Attention, nonprofit technology colleagues: "Everything That You Know About Spam Is Wrong"
- Dear ISF Colleagues,
Please check out this crucial information from Peter Campbell It's
always unethical and sometimes illegal to put people on your email
lists without their explicit consent.
But now, as Peter Campbell explains, it can really undermine your
organization's marketing success:
So do you want your email outreach to be not merely unethical and
illegal,but also liable to a self-perpetuating downward spiral in open
rates? I thought not.
Best regards from Deborah
Deborah Elizabeth Finn
Strategist and Consultant
Technology for the Nonprofit and Philanthropic Sector
304 Newbury Street #275
Boston, Massachusetts 02115, USA
Mobile phone: 1-617-504-8188
Web site: http://www.deborahelizabethfinn.com
I bring resources and needs together for nonprofits and
philanthropies, mostly through strategic use of information
and communication technologies.