Loading ...
Sorry, an error occurred while loading the content.

Learn From Rogue Tweeters...

Expand Messages
  • George Lessard
    Learn From Rogue Tweeters: 7 Steps to Promoting Your Organization in Twitter By Lisa Gualtieri, Editor-in-Chief, eLearn Magazine [excerpt]
    Message 1 of 1 , Sep 1, 2009
    • 0 Attachment
      Learn From Rogue Tweeters:
      7 Steps to Promoting Your Organization in Twitter
      By Lisa Gualtieri, Editor-in-Chief, eLearn Magazine

      [excerpt]

      http://www.elearnmag.org/subpage.cfm?section=articles&article=91-1

      1. Try Twitter to learn about it. Follow Mark's lead at NIOSH and try
      Twitter for yourself. Forrester Research CEO George Colony agrees: "You
      can't understand Twitter, Facebook, or blogging by reading an article in a
      magazine [even here]… you won't be able to truly understand how they could
      change your business unless you actually use them."

      2. Become a bit of a rogue. Forget policies and guidelines and instead
      bring to your own Twitter use the initiative and conscientiousness that
      Mark brings to his.

      3. Commit the time required to tweet regularly. David Armano blogged for
      Harvard Business Review that the "economics of using social media in
      business requires the participation of people to fuel it. It is not simply
      enabled by technology that maintains itself." Mark's production and
      sustained use is undoubtedly greater if his Twitter time is considered
      part of his job.

      4. Tweet about information that is relevant and timely to attract and
      retain followers. Good tweets come from multiple sources and it takes
      diligence to locate them. Setting Google Alerts can help. Have a topic mix
      that appeals to your current and desired constituency; topical articles
      are much more likely to be retweeted than what you ate for lunch!

      5. Pace your tweets. Tweet too often, and you'll lose followers. Tweet too
      infrequently and risk being overlooked. Mark's experience is that multiple
      times each day works. Also be sensitive to when your potential and
      existing followers are online.

      6. Use other channels to get more followers. Promote your Twitter
      participation widely.

      7. Consider how Twitter fits into your overall social media strategy.
      Exploit Twitter's unique capabilities; Mark could follow the lesson of
      many businesses that monitor customer reactions on Twitter to identify
      safety topics that NIOSH doesn't currently address. Finally, Twitter, like
      other social media, is constantly evolving, so adapt with it.
    Your message has been successfully submitted and would be delivered to recipients shortly.