwd: Invitation to Helvetica Film at Arion Press

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  • Steve Robison
    To All: I have cross posted this to a number of lists, so I apologize for any duplication, but I wanted to get the word out for those interested... --Steve
    Message 1 of 1 , Feb 12 7:04 PM
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      To All: I have cross posted this to a number of
      lists, so I apologize for any duplication, but I
      wanted to get the word out for those interested...
      --Steve
      ______________________

      --- Grabhorn Institute <grabhorn@...>
      wrote:

      > Date: Tue, 12 Feb 2008 16:59:16 -0800
      > Subject: Invitation to Helvetica Film at Arion Press
      > From: Grabhorn Institute <grabhorn@...>
      > To: A Events <grabhorn@...>
      >
      > HELVETICA
      > The type­now the movie!
      > Invitation to a screening!
      >
      > Helvetica, a documentary film by Gary Hustwit,
      > released in 2007 to mark the
      > fiftieth anniversary of the introduction of this
      > ubiquitous sans serif
      > typeface, has been shown to packed audiences of
      > graphic designers and type
      > aficionados in small theaters around the country. It
      > will be shown as a free
      > public program of the Grabhorn Institute,
      > co-sponsored by the Book Club of
      > California and the San Francisco Center for the
      > Book, on Tuesday, February
      > 26, at 6:00 p.m. Running time is one hour and twenty
      > minutes. Reservations
      > are required. Seating is limited. Call 415-668-2548
      > or e-mail
      > grabhorn@....
      >
      > ARION PRESS
      > 1802 Hays Street, The Presidio, San Francisco,
      > California 94129
      >
      > Refreshments from 5:00,
      > comments by Andrew Hoyem and others at 5:45,
      > screening from 6:00 to 7:20.
      >
      > Directions: West on Lake Street, north on Fifteenth
      > Avenue, to the building
      > with the tall smokestack to the right of the closed
      > hospital. Free parking.
      >
      > Helvetica is a documentary film about typography,
      > graphic design, and global
      > visual culture. It looks at the proliferation of one
      > typeface as part of a
      > larger conversation about the way type affects our
      > lives. An exploration of
      > urban spaces and the type that inhabits them,
      > Helvetica invites us to take a
      > second look at the thousands of words we see every
      > day. Interviewees in
      > Helvetica include some of the most illustrious and
      > innovative names in the
      > design world, including Massimo Vignelli, Matthew
      > Carter, Hermann Zapf,
      > Jonathan Hoefler, and Mike Parker. ³One of the
      > wittiest, most diligently
      > researched, slyly intelligent, and quietly
      > captivating documentaries of the
      > year.² ‹Time Out London.
      >
      >


      Steve Robison
      robisonsteve@...


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