NorCal Peace Corps
Association is partnering with the Commonwealth Club on
Expeditions into Extreme Affordability with James
M. Patell, Herbert Hoover Professor of Public and Private Management,
Graduate School of Business, Stanford University
Professor Patell will discuss lessons learned in the development
of Entrepreneurial Design for Extreme Affordability, an interdisciplinary
project course taught at the Stanford d-school in which graduate students spend
spring break in a third world country doing hands-on market research, like
hauling water barefoot through rice fields alongside an indigenous worker.
Then they apply design, engineering and business skills to create
comprehensive solutions for challenges faced by the world's poor. His
course eschews the altruistic projects and gadgetry that plague poor
populations and leave people grumbling about the efficacy of charity. For
example, the solar-powered ovens distributed by the Peace Corps that didn't work for farmers
who are up before dawn and come home after dark or who lived in regions with
months-long rainy seasons.
Now in its ninth year, the course has partnered with 22
organizations in 14 countries in Asia, Africa and Latin America. Projects have
ranged from irrigation systems to solar-rechargeable lights to incubators for
low birth-weight infants. Last year's Shriver Award winner, Sam Goldman,
was one of Patell's students who with Ned Tozun developed the
solar-rechargeable lights at extremely affordable prices.
Come here how other students have helped design products that help
the world's disenfranchised people.
Location: SF Club Office, 595 Market Street
(2nd floor) @ Second St. (BART Montgomery St. stop), San Francisco
Time: 5:30 p.m. networking reception, 6 p.m. program
Cost: $20 standard, $7 for students (with valid
ID), $8 members
including NorCal PCA members
Registration: NorCal PCA members--go to http://www.commonwealthclub.org/events/2012-07-11/james-m-patell-expeditions-extreme-affordability and
enter Code: sfforpatell.
(Keep in mind
that the coupon code is case sensitive and is only available for one ticket per
transaction.) If there is any trouble redeeming the coupon, it can also
be used by calling the Club's automated ticket line at 415-597-6705.
Organizer: Karen Keefer, RPCV/Nigeria & Liberia, X-Staff/HQ