Loading ...
Sorry, an error occurred while loading the content.

How To Write A Mini-Course

Expand Messages
  • tmarkle@quiksystems.com
    ============================================================ Article Title: How To Write A Mini-Course Author Name: F. Terrence (Terry) Markle - Copyright (C)
    Message 1 of 2 , Dec 1, 2003
    • 0 Attachment
      ============================================================
      Article Title: How To Write A Mini-Course
      Author Name: F. Terrence (Terry) Markle - Copyright (C) 2003
      Line Space: 65 characters
      Article Word Count: 1,194
      Article URL:
      http://www.QuikSystems.com/Article/WriteMiniCourse.htm
      Article Autoresponder: WriteMiniCourse@...
      Author Photo: http://www.QuikSystems.com/Article/FTM.jpg
      Publishing Guidelines: You have permission to publish this
      article in its entirety, electronically or in print, fr*ee
      of charge, as long as the bylines and the resource box at
      the end are included. Please send a courtesy copy of your
      publication to Terry@...
      ============================================================

      How To Write A Mini-Course

      Do you use mini-courses in your online marketing? If not
      then maybe you should! Mini-courses are an important part
      of Internet marketing. A mini-course is a tool that enables
      you to provide valuable content to your subscribers and
      promote your own or affiliate products at the same time.

      A mini-course is fr*ee information on a specific topic. It
      is normally distributed as multiple articles in email format
      over a defined period of time. The mini-course also goes by
      the name eCourse, free report or autoresponder course.

      Before attempting to write your mini-course, identify a
      “niche market” that has a unique need for information. A
      niche market is a small segment of the total general market.
      It is a group of individuals with a common interest that
      have specific wants and needs. Individuals in a niche
      market may also have a common problem that needs a solution.

      Creating a mini-course is similar to creating an ebook but
      on a smaller scale. You need to select a “killer” topic that
      is of interest to your niche market and satisfies a want or
      need or solves a problem.

      There is an unlimited amount of information that can be used
      in a mini-course. The key is to know what information to
      use. What information do most people want? Individuals look
      for informational products that satisfy their most important
      wants or needs. This includes information on: how to do
      something, money, time, work, health, self-improvement,
      entertainment, hobbies and s*ex.

      How can you find your killer topic?

      * Listen to your customers. Look for problems they are
      experiencing when they communicate with you.
      * Conduct a survey of your customers and the visitors to
      your website and ask for comments.
      * Join niche discussion boards and chat rooms. What items
      are discussed on a repeating basis?
      * Subscribe to article announcement lists in your niche and
      identify the key topics being published.

      Next, look for common issues or problems in the information
      you have collected. Can you solve any of them? If not,
      locate an expert that can help you.

      Identify creative and useful solutions to the issues or
      problems. Develop an outline to be used as a guide in
      writing your mini-course. Perform the necessary research
      to obtain the information you need for the mini-course.
      Present your information in a manner that satisfies the
      wants and needs or solves the common problem of your niche
      market.

      You need to have a killer title to grab the interest of
      your visitors. Select a title that compels your visitor to
      want to see your report. You want your visitor to request
      the report, download it, read it and purchase your product
      offerings.

      All of your work in creating the mini-course is of no use
      if nobody reads it. You want a title that reaches out and
      pulls the individual into downloading your course. Instead
      of using a title like “My Report on Golf” use something
      like “How to Take Strokes Off Your Golf Game.” Which title
      is more likely to grab the interest of the high handicap
      golfer?

      Once you have the attention of your audience you want to be
      able to keep them. The opening paragraph must excite your
      reader and make them want to know more. Use an opening
      sentence that pulls them into your report like “Everything
      you ever wanted to know about improving your golf game and
      more!” Your opening paragraph also needs to define the
      main objective that will be presented in your mini-course.

      The course content is the most critical part of your
      mini-course. Make certain your information is presented
      in an organized and meaningful manner. Content can be
      presented to your readers in many different writing
      formats.

      Some of the most common formats include:

      * How-to-do-something tutorial
      * List of ways or tips to accomplish a desired objective
      * Interview of one or more experts regarding your topic
      * Narrative discussion of the issues at hand.

      Whatever format you select, it must be easy to read and
      understand. Do not use difficult words or long sentences
      and paragraphs. Write in a straightforward manner. Let
      your personality show in your writing. People that are
      comfortable with your writing are more likely to buy from
      you.

      Be careful in promoting your own products or affiliate
      products in the mini-course. The products and services
      promoted need to relate to the content you are providing.
      Blend the product or service promotions into your content
      so that it supports the content. Find ways to weave your
      product or affiliate program information into your content
      in a low-key manner.

      Avoid outright blatant advertising except in the top
      sponsor, bottom sponsor and other designated areas of your
      articles. Blatant advertising in the wrong section will be
      a quick turn-off. Your mini-course will be viewed as a
      sales letter and probably not read. Keep your audience in
      focus. They are reading your mini-course primarily for the
      valuable content you promised to deliver in the beginning.

      The last segment of your mini-course needs to provide a
      conclusion or closing section. Pull together what you have
      presented in the course and present your findings. It
      should satisfy the original objective of your course or
      provide a solution to the stated problem. Finalize the
      mini-course with words of value to your readers. Direct
      your readers to utilize the information you provided.
      Instill in them the desire to get involved and follow
      through with your conclusions or implement your solutions.


      Organize the information into article segments of roughly
      700 to 1,500 words per segment. Keep the length of the
      mini-course in the range of 3 to 8 segments. Try to avoid
      information overload and unnecessary padding in your
      articles. Determine the distribution cycle of the articles.
      In general, one segment should be delivered each day or
      every 2 days. Personally, I prefer once every 2 days to
      avoid overloading the recipient with too much information
      if they don’t check their e-mail on a daily basis.

      The best way to distribute your mini-course is by
      autoresponder. Set up the autoresponder to automatically
      distribute your articles according to your defined time
      schedule.

      Use the mini-course to promote yourself, your business and
      your products. It is fr*ee advertising. You can use the
      following methods to promote your mini-course:

      * Include in the resource box of an article you wrote
      * Include in your newsletter
      * Include in your signature file
      * Provide as a fr*ee bonus on the purchase of your
      product
      * Place in an advertisement
      * Provide as a promotional tool for your affiliates to
      use.

      In conclusion, your mini-course should deliver valuable
      content to your audience with the side benefit of promoting
      your ezine and products. Create your mini-course with a
      clear picture of the wants and needs of your audience. You
      have wasted your time and effort if the report has little
      or no value to your readers. Produce a quality mini-course
      and both you and your subscribers will benefit.

      Best of success in your online business activities.

      ============================================================
      Copyright © 2003 F. Terrence Markle – All Rights Reserved
      Get the FR*EE 8-Day Internet Business Mini-Course at:
      http://www.QuikSystems.com/WMC/FreeBizCourse.htm
      ============================================================


      --------------------------------------------------------------------
      mail2web - Check your email from the web at
      http://mail2web.com/ .
    • F. Terrence Markle
      Article Title: How To Write A Mini-Course Article Author: F. Terrence Markle Copyright: 2003 Article Originally Written: December, 2003 Article URL:
      Message 2 of 2 , Dec 29, 2003
      • 0 Attachment
        Article Title: How To Write A Mini-Course
        Article Author: F. Terrence Markle
        Copyright: 2003

        Article Originally Written: December, 2003

        Article URL:
        http://www.QuikSystems.com/Article/WriteMiniCourse.htm

        Article Autoresponder:
        mailto:WriteMiniCourse@...

        Author Contact Email:
        mailto:Terry@...

        Author Photo: http://www.QuikSystems.com/Article/FTM.jpg

        Formatted to 65 Characters per Line
        Word Count: 1194 words

        Publishing Guidelines: You have permission to publish this
        article in its entirety, electronically or in print, fr*ee of
        charge, as long as the bylines and the resource box at the end
        are included. Please send a courtesy copy of your publication
        to: Terry@...


        -----------------------------------------------------------------

        How To Write A Mini-Course
        Copyright � 2003, F. Terrence Markle
        Publisher of QuikSystems Marketing Ezine
        http://www.QuikSystems.com/WMC/FreeBizCourse.htm



        Do you use mini-courses in your online marketing? If not then
        maybe you should! Mini-courses are an important part of
        Internet marketing. A mini-course is a tool that enables you
        to provide valuable content to your subscribers and promote
        your own or affiliate products at the same time.

        A mini-course is fr*ee information on a specific topic. It is
        normally distributed as multiple articles in e-mail format over
        a defined period of time. The mini-course also goes by the name
        eCourse, fr*ee report or autoresponder course.

        Before attempting to write your mini-course, identify a "niche
        market" that has a unique need for information. A niche market
        is a small segment of the total general market. It is a group
        of individuals with a common interest that have specific wants
        and needs. Individuals in a niche market may also have a
        common problem that needs a solution.

        Creating a mini-course is similar to creating an ebook but on a
        smaller scale. You need to select a "killer" topic that is of
        interest to your niche market and satisfies a want or need or
        solves a problem.

        There is an unlimited amount of information that can be used
        in a mini-course. The key is to know what information to use.
        What information do most people want? Individuals look for
        informational products that satisfy their most important wants
        or needs. This includes information on: how to do something,
        money, time, work, health, self-improvement, entertainment,
        hobbies and se*x.

        How can you find your killer topic?

        * Listen to your customers. Look for problems they are
        experiencing when they communicate with you.
        * Conduct a survey of your customers and the visitors to your
        website and ask for comments.
        * Join niche discussion boards and chat rooms. What items are
        discussed on a repeating basis?
        * Subscribe to article announcement lists in your niche and
        identify the key topics being published.

        Next, look for common issues or problems in the information you
        have collected. Can you solve any of them? If not, locate an
        expert that can help you.

        Identify creative and useful solutions to the issues or
        problems. Develop an outline to be used as a guide in writing
        your mini-course. Perform the necessary research to obtain
        the information you need for the mini-course. Present your
        information in a manner that satisfies the wants and needs or
        solves the common problem of your niche market.

        You need to have a killer title to grab the interest of your
        visitors. Select a title that compels your visitor to want to
        see your report. You want your visitor to request the report,
        download it, read it and purchase your product offerings.

        All of your work in creating the mini-course is of no use if
        nobody reads it. You want a title that reaches out and pulls
        the individual into downloading your course. Instead of using
        a title like "My Report on Golf " use something like "How to
        Take Strokes Off Your Golf Game." Which title is more likely
        to grab the interest of the high handicap golfer?

        Once you have the attention of your audience you want to be
        able to keep them. The opening paragraph must excite your
        reader and make them want to know more. Use an opening
        sentence that pulls them into your report like "Everything you
        ever wanted to know about improving your golf game and more!"
        Your opening paragraph also needs to define the main objective
        that will be presented in your mini-course.

        The course content is the most critical part of your mini-course.
        Make certain your information is presented in an organized and
        meaningful manner. Content can be presented to your readers in
        many different writing formats.

        Some of the most common formats include:

        * How-to-do something tutorial
        * List of ways or tips to accomplish a desired objective
        * Interview of one or more experts regarding your topic
        * Narrative discussion of the issues at hand.

        Whatever format you select, it must be easy to read and
        understand. Do not use difficult words or long sentences and
        paragraphs. Write in a straightforward manner. Let your
        personality show in your writing. People that are comfortable
        with your writing are more likely to buy from you.

        Be careful in promoting your own products or affiliate products
        in the mini-course. The products and services promoted need
        to relate to the content you are providing. Blend the product
        or service promotions into your content so that it supports the
        content. Find ways to weave your product or affiliate program
        information into your content in a low-key manner.

        Avoid outright blatant advertising except in the top sponsor,
        bottom sponsor and other designated areas of your articles.
        Blatant advertising in the wrong section will be a quick
        turn-off. Your mini-course will be viewed as a sales letter
        and probably not read. Keep your audience in focus. They are
        reading your mini-course primarily for the valuable content you
        promised to deliver in the beginning.

        The last segment of your mini-course needs to provide a
        conclusion or closing section. Pull together what you have
        presented in the course and present your findings. It should
        satisfy the original objective of your course or provide a
        solution to the stated problem. Finalize the mini-course with
        words of value to your readers. Direct your readers to utilize
        the information you provided. Instill in them the desire to
        get involved and follow through with your conclusions or
        implement your solutions.

        Organize the information into article segments of roughly 700
        to 1,500 words per segment. Keep the length of the mini-course
        in the range of 3 to 8 segments. Try to avoid information
        overload and unnecessary padding in your articles. Determine
        the distribution cycle of the articles. In general, one segment
        should be delivered each day or every 2 days. Personally, I
        prefer once every 2 days to avoid overloading the recipient with
        too much information if they don't check their e-mail on a daily
        basis.

        The best way to distribute your mini-course is by autoresponder.
        Set up the autoresponder to automatically distribute your
        articles according to your defined time schedule.

        Use the mini-course to promote yourself, your business and your
        products. It is fr*ee advertising. You can use the following
        methods to promote your mini-course:

        * Include in the resource box of an article you wrote
        * Include in your newsletter
        * Include in your signature file
        * Provide as a fr*ee bonus on the purchase of your product
        * Place in an advertisement
        * Provide as a promotional tool for your affiliates to use.

        In conclusion, your mini-course should deliver valuable content
        to your audience with the side benefit of promoting your ezine
        and products. Create your mini-course with a clear picture of
        wants and needs of your audience. You have wasted your time
        and effort if the report has little or no value to your reader.
        Produce a quality mini-course and both you and your subscribers
        will benefit.

        Best of success in your online business activities.



        Resource Box:
        -----------------------------------------------------------------
        Copyright � 2003 F. Terrence Markle - All Rights Reserved
        Publisher of QuikSystems Marketing Ezine
        Get the FR*EE 8-part "Internet Business Mini-Course" at:
        http://www.QuikSystems.com/WMC/FreeBizCourse.htm
        -----------------------------------------------------------------


        Posted: Tue Dec 30 02:15:46 EST 2003


        For more articles by this author, please visit:

        http://ThePhantomWriters.com/free_content/d/index.shtml#F._Terrence_Markle
      Your message has been successfully submitted and would be delivered to recipients shortly.