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[PPLetterpress] Re: What Font? [Reading List from The Atlantic Monthly]

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  • Peter Fraterdeus
    Great cite, Gerald! Three cheers for Dwiggins the Enlightened ;-) Bravo! P ... ... -- AzByCx DwEvFu GtHsIr JqKpLo MnNmOl PkQjRi ShTgUf VeWdXc YbZa&@ ARTQ: Help
    Message 1 of 3 , Mar 20, 2007
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      Great cite, Gerald!

      Three cheers for Dwiggins the Enlightened ;-)

      Bravo!
      P

      At 4:56 AM +0000 20 03 07, Gerald Lange wrote:
      >Farida
      >
      >Back in 1928, the beloved W. A. Dwiggins actually addressed this
      >existential question in his book _Layout in Advertising_:
      >
      >"What type does the architect of advertising elect to use, and why?
      >That question is the acolyte's invariable first prayer for
      >enlightenment—phrased always in one of the various voices of despair
      >—what type shall I use? The gods refuse an answer. They refuse
      >(sacrilege though it be to say it) because they do not know."
      >
      >Gerald


      > > The March 2007 issue of The Atlantic Monthly features a reading list
      >of type related books: "The Next Existential Question: What Font?" by
      >Terry Castle.
      >
      > >
      >> http://www.theatlantic.com/doc/prem/200703/castle-fonts
      > >
      ...
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