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INTERNET: SEARCH: SEARCH ENGINE OPTIMIZATION: Condemned To Google Hell

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  • David P. Dillard
    INTERNET: SEARCH: SEARCH ENGINE OPTIMIZATION: Condemned To Google Hell Condemned To Google Hell Andy Greenberg 04.30.07, 6:00 AM ET Forbes
    Message 1 of 1 , May 1 1:21 AM
      INTERNET: SEARCH: SEARCH ENGINE OPTIMIZATION:
      Condemned To Google Hell


      Condemned To Google Hell
      Andy Greenberg
      04.30.07, 6:00 AM ET
      Forbes
      <http://www.forbes.com/home/technology/2007/04/29/
      sanar-google-skyfacet-tech-cx_ag_0430googhell.html>

      A shorter URL for the above link:

      <http://tinyurl.com/3x7rbs>


      Don't anger the Google gods.

      That's the lesson Paul Sanar learned--too late--last year. Up until last
      fall, the 21-year-old New Yorker depended solely on the search engine to
      keep traffic flowing to Skyfacet.com, his online diamond business; Sanar
      says he sold $3 million dollars worth of jewelry a year. Then, he says,
      Google (nasdaq: GOOG - news - people ) turned its back on Skyfacet.com,
      condemning the site to Internet obscurity.

      Beginning in September 2006, Skyfacet no longer showed up on the first few
      pages of Google's results when users typed in search terms like "diamonds"
      and "engagement ring." The site's traffic vanished, and Sanar says his
      sales dropped $500,000 in three months.

      What happened? Sanar isn't completely sure. But he does know that his site
      has been condemned to the supplemental index, a dreaded backwater region
      of Google search results that goes by another name in online marketing
      circles: Google Hell.

      Google Hell is the worst fear of the untold numbers of companies that
      depend on search results to keep their business visible online. Getting
      stuck there means most users will never see the site, or at least many of
      the site's pages, when they enter certain keywords. And getting out can be
      next to impossible--because site operators often don't know what they did
      to get placed there.

      Google's programmers appear to have created the supplemental index with
      the best intentions. It's designed to lighten the workload of Google's
      "spider," the algorithm that constantly combs and categorizes the Web's
      pages. Google uses the index as a holding pen for pages it deems to be of
      low quality or designed to appear artificially high in search results.


      ==============================


      The complete article may be read at the URL above.



      Sincerely,
      David Dillard
      Temple University
      (215) 204 - 4584
      jwne@...
      Net-Gold
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      <http://listserv.temple.edu/archives/net-gold.html>
      <http://groups.google.com/group/net-gold?hl=en>
      <http://net-gold.jiglu.com/>
      General Internet & Print Resources
      <http://library.temple.edu/articles/subject_guides/general.jsp>
      <http://www.edu-cyberpg.com/ringleaders/davidd.html>
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      Educator-Gold
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