Re: Typography sort of business book: Typo
- One interesting line from this book is: "The process of laying bits
of lead together to make lines of type has passed away for all but
the most remote Jungle Daily." So the typesetting referred to is not
hot metal or related but electronic. One reviewer refers to the
author as being a jackass, but it could be interesting reading as
Brian suggests. I was blissfully unaware that most typesetting for
book work, and who knows what else, is now done in India. Perhaps
the proofreaders and editors are from there as well and that would
explain some of the shoddy work seen in printed books and magazines.
One reviewer cited a reference that as many as 40 million jobs will
be outsourced, so maybe the American heartland will become the
jungle of metal typesetting--ironic that we technologically trashed
--- In PPLetterpress@yahoogroups.com, "allenprinter"
> FYI - I saw a rather interesting new book at my local bookstore
> "Typo: The Last American Typesetter, or How I Made and Lost 4Million Dollars",
> about the collapse of the Clarinda Typesetting Company in Iowa afew years ago. Its Amazon
> page includes praise as a cautionary business tale re: the end ofan industry, shifting
> markets, etc.; and praise as a compelling case study for MBAstudents. An appendix has a
> cursory history of printing from Gutenberg till now.
> Brian Allen
> Cary, North Carolina