1437Re: [PPLetterpress] Real Printing
- May 1, 2003The proof's in the pudding ;-)
I've yet to prefer hot metal badly arranged to cold well designed.
However, particularly for display, there's no substitution for the instant feedback that metal foundry type allows. To pull a proof, switch a copper hair-space from one side of a letter to the other, pull the proof again...
The computer, with the no-rules philosophy, allows the creation of work which has no guts, no bones, no spirit. Even badly set linotype and foundry has some honesty about it.
(For the record, I designed my first digital typeface in 1985 and was working in letterpress a few years before that.)
Gutenberg's critics didn't really care about the 'beauty' of 'calligraphy'. They were more concerned about their own jobs, and that his press could put 1000 of them out of work with a single book!
At 9:11 AM -0400 2003-05-01, Mike Gastin wrote:
>I read that same article and thought the guy was a dope. But, I thought more
>about it ...
>He was originally an ad agency guy and left the biz to start his little
>press. I think he makes a big noise about real vs. plastic in an effort to
>impress his ad community friends who supply him with work. I think he is
>providing a kind of snob appeal to impress (no pun intended!) his
>customers - the agencies.
>I do not agree with his attitude about polymer. I think the question was
>asked in a previous post - what did some folk thing of Gutenberg and his
>mechanical type verses the "beauty" of hand lettering?
>I think polymer is an awesome tool to allow a printer accomplish something
>that is unreasonable with the supply of metal type these days. Progress ....
>----- Original Message -----
>From: "Bryan Hutcheson" <bryan@...>
>Sent: Thursday, May 01, 2003 2:13 AM
>Subject: Re: [PPLetterpress] Real Printing
>Beware of someone who claims they can define what is, or is not, real. There
>was an article about a letterpress printer in a recent issue of Print. The
>featured printer was taking this holier than thou attitude about
>letterpress...claiming his work wasn't "plastic". He may not have been using
>polymer, but he sure in the hell was pretentious. His claims that his
>printing was "real" was about as fake as it gets...
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