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Moral Decisions Video Series - Wed. June 16

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  • John Clark
    MORAL DECISIONS VIDEO SERIES Wednesday, June 16 8:00 PM Bobet Hall 212 Loyola The theme of this week s videos is the place of women in today s world. The first
    Message 1 of 1 , Jun 12, 2004

      Wednesday, June 16
      8:00 PM
      Bobet Hall 212

      The theme of this week's videos is the place of women in today's world. The
      first looks at images of women in the American culture, and the role of
      advertising in particular in shaping that image. The second explores the
      experience of women from the global South: in this case, the women who live
      in squalid surroundings on the Mexican border, work in the oppressive
      conditions of the maquiladores, and suffer widespread violence.

      Killing Us Softly 3

      Jean Kilbourne's pioneering work helped develop and popularize the study of
      gender representation in advertising. Her award-winning Killing us Softly
      films have influenced millions of college and high school students across
      two generations and on an international scale. In this important new film,
      Kilbourne reviews if and how the image of women in advertising has changed
      over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and
      TV commercials to critique advertising's image of women. By fostering
      creative and productive dialogue, she invites viewers to look at familiar
      images in a new way, that moves and empowers them to take action. (34 min.)


      This video examines the impact of corporate globalization on Mexico,
      focusing on the maquiladoras, U.S.-owned factories employing cheap Mexican
      labor. Archival footage and interviews provide historical background to the
      present crisis, involving the displacement of peasant farmers who migrate to
      northern border cities such as Juarez and Tiajuana, where they endure
      dangerous working conditions in the maquilas for starvation wages. The film
      also reveals other aspects of the present crisis, including the
      environmental disasters generated by these factories, their unsafe
      environment, which has resulted in an unsolved series of brutal rapes and
      murders of young women employees, and violent rural confrontations between
      the Mexican Army and Mayan peasant farmers as part of the government's
      efforts to suppress the Zapatista rebellion. The video features interviews
      with workers, factory managers, government officials, army officers,
      indigenous peasants and economists. (55 min.)
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