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10_02_02: Happy 133th Birthday, Mad Cowboy Chili, & Food Safety Month

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  • Mark Sutton
    Howdy! Welcome to the 7th Issue of the MadCowboy e-Newsletter! For those of you keepin score, the last issue was, indeed, the sixth (not the 5th as written in
    Message 1 of 1 , Oct 2, 2002

      Welcome to the 7th Issue of the MadCowboy e-Newsletter!

      For those of you keepin' score, the last issue was, indeed, the sixth (not
      the 5th as written in the intro). Oops....

      Happy 133th Mahatma! Since today is Gandhi's Birthday, and the 20th
      Anniversary Celebration of World Farm Animal's Day, there's more emphasis
      on Animal Rights in this edition than the "environmental" of last week.

      Also, some research on a major meat recall in September (and that month
      being named "Food Safety Month"), lead to a fascinating trail of
      corporations, recurring themes, and information about the largest privately
      owned-company in the United States. Several links show what a tangled web
      food production is in this country, as well as some words directly from
      that company's executives testifying on what policies they want and don't
      want, and their views on "sustainability."

      You'll also find some great vegetarian chili recipes (including an
      award-winning "Bowl of Compassion Vegetarian Chili" and how to make "Ode to
      the Mad Cowboy Chili"), some bytes from George Carlin, learn who's car had
      that "Vegan" license plate, get the address for a new nutritional database
      that's online, read some select factoids from the 25 new on the website,
      see more photographs of/from Howard in Europe, amaze your friends with your
      knowledge of how watermelons and tomatoes are related, and know more than
      you did about "Diet for a Mindful Society," "Compassionate Consumption,"
      and where you can go on the web to make your voice heard on Capitol Hill.

      And finally, there's "Thermy's" advice...

      Best to y'all, Mark

      Editor, MadCowboy e-Newsletter, Webmaster@...

      01: Quotes of Note
      02: 3ABN Update and "Earth's Harvest"
      03: New Factoids on website excerpts
      04: Filming Mad Cow Doc Euro v02
      05: Newsletter Only: Euro Doc Itineraries Links
      06: Shifting Welfare Control to McDonald's
      07: Articles of Note (Diet/Nutrition)
      08: Food Trivia
      09: Mad Cowboy Chili & Related Stuff
      10: Brain Droppings from George Carlin
      11: 2001 Victories for the Animals
      12: Food Safety Month
      13: How the Food Recalls are Related
      14: Largest Privately Held Corp In US
      15: Gandhi's Birthday, the Car, and WFAD
      16: The Dam & Where that Mad Cowboy Was
      17: Voice Your Opinion
      18: Closing Thoughts/Quotes
      19: Next Week
      20: Links of Note

      *01: Quotes of Note

      "I've had a lot of friends who considered themselves cowboys. I've been a
      cowboy myself. I've got nothing against rugged independence as a character
      trait. I just think it's time we disabused ourselves of the romantic image
      of the cowboy and took a hard look at the reality of what the cattle
      culture has done to our land."

      --- Howard Lyman ("Mad Cowboy", p. 138)

      "For a long time now, men who have been romanticized as cowboys have cast a
      greedy eye on the grasslands of the West, seeing the green not so much of
      grass as of money. I used to be one of them, more or less--the modern
      kind, who brought many of his cows indoors. But I can tell you that when I
      looked at grassland adjacent to my farm, I saw its potential to fatten up
      my cows for slaughter. This rapacious attitude has endured since the white
      man came to America, and unfortunately the environmental devastation we
      cowboys have wreaked has been cumulative."

      --- Howard Lyman ( "Mad Cowboy," p. 135)

      "Whatever befalls the earth
      befalls the sons and daughters of the earth.

      We did not weave the web of life;

      We are merely a strand in it.

      Whatever we do to the web,

      we do to ourselves."

      --- Chief Seattle (1788-1866), Native American (Suquamish) leader ("Songs
      of the Earth," Running Press, 1995, ISBN: 1-56138-523-9)

      "Acquire the courage to believe in yourself. Many of the things that you
      have been taught were at one time the radical ideas of individuals who had
      the courage to believe what their own hearts and minds told them was true,
      rather than accept the common beliefs of their day."

      --- Ching Ning Chu

      "In a gentle way you can shake the world."

      --- Gandhi (as quoted in: "The Vegan Paradigm Cookbook", Gentle World,
      ISBN #0-929274-24-5, p. 42)

      * 02: 3ABN Update & Earth's Harvest
      Last week Howard spent two intensive days at the 3ABN Studios taping 24
      fifteen minute segments on topics related to the Environment (see: MC
      Newsletter #5 for topics, MC N #6 for sample teleprompter notes). The
      segments will start airing in early November.

      During a break in the tapings, Howard wandered into a local restaurant in
      Thompsonville called "Earth's Harvest" He was greeted by Danny (an 8 year
      old boy), with the loud exclaimation, "Mom!! It's the Mad Cowboy!!"
      Danny's mother owns the restaurant, and both Danny and his 12 yr. old
      sister, Michelle, have seen Howard on previous 3ABN broadcasts.

      Danny and Michelle help their mother at the restaurant and were thrilled to
      meat Howard. Apparently, according to Howard, previous hired help didn't
      work out well, and the children have stepped in and done a marvelous job.

      A wonderful vegan meal was prepared, and the children much to talk about.

      When telling to this story, Howard said, "these kids are as good a reason
      to save society as anything that I've ever seen. They are a credit to the
      human species: intelligent, outgoing, industrious, happy in helping their
      mother, and vegan."

      They were, according to Howard, tipped well for their efforts!

      *03: 25 New Factoids Added To Website

      WATER: 10 new (+5 from previous MC Newsletter)

      ANIMAL RIGHTS (general): 6 new

      ANIMAL RIGHTS (chickens): 4 new

      There are now 225 referenced factoids on the MC website, on Mad Cow
      Disease, Vegetarianism, Human Health, the Environment, and Animal Rights.
      Anyone is free to use them anyway they want.

      * Selected New Factoids


      *"In California, the single biggest consumer of water is not Los Angeles.
      It is not the oil and chemicals or defense industries. Nor is it the
      fields of grapes and tomatoes. It is irrigated pasture: grass grown in a
      near-desert climate for cows... The West's water crisis --- and many of its
      environmental problems as well --- can be summed up, implausible as this
      may seem, in a single word: livestock." ("Cadillac Desert", by Marc

      (Check out: http://www.pbs.org/kteh/cadillacdesert/home.html
      "Cadillac Desert" is a four-part documentary series about water, money,
      politics, and the transformation of nature. ... the series tells, for the
      first time on television, how Americans have used, abused, protected,
      controlled, fought over, and died for water. " Lots of information about
      water, the history of water, interviews with the authors of the series and
      the author of the book)

      *"The amount of water that goes into a 1,000 pound steer would float a
      (Naval) destroyer." ("The Browning of America," Newsweek, Feb. 22, 1981,
      pg. 26)

      ANIMAL RIGHTS (general):

      *"The 9,900 million animals raised and killed for food account for 98% of
      all animals abused and killed annually in the US. Approximately 135 million
      animals are killed for 'sport', 25 million are used in biomedical research
      and testing, and 10 million are put down in pounds." (extrapolation of data
      published by USDA's National Agricultural Statistics Service (NASS) by
      FARM: http://www.farm.org

      For full report pdf:

      ANIMAL RIGHTS (chickens):

      *"When it comes to the words 'natural,' 'organic,' and 'free range'...
      federal law is and always was toothless. It doesn't guarantee a thing...
      Poultry companies use 'free range' strictly as a marketing gimmick.
      legally, the phrase means nothing. There is no law or regulation defining
      'free range.' ... 'Natural' is another meaningless term... By USDA's
      standards a Burger King Whopper is natural." (Bjerklie, Steve, "Fowl
      Play," Sonoma County Independent/Metro Active, May 15, 1997)

      *04: New Mad Cowboy Doc Photos Posted

      Vol. 2 of the digital photos taken with Howard's camera during filming the
      "Mad Cowboy Feature Documentary" in Europe has been posted. Direct link
      (bypassing MC GUI):


      Note "Hadiran's Wall" in some of the pictures. Howard's a devote history
      buff and was excited about seeing the Wall and local Battlefields.

      "HADRIAN'S WALL is the most important monument built by the Romans in
      Britain. It is the best known frontier in the entire Roman Empire and
      stands as a reminder of past glories of one of the world's greatest
      civilisations. Designated a World Heritage Site in 1987, Hadrian's Wall
      ranks alongside the Taj Mahal and other treasures of the great wonders of
      the world."

      The above quote from:

      Detailed information about "who?" built the wall, and "why?":

      *05: Euro Travel/Filming Itineraries
      Putting together an itinerary was a tough task for the Mad Cowboy
      Documentary team, especially for the work in Europe. Faxes and e-mails
      flew back'n'forth for weeks and days before/during the trip.

      The following are links, not on the website yet, to digital scans of some
      versions of the itineraries given Howard (the scans around 35 to 50k in
      size each):


      *06: Shifting Welfare Control To McDonald's
      "In a welfare-privatization experiment closely watched across the U.S., the
      Illinois legislature approved a bill to radically revamp the state's AFDC
      system and transfer welfare control to the McDonald's Corporation, giving
      Mitchell and 712,000 other Illinois residents living below the poverty line
      "a well-deserved break today."

      "As hard as the government has tried, the reality is, McDonald's better
      understands and is better equipped to meet the needs of America's poor than
      the outdated federal welfare bureaucracy is," Illinois governor Edgar said.
      "McDonald's deals with millions of unskilled, destitute people every day-it
      feeds them, employs them, clothes them, and gives them shelter in its
      spacious, sanitary seating areas."


      *07: Articles Of Interest: Diet & Nutrition:

      (Reuters) - A Web site launched on Thursday by the US Department of
      Agriculture [provides] a breakdown of dozens of fatty acids, amino acids,
      vitamins, minerals, protein, fiber and calories for more than 6,000 foods.
      The database lists 117 nutrient categories for each food, including
      tryptophan, retinol, glycine and others that are not typically included on
      food package labels. "


      Gallup Poll (September 2002): "Television is the top media source for
      health and medical information for Americans when we take into account the
      percentage of respondents who say they get "a great deal" or "a moderate
      amount" of health news from each source tested.

      Doctors top the overall list, meaning that all in all, Americans today say
      they get more health and medical news the old-fashioned way, from their
      physician, than they do from any of the other sources tested. Doctors'
      nurses score lower on the list."

      For complete summary, charts, and graphs:

      NEW YORK (Reuters Health) - "Diet appears to be an important cofactor in
      the respiratory health of children," lead study author Dr. Isabelle Romieu
      of the National Institute of Public Health in Mexico told Reuters Health.

      Her study was conducted to determine if antioxidant supplements could
      protect asthmatic children from air pollution in the metropolitan area of
      Mexico City. Previous studies have indicated that children in the area
      have experienced deterioration in their lung function and increased
      respiratory problems.

      <snip> In conclusion, "our data suggest that vitamin C and vitamin E
      supplementation above the minimum dietary requirement in children with
      asthma with low intake of vitamin E provides some protection against the
      acute effects of ozone on their lungs," the researchers write.

      Therefore, "children with heavy exposure to air pollutants need a higher
      intake of these vitamins to protect their lungs and therefore should have a
      diet rich in vitamin C and vitamin E," including citrus fruits and green
      vegetables, Romieu said. "

      ("Antioxidant Supplementation and Lung Functions among Children with Asthma
      Exposed to High Levels of Air Pollutants," Am. J. Respir. Crit. Care Med.
      2002; 166: 703-709)

      "Wash., D.C.-Nutritionists at the Physicians Committee for Responsible
      Medicine are calling on the government to revise the Food Guide Pyramid to
      better reflect the growing body of evidence that a vegetarian diet, rich in
      whole grains, offers the most disease protection of any dietary pattern.
      The USDA's Center for Nutrition Policy and Promotion recently initiated a
      reassessment of the Pyramid.

      PCRM outlined THREE KEY REVISIONS in a letter sent to the agency:


      2. EMPHASIZE PLANT SOURCES OF PROTEIN: changing the name of the Meat,
      Poultry, Fish, Dry Beans, Eggs, and Nuts Group to the Beans, Nuts, Eggs,
      and Meat Group to emphasize the healthier protein choices.

      3. PROMOTE WHOLE GRAINS: rename the Bread, Cereal, Rice, and Pasta Group
      the Whole-Grain Foods Group.

      For the full press release the above was edited from:

      *08: Food Trivia Of Note

      *In 1995, KFC sold 11 pieces of chicken for every man, woman and child in
      the US.

      *In the United States, a pound of potato chips costs two hundred times more
      than a pound of potatoes.

      *McDonalds and Burger King sugar-coat their fries so they will turn

      ("Scientists Find Clue to Carcinogen ," 09/28/02: WASH (AP) - Scientists
      have found a clue to the chemical reaction that may cause potato chips,
      french fries and other fried or baked starchy foods to build up high levels
      of a possible cancer-causing substance. The suspect is asparagine, a
      naturally occurring amino acid that, when heated with certain sugars such
      as glucose, leads to the formation of the worrisome substance acrylamide.")

      *The FDA allows an average of 30 or more insect fragments and one or more
      rodent hairs per 100 grams of peanut butter.

      *The hamburger was invented in 1900 by Louis Lassen. He ground beef,
      broiled it, and served it between two pieces of toast.

      *Refried beans aren't really what they seem. Although their name seems like
      a reasonable translation of Spanish frijoles refritos, the fact is that
      these beans aren't fried twice. In Spanish, refritos literally means
      "well-fried," not "re-fried."

      *Oranges, lemons, watermelons, and tomatoes are berries.

      *The color of a chile is no indication of its spiciness, but size usually
      is - the smaller the pepper, the hotter it is.

      (trivia from: http://www.corsinet.com/trivia/v-triv.html)

      *09: Mad Cowboy Chili & Related Stuff

      "There are two kinds of chili, good and real good."

      --- Howard's very specific view on the profound subject of chili....

      ** THE HISTORY OF CHILI (excerpts):

      "A fact so positive as the fact that chili was invented by Texans will, by
      the very nature of its adamantine unshakability, get shook. Lately it has
      become fashionable to say chili; (contrary to all popular belief), was
      first devised by Mexicans and then appropriated by the Texans. "It is a
      famous Mexican dish," says Señora Zelayeta, "that's been taken and made
      famous by the Lone Star State."

      This lady, one of the most respected of contemporary authorities on Mexican
      cuisine, then proceeds to destroy every shred of her authority by
      suggesting that a can of hominy goes well in a pot of chili.

      ... the Diccionario de Mejicanismos, published in 1959, defines chili con
      carne as "detestable food passing itself off as Mexican, sold in the U.S.
      from Texas to New York." The Mexicans in turn get told off in a 14th
      Century English Herball, or General Historie of Plantes, in which is
      written of the chili pepper: "It killeth dogs."

      Chili was invented by Canary Islanders. In the 1720's the Spanish were in
      command of the town, which they had founded, but the French were pushing in
      from the East and an appeal went out to the King of Spain to send some
      settlers. The king obliged half heartedly, shipping sixteen families out
      from the Canary Islands.

      They liked hot peppers and lots of garlic and they were acquainted with
      oregano. So they looked around to see what was available in foodstuffs in
      their new home and they came up with a stew of beef and hot peppers and
      oregano and garlic and, I make bold to believe, tomatoes and onions and
      beans. It is my guess, too that they managed to get hold of some cumin
      seed, which comes chiefly from North Africa. That's the way it happened and
      any Texas historians who dispute me can go soak their heads. "

      (from The International Chili Society:

      For more on the History of Chili and Chili Queens:

      **** CHILI RECIPES OF NOTE ****

      "Ode to the Mad Cowboy Chili"

      "13 Veg Chili Recipes (collected with referenced sources by Abigail"

      "48 Veg Chili Recipes"

      "Bowl of Compassion Vegetarian Chili"

      "[The above] was the Third Place Winner and Best of Show trophy winner at
      the 4th Annual Lone Star Vegetarian Chili Cookoff held in Dallas in
      October. It was submitted by the "Animal Connection of Texas" members Mitch
      and Debbie Thompson, Cam Reilly and Cheryl Witchgers. "

      *10: Brain Droppings From George Carlin
      "And I think people have a lot of nerve locking up a tiger and charging
      four dollars to let a few thousand worthless humans shuffle past him every
      day. What a ****** thing to do. Human must easily be the meanest species
      on Earth." p. 236-237

      "I do not torture animals, and I do not support the torture of animals,
      such as that which goes on at rodeos: cowardly men in big hats abusing
      simple beasts in a fruitless search for manhood." p. 237

      "One last item to demonstrate the depth of human perversity: Some zoos now
      sell surplus animals to private hunting ranches where rich white men hunt
      them down and kill them for amusement.

      No wonder they call it the descent of man." p. 240

      ("Brain Droppings," by George Carlin, 1997, Comedy Concepts, Inc. ISBN:

      *11: Genesis: Top 10 Animal Victories Of 2001

      "The "Top Ten" Victories for Animals in 2001!

      To nominate your "Victory for Animals" in 2002: e-mail: winikoff@...

      *12: "Food Safety Month"


      * Four Steps to Food Safety (Consumer)
      * CHECK IT OUT before you check it in (Retail)


      "Thermy® Says: "It's Safe to Bite When the Temperature Is Right" Brochure "

      *13: How The Meat Recalls Are Connected

      (Cargill owns Excel and Emmpak)

      *SEP .27, 2002: "Wisconsin Firm Recalls Ground Beef For Possible E. coli

      "EMMPAK Foods Inc., is voluntarily recalling approx. 416,000 lbs. of fresh
      and frozen ground beef products that may be contaminated with E. coli

      *FEB. 16, 2002: "USDA Finds Salmonella at 5 Turkey Plants"

      "Washington - New federal data shows high levels of disease-causing
      salmonella in raw turkey products from five US plants owned by ConAgra
      Foods Inc., Cargill Inc. and other companies.

      *MAY 09, 2001: "EMMPAK Foods Inc. Recalls 254,000 Lbs of Frozen Hamburger

      "Butler, WI (SafetyAlerts) - Emmpak Foods, Inc. is voluntarily recalling
      approximately 254,000 pounds of frozen hamburger patties that may be
      contaminated with E. coli O157:H7.

      *APR. 09, 2001: "Excel (Cargill) Beef Kills A Three Year-Old Girl in

      "In the Milwaukee case, one of the nation's largest, most modern
      meatpacking plants Excel Corp.'s Fort Morgan, CO., facility was cited 26
      times over a 10-month period before Brianna Kriefall's death for letting
      feces contaminate meat, documents show. Despite new government controls on
      bacteria launched 3 years ago, the plant shipped out beef tainted with E.
      coli on at least 4 occasions. The last shipment delivered the pathogens
      that ended up in the children's buffet at the suburban Milwaukee Sizzler."

      *DEC. 14, 2000: "Turkey And Chicken Products Recalled For Possible Listeria

      "Cargill Turkey Products is voluntarily recalling approximately 16.7
      million lbs. of ready-to-eat turkey and chicken products, produced in Waco,
      Texas, that may be contaminated with Listeria.

      *DEC. 06, 1995: "Frigoscandia, Cargill, and Excel Receive Approval for
      Steam Pasteurization of Fresh Beef"

      "The USDA has approved a steam pasteurization process for fresh beef that
      greatly reduces the risk of E. coli 0157:H7, a pathogen that can cause
      serious and potentially fatal diseases."

      *JAN. 26, 2000: "Frank Sims named to USDA Advisory Committee on
      Agricultural Biotechnology"

      "MINNEAPOLIS - USDA Secretary Dan Glickman has named Frank Sims, President
      of Cargill Ag Producer Services, to a newly formed USDA Advisory Committee
      on Agricultural Biotechnology. Sims is one of 38 advisory committee members
      who will advise the secretary on policy related to the creation,
      application, marketability, trade and use of agricultural biotechnology."

      *AUG 23, 2002: "Emmpak is a well-respected business in the meat industry"

      "It is known for its excellent people, its customer focus, its ability to
      innovate and its dedication to quality and food safety. Excel Specialty
      Products and Emmpak are quite complementary, and that's what makes this
      combination attractive," added Buckner."

      *14: Largest Privately Held Corp In The U.S.

      * RAPSHEET: Cargill, the largest privately held corporation in the United

      *Cargill History 1991-2000 (a disturbing chronology)

      *Cargill Quality (probably an oxymoron)

      *Testimony of Cargill, Inc. before the House Committee on Agriculture on
      conditions in the livestock industry (check out the suggested "winning
      policy strategies" and those that would have a negative effect on
      "business") (FEB 1999)

      *Cargill in Cuba (SEP 2002)

      *Cargill develops low trans fatty-acid cooking oil for McDonalds

      *Promoting Sustainable Development: Remarks by Exec. Pres. F.W. "Fritz"
      Corrigan to Goldman Sachs Investors Conference (02/17/02)

      * Burger King Scholarship Donors of Note:

      * A Quick Cartoon For A Breather!

      * The Horses vs Philips Morris:

      *15: The Car, Gandhi, And WFAD

      In last week's newletter, the following question of "who's car is this?"
      was posed:


      ...even with the "state" removed from the photo, most people in the DC area
      know immediately that Dr. Alex Hershaft, President of FARM (and founder of
      World Farm Animals Day), is behind the wheel.

      Today is Gandhi's Birthday, and WFAD is helping promote, invite, and
      manage, some 250+ events around the world this month centered around
      protesting Factory Farming and promoting a vegan diet. This is the 20th
      year of these activities, and an appreciative nod to Alex for all his hard

      Alex was interviewed on camera for the "Mad Cowboy Feature Documentary",
      and the photograph of the car was taken by one of the Film Crew, Pat

      For more information on FARM and FARM's activities:

      For more information on WFAD (and listings of the evens around the world,
      even in Uganda!):

      "The greatness of a nation and its moral progress can be judged by the way
      its animals are treated."

      --- Gandhi, (as quoted in the "Vegan Paradigm," p. 79)

      *16: The Dam & Where That Mad Cowboy Was
      Last newsletter, we wondered WHERE Howard was in these 3 photos:

      Howard was in Alberta, Canada, speaking at the Veg. Society of Alberta, CA.
      This is a shot of the Capital of Alberta, Edmonton, from Howard's hotel

      Howard's strutting his stuff in Hampton, VA, at the annual VegFest.

      Howard's in Montana, having a chat with with the Black Eagle Dam during
      filming (one of 200 pictures shot by Pat to be on the website in a few

      For more about the Dam:

      *17: Making Your Voice Known

      *"To announce that there must be no criticism of the President, or that we
      are to stand by the President, right or wrong, is not only unpatriotic and
      servile, but is morally treasonable to the American public. "

      --- "Theodore Roosevelt in the Kansas City Star", 149 May 7, 1918
      Full quote: http://www.theodoreroosevelt.org/life/quotes.htm

      *Voice Your Opinion:

      "Dear Friend:

      [This] week, Congress will vote on an unprecedented resolution permitting
      President Bush to "use all means that he determines to be appropriate" to
      "restore international peace and security in the region."

      Contacting our federal officials in the age of the Internet is as easy as
      a-b-c, and each message is viewed as representing several hundred people:

      a) Click on http://www.senate.gov, click on 'List Senators by State,' click
      on the names of each of your two senators in turn, then follow instructions.

      b) Click on http://www.house.gov, scroll down, click on 'Contacting Your
      Representative,' and follow the simple instructions.

      c) Call the White House opinion line at 202-456-1111 between 9-5 ET.

      All three steps should take no more than 10 minutes from your busy
      schedule, and you will feel so much better knowing that your voice has been
      heard. For, if not you, who? And, if not now, when?

      Thank you for caring enough, Alex Hershaft"

      (Editor: in the interests of a balanced view, a few sentences have been
      edited out so as to not openly support "one side" or "another." The
      important thing is to BE ACTIVE)

      *18: Closing Quotes/Thoughts Of Note

      "Aware of the suffering caused by unmindful consumption, I vow to cultivate
      good health, both physical and mental, for myself, my family, and my
      society by practicing mindful eating, drinking and consuming. I vow to
      ingest only items that preserve peace, well-being and joy in my body, in my
      consciousness, and in the collective body and consciousness of my family
      and society. I am determined not to use alcohol or any other intoxicant or
      to ingest foods or other items that contain toxins, such as certain TV
      programs, magazines, books, films and conversations. I am aware that to
      damage my body or my consciousness with these poisons is to betray my
      ancestors, my parents, my society and future generations. I will work to
      transform violence, fear, anger and confusion in myself and in society by
      practicing a diet for myself and for society. I understand that a proper
      diet is crucial for self-transformation and for the transformation of

      --- Thich Nhat Hanh (http://www.plumvillage.org/)

      "Four consumption criteria, developed by a group in San Francisco while
      exploring a life of conscious simplicity, go to the very heart of the issue
      of balanced consumption:

      - Does what I own or buy promote activity, self-reliance, and
      involvement, or does it induce passivity and dependence?

      - Are my consumption patterns basically satisfying, or do I buy much that
      serves no real need?

      - How tied are my present job and lifestyle to installment payments,
      maintenance and repair costs, and the expectations of others?

      - Do I consider the impact of my consumption matters on other people and
      on the earth?"

      This compassionate approach to consumption stands in stark contrast to the
      industial-era view, which assumes that if we increase our consumption, we
      will increase our happiness." (from an early version of the book Taking
      Charge, by the Simple Living Collective of San Francisco; pulbished in New
      York by Bantam Books, 1977.) (The above quoted from: Duane Elgin,
      "Voluntary Simplicity", 1993, ISBN 0-688-12119-5)

      "Every forbidden topic imaginable has been covered on television, except
      for one. The last taboo on television is television itself--and how it is
      profoundly biased toward high consumption ways of life that the earth
      cannot sustain. In the U.S. the average person sees 25,000 commercials a
      year on TV.

      Commercials represent far more than a pitch for a particular product; they
      are also advertisements for the attitudes, values and lifestyles that
      surround the consumption of that product. Mass entertainment is being used
      to capture a mass audience that is then appealed to by mass advertising to
      promote mass consumption which, in turn, is devastating the Earth's
      biosphere. By programming television for commercial success, the television
      industry is also programming the mindset of civilizations for ecological

      I agree with Lester Brown, author of the respected State of the World book
      series, who said that to respond to the global ecological crisis, "The
      communications industry is the only instrument that has the capacity to
      educate on a scale that is needed and in the time available."

      --- Duane Elgin, November 1994

      *19: NEXT WEEK
      More photos from Europe, what is "Hot Damn Green Sauce?" more factoids,
      more articles, images from the 3ABN taping, and answers to the following
      burning questions:

      1) What does Howard love to eat most with Salsa?

      2) Why are polar bears changing sex, 10,000 salmon dead in California, and
      greenhouse gases possibly not be the greatest contributer to "Global
      Warming" (how is this related to diet?)

      3) ALSO:

      Where is Howard, and why is this an important place to him?

      Why is this lady a legend on Capitol Hill? What's her relationship to
      Howard's wife, Willow?

      Who are these people? Why are they in the documentary?

      *20: LINKS OF NOTE
      A comprehensive list of website links is still be culled for placement on
      the MadCowboy Website, and should be posted within the next few weeks.

      Meanwhile, check out:

      Terry Singeltary, Sr's "Mad Cow Disease" Discussion Board:

      Send a blank e-mail to: Mad_Cowboy-subscribe@yahoogroups.com

      For back issues of the Newsletter:
      Visit: http://groups.yahoo.com/group/Mad_Cowboy

      1) previous issue was No. 6 and not No. 5!
      2) Pat McDonnell, "Mutts" creator, has worked "with" the Humane Society,
      and not "for" it.
      3) URL correction:
      http://www.theatlantic.com/issues/2001/09/bodio.htm (on "disappearing
      vultures"... there was a period inadvertantly on the end of the address
      that might have thrown some people trying to access the longer article)
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