* Blogs take on the mainstream *
- * Blogs take on the mainstream *
Blogs have shifted the balance of information online, argue experts,
and they are here to stay.
It seems unlikely that we will end up living in a planet where every
human is a blogger.
We are entering one era in which the technological infrastructure is
creating a different context for how we tell our stories and how we
communicate with each other
Andrew Nachison, Director, Media Center
But the current number of blogs is likely to keep on growing, in a
web already overloaded with information.
Blog analysis firm Technorati estimates the number of blogs in
existence, the so-called blogosphere, has already exceeded five
million, and is growing at exponential levels.
Tools such as Google's Blogger, MovableType and the recently launched
beta version of MSN Spaces are making it easier to run a blog.
US research think-tank Pew Internet & American Life says a blog is
created every 5.8 seconds, although less than 40% of the total are
updated at least once every two months.
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