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Article Submission: Viral Marketing Tips: Ebooks

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  • Richard Lowe Internet Tips And Secrets
    Copyright (C) Richard Lowe Jr. and Claudia Arevalo-Lowe, 1999-2001. Permission is granted to reprint the following article as long as no changes are made and
    Message 1 of 1 , Jul 4, 2001
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      Copyright (C) Richard Lowe Jr. and Claudia Arevalo-Lowe, 1999-2001.
      Permission is granted to reprint the following article as long as no
      changes are made and the byline, copyright information, and the
      resource box is included. Please let me know if you use this article
      by sending an email to mailto:articles@...

      Article Title: Viral Marketing Tips: Ebooks
      Author: Richard Lowe, Jr.
      Contact Author: mailto:articles@...
      Publishing Guidelines: May be freely published w/bylines
      Web Address: http://www.internet-tips.net
      Autoresponder Address: mailto:article-204@...

      A great way to promote your site is to produce an electronic book. This
      viral marketing technique is actually very clever. You produce the book,
      then allow others to distribute it without charging them anything from their
      own sites and ezines. 

      So how does this work? Well, you gather together between 10 and 20 articles.
      Less than 10 articles is not really enough of an ebook to attract much
      attention, and more than 20 makes for a large download. Remember to include
      enough material to make an interesting book, but not so much that those
      people with modems cannot download it in a few minutes.

      Before you can actually create your ebook, you must decide upon the format
      that you want to use. Personally, I prefer Adobe Acrobat for the following

      - The reader is free of charge

      - It is installed on a vast number of systems

      - The reader is available for Windows and MacIntosh systems alike

      - It is an accepted format among the user community

      However, the Acrobat writer product is a bit expensive (around $200) so you
      may not want to purchase a copy just to create an ebook. Fortunately, the
      PDF file format is open standard, so other products exist which will create
      documents which can be read by the Adobe Acrobat reader. One of the better
      products is called Easy PDF, which is available for around thirty bucks.

      Adobe Acrobat - http://www.internet-tips.net/Products/adobeacrobat.htm
      Easy PDF - http://www.internet-tips.net/Products/easypdf.htm

      Something to remember - you don't need to write all of the articles
      yourself. You can find suitable articles available for reprint all over the
      web. In fact, there are many articles available on this web site which you
      can use if you want. Just remember, if you use someone else's articles,
      follow their request for a return link (or links) and a couple of lines
      about their site (this is called a resource box).

      Free Articles For your Web Site -

      There are also many great places to look for ideas for your articles. Just
      remember that there is content all over the place - use it to your
      advantage. Also, remember to stay ethical and honor copyrights at all times.

      Writing For The Web
      More Places to get Ideas

      Okay so you've decided on your format and you've got some articles. So put
      together a nicely formatted ebook with a table of contents. Be sure and
      include hyperlinks to your web site all over - at least one per page. Also,
      you can include brief advertisements, links to join your newsletter and all
      kinds of other things. It's your ebook - do what you want.

      However, remember what you are doing is creating something that you want
      people to put up on their web sites, send to their friends and recommend to
      everyone. Thus, while you want to promote your stuff, be sure it's valuable
      enough that people really want it. People don't recommend advertisements -
      they recommend content.

      Now what? Advertise the heck out of your new ebook. Post it on your web
      site, promote it in your ezine and add a link to your email signature. You
      can sell it if you want - or you can just give it away.

      Be sure and give everyone permission to post it, send it, copy it and sell
      it as much as they want. In fact, you would be wise to make the first page
      totally explain what you are up to. Tell people what they can do with the
      ebook, don't make it a secret.

      Give it some time (assuming you've created a worthy ebook) and you may find
      it spread all over the internet. And each and every copy will have your
      links, your ads and your site mentioned. That can add up to a lot of
      traffic - for free.

      NOTE: The following information must be included if you reprint this
      Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
      website includes over 1,000 free articles to improve your internet
      profits, enjoyment and knowledge.
      Web Site Address: http://www.internet-tips.net
      Weekly newsletter: http://www.internet-tips.net/joinlist.htm
      Daily Tips: mailto:internet-tips@...

      Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets
      and Surviving Asthma. Visit her site at http://survivingasthma.com

      List of articles available for reprint: article-list@...
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