Re: [PPLetterpress] Pricing
I've asked this question on Letpress, as have others ( I don't know
about this list). As with almost any business, most of the people on
this list will not give you any hard numbers- some people (who cannot
be blamed) don't feel comfortable sharing their pricing, and any
numbers they give you would be only vaguely related to what you should
charge. Like any business-- figure out your overhead (rent, power,
equipment), materials cost, and how much you want to make an hour.
There are some simple formulas for coming up with a rough idea.
Go to the Letpress Archives (
http://hermes.csd.unb.ca/archives/letpress.html ) and search for
pricing, or other related terms. Its all in there.
One gentleman on the list even wrote a PC based program for figuring
quotes from all of the variables involved in pricing printing ( try it
for free, then a very reasonable price if you want to keep using it.
Very cool) - I think it was Lance Williams.
DON'T UNDERVALUE YOUR PRINTING-- the worst thing you can do, for the
letterpress community as a whole, is under price your work. Even if you
are a hobbyist-- there are people who make a living doing this, and out
of respect for everyone, and your self, you should charge a fair price.
- Hi Shelly,
Pricing is very fickle. I agree with Daniel. Don't undervalue
yourself. Here are a few resources that I found last year, just
follow the links. makeready.org/index.php?id=6 .
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- Shelly, a great resource I've found is a book titled The Business Side Of Creativity by
Cameron S. Foote. It goes into great detail on establishing a pricing structure that is
relevant to an individuals business. Like others have stated, there are no set pricing
structures, it's all relevant to each businesses circumstances. And I will reiterate what
others have said, don't undervalue your work! This is happening in the graphic design field
where "designers" are offering their services dirt-cheap on sites like ebay and elance and
now a lot of business owners are expecting good design services at severely cut-rates. It
seems everyone wants a logo for $250 and they expect it to be done in 5 working days
with unlimited revisions. It's very difficult to get beyond this mindset once it's established.
This is one of the reasons I'm moving from commercial graphic design to designing and
producing my own line of products.
Be sure to check out the book I mentioned, it has a lot of good information.
--- In PPLetterpress@yahoogroups.com, Shelly Monte <thebookcenter@s...> wrote:
> Dear printers, I have somewhat opened up print shop doors, I am a novice at
> this and a few orders are in the works for business cards. Has anyone out
> there information for me on pricing and price quotes, business formulas, or
> such things. I have been watching the discussions and have not seen any
> such dithyramb so I hope that this request is appropriate and not out of
> keeping with the guidelines of the group. Thanks for your help.
> [Non-text portions of this message have been removed]