Intestinal Health Institute November Newsletter
Latest from the
We want to gear this newsletter
toward those who experience difficulty with colonics. Maybe you have
on come in one time or maybe you have done a series. You get very
little out, you feel discouraged or you feel psychologically
The road to release may be long. Spontaneous, thorough and pleasurable
releases are possible. They do happen. You have to hang in, be
persistent and go for the gold.
I had a colonic yesterday. I felt nervous which I usually do. I had
intense urgency and had to get up and go to the bathroom. On return, I
released tons of gas, mucus and more stool. I see myself as a
challenging case, especially the psychological part of being nervous
before and sometimes uncomfortable during. And, I've been doing this
since 1975! Colon hydrotherapy so accurately reflects our internal
states and/or changes them. It's paradoxical.
We want to encourage you to get over the hump. You might feel some
discomfort, psychological overwhelm or why bother since you got
nothing out the first time or series. Some people choose not to return
after this. However, you are still leaving the original intestinal and
related issues unsolved. Remember, the gut is a mystery that needs to
be solved! As we get older, health issues only compound. Hard work is
We encourage you to take the time now to
dedicate some energy to getting your GI tract moving, energetically,
psychologically and emotionally. You could also begin to think about
colonics the way you do about dental cleaning. It's maintenance and
prevention not emergency.
We just graduated another wonderful
student. She is an RN with 10 years experience in nutritional
counseling in a medical setting. The medical director is now adding
colon hydrotherapy as part of their overall health program!
As I grow in teaching and learning at our Intestinal Health Institute
School, I realize more about marketing and how important it is. I want
to devote a few words to it.
Who is your target market? Who are you?
Given that nearly all people could receive colon hydrotherapy except
when contraindicated, who is your population that you want to attract
and work with?
You are not only working on your target market, you are defining
Who do you like to talk to, listen to, work with and enjoy? Who do you
feel comfortable with?
What are examples of different markets? I list a few markets I've come
up with based on my practice: students, the various decades in life
such as the 20's to 50's, families, friends, highly motivated to
change, the obese, the elderly, children, infants, prenatal, disabled,
GI colonoscopy prep, pre and post surgery, eating disordered, fasters,
cleansers, mentally ill. One could also look at zip codes near the
office and income and education level. We also have regular calls from
travelers; actors, athletes and business people.
Additional notes on eating disorders. The main eating disorders I
witness are overeating and bingeing.
As for the mentally ill, we see people with depression, anxiety, panic
attacks, bipolarity, OCD, schizophrenia and withdrawal.
Do you feel comfortable working with emotional release that some
people experience during the colonic session?
Would you feel comfortable working on an AIDS person?
Some of you will work in clinics where you are assigned your
appointments daily. You will not be involved in marketing however you
will notice that you gravitate more toward some people than others and
Some markets are very small such as children and infants and you might
want to combine markets to make a complete practice.
The frequency of who receives colonics follows the classic bell curve.
There are fewer infants and children, a few teens, more in the 20's to
50's and then the numbers begin tapering off. Many people think that
only the elderly receive colonics when in fact fewer of them do in
comparison with the whole age population. It's not that the elderly do
not need them. That is where education and marketing come
Sometimes when you begin a practice, you will need to take every case
you can get to build up. You also get to know what markets you
You want to harmonize as much as possible with each client for
everyone's PEACE and RELAXATION. Release happens through peace and
The key is to cultivate and attract who and
what you love in a practice. This is best for you and the
or Gut Log
Another time of Traveling and Pooping
concerns. I returned from Santa Fe NM on September 23, late Saturday
night. I got a call the next night from my friend, Lynn Gardner
http://www.lynngardner.com, a tour guide for Egypt and Central
America. A crisis had occurred with one of the participants on the
Egypt trip leaving September 26, Tuesday morning! Could I rally and
take her place for the 2-week adventure. I said yes and packed my
The trip was sensational and I encourage you to contact her about her
upcoming trip November 29 - December 8, 2006 to Guatemala and Belize
exploring ancient Mayan life, the Mayan gods, spirits and cosmology.
Lynn's focus is on the sacred and personal transformation.
I decided it was wisest to take an enema nightly. I felt better
physically and also, psychologically. The bathrooms were spacious, the
weather warm and enema taking was comfortable and easy.
On another note, my brother, Michael Shea PhD, is offering a 4-day
Abdominal Visceral Manipulation Workshop in Tucson AZ April 12-15 of
2007. I'm putting out advance notice now. All registration is through
me. I have the link for you to look at the details. The link is also
on the front page of my website. I look forward to a very exciting 4
days with him. The work is so relevant to the intestines and their
This past month I experienced a part of
myself that I did not want to recognize. Who is/was this person
and what is/are her purpose/her needs? Here is the short
version. Since I was a teenager, I have been committed to
leading a healthy lifestyle. Even when I did not have a quarter
of the information I do now, I made my best effort to eat healthy and
After attending a Kundalini Yoga Retreat, I
returned and began to eat things way outside my normal diet such as
popcorn, peanut M&M's, pasta, bread, cheese crisps, enchiladas,
chips and salsa. It was fun and I didn't care, I just ate what I
wanted, when I wanted - regardless of whether I was hungry or not.
In addition to this, I didn't exercise at all. This was very
unusual for me and after a week, it became somewhat scary to
experience this foreign person.
At the time, I didn't know what was happening. Now I know that I
had swung on the pendulum from diligence to carelessness in diet and
exercise. How did that happen? I think the retreat created
a shift in my being. How did I feel with this break in my
diligent self-care? I felt frustrated with my lack of control
and lack of concern. I felt uncomfortable in my body because I
felt sluggish and bloated. When I looked in the mirror, I didn't
like what I saw. I looked at myself and said, "Who are you?
What the heck are you doing?"
How did I find my way back to center? During this two-week
stint, I didn't have control over myself or me - that's a scary place
to be. I'm not usually in that place except with chocolate,
that's a vice of mine. Now I know what people feel like when
they want to lose weight and attempt to change their lifestyle and
cannot seem to break bad habits. I was a prisoner of my mind.
What came to mind that helped me shift out of this were the words of
Anthony Robbins. He says that we do things to avoid pain and
that usually; we won't actually make a change (like give up certain
foods, or unhealthy relationships) because we associate too much pain
with the action and fail to look ahead to the positive
For example, I don't want to give up pizza
and beer because I think that NOT having the pizza and beer is going
to be more painful than the pleasure I'll experience from feeling
healthier from making healthy food choices. So then, I just keep
choosing pizza and beer, even though my stomach hurts every time I eat
it. Or, I do not want to break up with my boyfriend because I
associate 'being alone' as more painful than getting out of this
unhealthy relationship, so I just choose to stay in it.
This is what people do. They think it is going to be hell on the
other side, hence change never happens. That's why you've heard
the phrase "People don't change." I disagree.
People DO change and CAN change. The key is - IF they want to.
It's a choice.
For me, at the time, eating ice cream brought more pleasure (albeit
temporary) and the thought of leaving my ice cream behind was
painful. However, since I knew what Anthony Robbins said, I was
able to get out of my plunder by making a decision. I said,
"Okay Miss Julianne, that's enough - I'm done and I'm getting
back to my routine with more flexibility".
I share this story to remind you and myself that we are powerful human
beings with weak minds that need to be trained. We CAN make
these changes, we simply have to make a choice and then discipline
ourselves and stay committed. Commitment leads to happiness and
Now, after reflecting on my behavior, I believe that after many years
of diligence my body and mind shifted to an extreme in order to break
me out of my rigid world. Experiencing myself in this way has
helped me remember that only through loving myself totally and
completely will I be able to love others and have true compassion for
And remember, the normal path of change is to fall away from our
routine and then come back to it. So tonight, when I sat down to
write this section of the newsletter I ate three cookies. Right
away, my mind wants to get into judgment, and I respond by
re-committing and restating my intentions. This is what people
don't talk about! The struggle to make changes and stay the
course. It is a daily recommitment, just like relationships are
work. The relationship with our food and ourselves is one
If you've given up on yourself, think
you're weak or don't have the discipline, I am here to remind you that
you DO! You can make the changes you want and both Sheila and I
support you. You just have to keep choosing what you want each
day, and when/if you choose french fries instead of a salad, then just
observe your mind, body, and soul and make a healthier choice next
School and Clinic for Colon
(Licensed by AZ ST Board
for Private Postsecondary
Sheila Shea - Tucson AZ - 520-325-9686