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Online Branding - the Basics

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  • Enzo F. Cesario
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      Article Title:
      ==============

      Online Branding - the Basics

      Article Description:
      ====================

      The term "brand" has been around for many years and can be used
      to refer to a company name, a product name, an advertising
      campaign or a logo. Branding is used to create an emotional
      attachment to a product or company. It can also create a sense of
      perceived higher quality or value. In internet marketing,
      branding is more than logos and theme songs. Branding lets
      customers know who you are, what you do and how you do it. It's
      your promise of value.


      Additional Article Information:
      ===============================

      884 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2009-05-20 11:12:00

      Written By: Enzo F. Cesario
      Copyright: 2009
      Contact Email: mailto:ennzo.f.cesario@...



      For more free-reprint articles by Enzo F. Cesario, please visit:
      http://www.thePhantomWriters.com/recent/author/enzo-f_-cesario.html


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      =============================================

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      Online Branding - the Basics
      Copyright (c) 2009 Enzo F. Cesario
      BrandSplat
      http://www.Brandsplat.com/



      The term "brand" has been around for many years and can be used
      to refer to a company name, a product name, an advertising
      campaign or a logo. Branding is used to create an emotional
      attachment to a product or company. It can also create a sense of
      perceived higher quality or value.

      In internet marketing, branding is more than logos and theme
      songs. Branding lets customers know who you are, what you do and
      how you do it. It's your promise of value. Effective branding
      will increase your potential customer base and more potential
      customers will always equal more sales opportunities.

      In recent years, consumers have been spending more time and money
      on the internet. In addition to communicating with friends,
      they're comparison shopping and making more and more purchases
      online. It's imperative for a business to use the internet to
      make an impact.

      Here are a few ways to define your online identity:

      Describe Your Brand First - Start With What You Do

      When they land on your website, your visitors should know
      immediately what your company does and how it can help them.
      Don't be ambiguous and don't try to be too cute. Build a unique
      shopping experience that a visitor will remember. With regard to
      graphics on your website, remember that images can convey more
      than words, and good ones can play a major part in online
      branding.

      Find Your Target Market

      The focus of a marketing campaign is people. Your goal is to
      reach a subset of the population who might be interested in your
      particular product - your target market.

      The more you know about your target market, the more precisely
      you can develop a marketing strategy. Your branding efforts
      should focus on that target market. Your message should be clear
      and should appeal to your visitor and make them realize the
      benefits of visiting your website, your store and ultimately
      buying your products or services.

      Humanize Your Website

      What is your company's personality? The online world can be a
      cold and daunting place. Your branding efforts can be much more
      effective when you add a human element to your website. Brands
      are like people in that a strong one has personality, expresses
      opinions and elicits feelings. Your website and brand could and
      should do the same thing.

      If you are the sole owner, put your name and photo on your site
      to take away the mystery and distrust of a cold, impersonal
      website. Take a good look at your site. Does your design scheme
      complement your identity? You should be working toward your site
      having its own identity, unique language and clear personality.

      Take a look at some of the sites you enjoy visiting and see what
      makes them special and satisfying to you. Branding is not about
      making your site more corporate - it's about making it personal
      so that visitors want to come back.

      Be Consistent

      For effective branding on the web, you should be consistent in
      terms of your approach, your message and your language throughout
      your visitors' experience. Any gateway to your customers -
      website, blog, newsletter, emails - should have your consistent,
      unique personality.

      Content, Content, Content

      Just as location, location, location is crucial in real estate,
      having great content on your site is a major factor in getting
      customers to return. Useful, brand-related information coupled
      with your unique voice will help you gain fans and ultimately
      loyal customers.

      With good content, your website becomes "sticky", that is,
      it's able to keep visitors on the site browsing and reading
      longer. When the content is what people are looking for, they are
      not only more likely to stay longer, they'll bookmark your site
      and maybe recommend it to others. They will learn that you are a
      reputable source of information and eventually go to your site
      for purchases.

      Your branding goal should be to provide rich information on your
      site to build an expert reputation that will be recognized by
      both customers and search engines.

      Have an Online Presence Outside of Your Site

      Post regularly to online forums where people who might be
      interested in your brand are gathering. Use your expertise in
      your field to offer intelligent and useful information and
      include a link to your website in your signature.

      With good online content, you can satisfy people's craving for
      suitable information and increase your linking strategy at the
      same time. For example, if you have a site that sells art and
      painting supplies, you could write a history article on Rembrandt
      to be published online. This page for history or art buffs will
      now link potential customers from your target market to your
      site, and will become part of your linking strategy.

      On your website, offer a free newsletter or rss feed. This will
      allow you to build a database of potential customers who have
      gone out of their way to express interest in your brand. Your
      newsletter will then allow you to deliver your message to an
      interested audience with a controlled frequency that will further
      build your brand.

      Customers are becoming savvy and more discriminating when it
      comes to online interactions, and retailers need to provide a
      consistent, positive marketing experience. Great websites put
      substance before flash and that's what branding is all about -
      your promise of value.




      ---------------------------------------------------------------------
      Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
      (http://www.Brandsplat.com/), the only online marketing and
      advertising company employing Brandcasting, the most effective
      way to brand your company on the web. Brandcasting uses
      informative content and state-of-the-art internet distribution
      and optimization to build links and drive the right kind of
      traffic to your website. The approach is simple, highly effective
      and affordable. Learn more at: http://www.Brandsplat.com/
      and http://www.brandsplatblog.com/


      --- END ARTICLE ---

      Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
      http://thePhantomWriters.com/free_content/db/c/basics-of-online-branding.shtml#get_code



      .....................................

      TERMS OF REPRINT - Publication Rules
      (Last Updated: May 11, 2006)

      Our TERMS OF REPRINT are fully enforcable under the terms of:

      The Digital Millennium Copyright Act
      http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

      .....................................

      *** Digital Reprint Rights ***

      * If you publish this article in a website/forum/blog,
      You Must Set All URL's or Mailto Addresses in the body
      of the article AND in the Author's Resource Box as
      Hyperlinks (clickable links).

      * Links must remain in the form that we published them.
      Clean links should point to the Author's links without
      redirects having been inserted into the copy.

      * You are not allowed to Change or Delete any Words or
      Links in the Article or Resource Box. Paragraph breaks
      must be retained with articles. You can change where
      the paragraph breaks fall, but you cannot eliminate all
      paragraph breaks as some have chosen to do.

      * Email Distribution of this article Must be done through
      Opt-in Email Only. No Unsolicited Commercial Email.


      * You Are Allowed to format the layout of the article for
      proper display of the article in your website or in your
      ezine, so long as you can maintain the author's interests
      within the article.

      * You may not use sentences from this article as an input
      for any software that steals sentences from others in
      order to build an article with software. The copyright on
      this article applies to the "WHOLE" article.


      *** Author Notification ***

      We ask that you notify the author of publication of his
      or her work. Enzo F. Cesario can be reached at:
      ennzo.f.cesario@...


      *** Print Publication Reprint Rights ***

      If you desire to publish this article in a PRINT
      publication, you must contact the author directly
      for Print Permission at:
      mailto:ennzo.f.cesario@...



      .....................................

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      ABOUT THIS ARTICLE SUBMISSION

      http://thePhantomWriters.com is a paid article distribution
      service. thePhantomWriters.com and Article-Distribution.com
      are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
      Learn more about our article distribution services by visiting:
      http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

      The content of this article is solely the property
      and opinion of its author, Enzo F. Cesario
      http://www.Brandsplat.com/



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    • Enzo F. Cesario
      Free-Reprint Article Written by: Enzo F. Cesario See Terms of Reprint Below. ***************************************************************** * * This email
      Message 2 of 2 , Jul 8, 2009
      View Source
      • 0 Attachment
        Free-Reprint Article Written by: Enzo F. Cesario
        See Terms of Reprint Below.


        *****************************************************************
        *
        * This email is being delivered directly to members of the group:
        *
        * FreeAnnouncements-Ebooks@yahoogroups.com
        *
        *****************************************************************


        We have moved our TERMS OF REPRINT to the end of the article.
        Be certain to read our TERMS OF REPRINT and honor our TERMS
        OF REPRINT when you use this article. Thank you.

        This article has been distributed by:
        http://Article-Distribution.com

        Helpful Link:
        The Digital Millennium Copyright Act - Overview
        http://www.gseis.ucla.edu/iclp/dmca1.htm

        ---------------------------------------------------------------------

        Article Title:
        ==============

        Online Branding - the Basics

        Article Description:
        ====================

        The term "brand" has been around for many years and can be used
        to refer to a company name, a product name, an advertising
        campaign or a logo. Branding is used to create an emotional
        attachment to a product or company. It can also create a sense of
        perceived higher quality or value. In internet marketing,
        branding is more than logos and theme songs. Branding lets
        customers know who you are, what you do and how you do it. It's
        your promise of value.


        Additional Article Information:
        ===============================

        884 Words; formatted to 65 Characters per Line
        Distribution Date and Time: 2009-07-08 10:24:00

        Written By: Enzo F. Cesario
        Copyright: 2009
        Contact Email: mailto:ennzo.f.cesario@...



        For more free-reprint articles by Enzo F. Cesario, please visit:
        http://www.thePhantomWriters.com/recent/author/enzo-f_-cesario.html


        =============================================
        Special Notice For Publishers and Webmasters:
        =============================================

        If you use this article on your website or in your ezine,
        We Want To Know About It. Use the following URL to let
        us know where you have used this article, and we will
        include a link to your website on thePhantomWriters.com:

        http://thephantomwriters.com/notify.php?id=6729&p=load


        HTML Copy-and-Paste and TEXT Copy-and-Paste
        Versions Of Article Are Available at:
        http://thePhantomWriters.com/free_content/db/c/basics-of-online-branding.shtml#get_code

        ---------------------------------------------------------------------

        Online Branding - the Basics
        Copyright (c) 2009 Enzo F. Cesario
        BrandSplat
        http://www.Brandsplat.com/



        The term "brand" has been around for many years and can be used
        to refer to a company name, a product name, an advertising
        campaign or a logo. Branding is used to create an emotional
        attachment to a product or company. It can also create a sense of
        perceived higher quality or value.

        In internet marketing, branding is more than logos and theme
        songs. Branding lets customers know who you are, what you do and
        how you do it. It's your promise of value. Effective branding
        will increase your potential customer base and more potential
        customers will always equal more sales opportunities.

        In recent years, consumers have been spending more time and money
        on the internet. In addition to communicating with friends,
        they're comparison shopping and making more and more purchases
        online. It's imperative for a business to use the internet to
        make an impact.

        Here are a few ways to define your online identity:

        Describe Your Brand First - Start With What You Do

        When they land on your website, your visitors should know
        immediately what your company does and how it can help them.
        Don't be ambiguous and don't try to be too cute. Build a unique
        shopping experience that a visitor will remember. With regard to
        graphics on your website, remember that images can convey more
        than words, and good ones can play a major part in online
        branding.

        Find Your Target Market

        The focus of a marketing campaign is people. Your goal is to
        reach a subset of the population who might be interested in your
        particular product - your target market.

        The more you know about your target market, the more precisely
        you can develop a marketing strategy. Your branding efforts
        should focus on that target market. Your message should be clear
        and should appeal to your visitor and make them realize the
        benefits of visiting your website, your store and ultimately
        buying your products or services.

        Humanize Your Website

        What is your company's personality? The online world can be a
        cold and daunting place. Your branding efforts can be much more
        effective when you add a human element to your website. Brands
        are like people in that a strong one has personality, expresses
        opinions and elicits feelings. Your website and brand could and
        should do the same thing.

        If you are the sole owner, put your name and photo on your site
        to take away the mystery and distrust of a cold, impersonal
        website. Take a good look at your site. Does your design scheme
        complement your identity? You should be working toward your site
        having its own identity, unique language and clear personality.

        Take a look at some of the sites you enjoy visiting and see what
        makes them special and satisfying to you. Branding is not about
        making your site more corporate - it's about making it personal
        so that visitors want to come back.

        Be Consistent

        For effective branding on the web, you should be consistent in
        terms of your approach, your message and your language throughout
        your visitors' experience. Any gateway to your customers -
        website, blog, newsletter, emails - should have your consistent,
        unique personality.

        Content, Content, Content

        Just as location, location, location is crucial in real estate,
        having great content on your site is a major factor in getting
        customers to return. Useful, brand-related information coupled
        with your unique voice will help you gain fans and ultimately
        loyal customers.

        With good content, your website becomes "sticky", that is,
        it's able to keep visitors on the site browsing and reading
        longer. When the content is what people are looking for, they are
        not only more likely to stay longer, they'll bookmark your site
        and maybe recommend it to others. They will learn that you are a
        reputable source of information and eventually go to your site
        for purchases.

        Your branding goal should be to provide rich information on your
        site to build an expert reputation that will be recognized by
        both customers and search engines.

        Have an Online Presence Outside of Your Site

        Post regularly to online forums where people who might be
        interested in your brand are gathering. Use your expertise in
        your field to offer intelligent and useful information and
        include a link to your website in your signature.

        With good online content, you can satisfy people's craving for
        suitable information and increase your linking strategy at the
        same time. For example, if you have a site that sells art and
        painting supplies, you could write a history article on Rembrandt
        to be published online. This page for history or art buffs will
        now link potential customers from your target market to your
        site, and will become part of your linking strategy.

        On your website, offer a free newsletter or rss feed. This will
        allow you to build a database of potential customers who have
        gone out of their way to express interest in your brand. Your
        newsletter will then allow you to deliver your message to an
        interested audience with a controlled frequency that will further
        build your brand.

        Customers are becoming savvy and more discriminating when it
        comes to online interactions, and retailers need to provide a
        consistent, positive marketing experience. Great websites put
        substance before flash and that's what branding is all about -
        your promise of value.




        ---------------------------------------------------------------------
        Enzo F. Cesario is a Copywriter and co-founder of Brandsplat
        (http://www.Brandsplat.com/), the only online marketing and
        advertising company employing Brandcasting, the most effective
        way to brand your company on the web. Brandcasting uses
        informative content and state-of-the-art internet distribution
        and optimization to build links and drive the right kind of
        traffic to your website. The approach is simple, highly effective
        and affordable. Learn more at: http://www.Brandsplat.com/
        and http://www.brandsplatblog.com/


        --- END ARTICLE ---

        Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
        http://thePhantomWriters.com/free_content/db/c/basics-of-online-branding.shtml#get_code



        .....................................

        TERMS OF REPRINT - Publication Rules
        (Last Updated: May 11, 2006)

        Our TERMS OF REPRINT are fully enforcable under the terms of:

        The Digital Millennium Copyright Act
        http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

        .....................................

        *** Digital Reprint Rights ***

        * If you publish this article in a website/forum/blog,
        You Must Set All URL's or Mailto Addresses in the body
        of the article AND in the Author's Resource Box as
        Hyperlinks (clickable links).

        * Links must remain in the form that we published them.
        Clean links should point to the Author's links without
        redirects having been inserted into the copy.

        * You are not allowed to Change or Delete any Words or
        Links in the Article or Resource Box. Paragraph breaks
        must be retained with articles. You can change where
        the paragraph breaks fall, but you cannot eliminate all
        paragraph breaks as some have chosen to do.

        * Email Distribution of this article Must be done through
        Opt-in Email Only. No Unsolicited Commercial Email.


        * You Are Allowed to format the layout of the article for
        proper display of the article in your website or in your
        ezine, so long as you can maintain the author's interests
        within the article.

        * You may not use sentences from this article as an input
        for any software that steals sentences from others in
        order to build an article with software. The copyright on
        this article applies to the "WHOLE" article.


        *** Author Notification ***

        We ask that you notify the author of publication of his
        or her work. Enzo F. Cesario can be reached at:
        ennzo.f.cesario@...


        *** Print Publication Reprint Rights ***

        If you desire to publish this article in a PRINT
        publication, you must contact the author directly
        for Print Permission at:
        mailto:ennzo.f.cesario@...



        .....................................

        If you need help converting this text article for proper
        hyperlinked placement in your webpage, please use this
        free tool: http://thephantomwriters.com/link-builder.pl



        =====================================================================

        ABOUT THIS ARTICLE SUBMISSION

        http://thePhantomWriters.com is a paid article distribution
        service. thePhantomWriters.com and Article-Distribution.com
        are owned and operated by Bill Platt of Stillwater, Oklahoma USA.
        Learn more about our article distribution services by visiting:
        http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

        The content of this article is solely the property
        and opinion of its author, Enzo F. Cesario
        http://www.Brandsplat.com/



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