12439How To Do Your Own Nonprofit Communications Audit webinar with Kivi Leroux Miller
- Dec 6, 2013How To Do Your Own Nonprofit Communications Audit
with Kivi Leroux Miller, President, Nonprofit Marketing Guide
Hosted by Washington Nonprofits
January 16, 2014 / 10:00am - 11:00am PST / Online
Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? If so, you aren't alone. Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter. Then you started experimenting with blogging, Facebook, or Twitter. Now you are wondering whether to add Pinterest and Google+ -- all the while maintaining your print communications and media relations.
You are doing more and more, but are less and less sure it's all coming together in a way that makes sense to your participants and supporters. Your to-do list and frustration levels grow, and you wonder whether this treadmill you are on is really getting your nonprofit anywhere! A great first step to reigning in the chaos and becoming more strategic about your communications is to do a communications audit.
During this webinar we'll show you how to self-assess your nonprofit's current communications in four essential areas:
--Professionalism and Consistency: Do your communications convey the professionalism of your organization, or do they look amateur? Do your communications convey a consistent brand so supporters can recognize your organization whether they see you in the mail, on your website, or Facebook?
--Clarity of Purpose: Are your communications as a whole and individual communications channels (e.g. email, print, Facebook), clear and specific about what your organization is doing, and what you want participants or supporters to do? Do you have calls to action that are easy to follow through? Do you share information that educates and builds rapport with supporters in addition to requesting action -- giving people content that makes them Do, Think, and Feel?
--Relevance of Messaging: Do you present your messaging in ways that are relevant to participants and supporters? Does your messaging embrace the Six Rs: Rewarding, Realistic, Real Time, Responsive, Revealing, and Refreshing?
--Tactical Implementation: Are you following "better" practices as you produce your communications? We'll get specific about what's expected for all of your communications channels.
Registrants will leave with Kivi’s DIY Communications Audit Kit, which includes:
--Step-by-step instructions on what materials to gather
--Scoring sheets and rating scales to help you evaluate your communications as a whole
--Ranking worksheets to help you compare your specific communications against best practices and pinpoint areas for improvement
--Suggestions for what to do next based on the results of your audit
ABOUT THE PRESENTER: Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” Through training, coaching and consulting, Kivi helps small nonprofits and small communications departments at larger organizations make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s webinars.
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In partnership with Pennsylvania Association of Nonprofit Organizations (PANO)
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