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Increase Book Sales: When a Book is No Longer Just a Book for Sale

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  • Catherine Franz
    Date: Sun, 1 Aug 2004 15:42:31 -0400 Message-ID: MIME-Version: 1.0 Content-Type: text/plain;
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      Date: Sun, 1 Aug 2004 15:42:31 -0400
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      Please accept the following article submission:

      Article Title: Increase Book Sales: When a Book is No Longer
      Just a Book for Sale

      Article URL: http://www.abundancecenter.com
      Author Name: Catherine Franz
      Contact Email Address: catherine@...
      Author Blog: http://abundance.blogs.com/inthelight
      Word Count: 555
      Category: marketing
      Keywords: book, sales, selling, self-publishing, author,
      repackaging,
      Catherine Franz, www.abundancecenter.com
      Product Description:
      Internet Address: http://www.abundancecenter.com

      ***** ARTICLE **********

      Increase Book Sales: When a Book is No Longer Just a Book for
      Sale


      Do you have books sitting in your garage that you haven't
      sold yet and looking for ways to move them? Then you will
      want to know about these five outrageous ideas that aren't
      difficult and can be just plain out fun.

      Dede Hall, author of The Starving Student's Cookbook had
      very poor sales for her books. Then one day an outrageously
      light bulb moment appeared. She added an inexpensive
      skillet with the book and shrink-wrapped them. Then she
      took 150 of them to two stores that she thought wouldn't
      sell them. Yes, to her surprise, all 150 sold in two days.
      Dede stumbled on an outrageous idea and it worked out big
      time. She sold over 100,000 copies in a few months. Where
      did she sell them? Thought you would never ask. Price
      Clubs and K-marts.

      Do you have a book that could be packaged with something
      else and create outrageous sales for yourself? It's
      Christmas time and no it isn't too late. But before you
      dart off to come up with an outrageous idea for your book,
      continue reading so that you can get all the facts.

      Another cookbook was repackaged with a scarlet ribbon and
      some imported cinnamon sticks and then sold at department
      stores in the housewares and gift sections. The book
      couldn't sell at $5.95 but flew off the shelves at $10 and
      went into second printing in 30 days.

      Would your book sell well in a three-ring shrink-wrapped
      binder? Why not create and audio or CD version of the
      material. Just read directly from the material. You do not
      have to be fancy. Add "read by the author" language to the
      outside in big letters. Or maybe "F-R__E-E Bonus, Limited
      Time Offer, Free Audio read by the author" in big letters.

      Another key is to look for an item that makes the package
      larger than the book. This requires a larger space and then
      bigger visibility.

      What about a book on money? Add a mug labeled,
      "Millionaire" and watch it fly off the shelf. Do not forget
      the second part of the formula -- the place you are going to
      sell it. When you add the mug, it is now considered a gift
      item. This opens the doors to more stores and places.

      Try all the independent gift shops, especially at the
      airport. They are always looking for these type of unique
      combinations.

      Have an exercise book? Add a "walking meter" with it. The
      one that measures how many miles you are walking. Have no
      clue what they call those things but I have bought three
      over the past few years. Again, now it is a gift item. How
      about contacting a sports equipment vendor and selling them
      copies of your book that would be a freebie for a limited
      period with a purchase.

      Get the store to add a sign, "limited quality" and watch
      them go even faster. What is great about this angle is that
      gift stores, department stores and similar stores are much
      more open to add things to their shelf. They will work with
      you much better than a bookstore.

      Now that you brain is going a mile a minute with ideas, best
      wishes for selling many more books!



      (c) Copyright 2004, Catherine Franz

      Catherine Franz, a Certified Professional Coach, specializes
      in infoproduct development. Newsletters and additional
      articles available: http://www.abundancecenter.com
      blog: http://abundance.blogs.com/inthelight




      If needed ---- Publishing Guidelines

      Publishing Guidelines: Permission is granted to publish this
      article electronically in free-only publications, like a web
      site or ezine (print requires individual permission) as long
      as the resource box is included without any modifications).
      All links must be active. A courtesy copy is requested upon
      publication.
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