- Hello Group, I thought this brief statement on name-calling might be useful right now. I no longer have the URL, but he following was taken from the InstituteMessage 1 of 1 , Jun 1, 2004View Source
I thought this brief statement on name-calling might be useful right now. I no longer have the URL, but he following was taken from the Institute for Propaganda Analysis:
"The name-calling technique links a person, or idea, to a negative symbol. The propagandist who uses this technique hopes that the audience will reject the person or the idea on the basis of the negative symbol, instead of looking at the available evidence.
The most obvious type of name calling involves bad names. For example, consider the following:
- What does the name mean?
- Does the idea in question have a legitimate connection with the real meaning of the name?
- Is an idea that serves my best interests being dismissed through giving it a name I don't like?
- Leaving the name out of consideration, what are the merits of the idea itself?"
Of course, a person may actually be a terrorist, fascist or an anti-Semite; however, there should be a connection between an idea expressed or a position taken by the individual, or group, and the name being used. If there is no such connection, some manipulation is taking place. When vague statements are used (without the necessary who, what, how, why, when, where information), the intention is to move the reader in the writer's direction without analyzing the reasonableness of the statements.
Halina, Los Angeles, USA