Re: New USPS Folding Guidelines...
Dear RC&D Friends:
Our friends at Corporate Press shared the following with us to help us and you save your hard earned resources!
CHANGE YOUR FOLDS!
New USPS Folding Infographic
A few weeks ago, the new postal regulations regarding folding went into effect. They changed the way many direct mail projects need to be designed in order to qualify for the lowest rates.
The infographic below illustrates examples of bi-folds, tri-folds, double parallel folds and newsletter folds.
We were told by Corporate Press that they saw an example with a non-profit where their postage would have jumped from $6,000 to $15,000 if the new regulations weren't followed. That's right, the penalty was more than non-profit rates, so it nearly tripled the cost!
Hope this helps!
Andrew Gordon, Executive Director/Counsel
National Association of RC&D Councils
444 North Capitol Street, N.W.
Washington, D.C. 20001