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Promote Your Website through Search Engines Part I

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  • nakosy
    You may publish this article in your newsletter, on your website, or other publication as long as the article content is not altered and the resource box is
    Message 1 of 1 , Sep 1, 2003
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      You may publish this article in your newsletter, on your website,
      or other publication as long as the article content is not
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      Promote Your Website through Search Engines Part I
      By Nowshade Kabir, Rusbiz.com


      Promote your Web Store


      After spending substantial time and efforts the big day came
      when you finally published your website on the Internet. You are
      now ready to show your website to the world. But, with over a
      billion pages vying for traffic how do you make people visiting
      your site?

      Web promotion is an on going process. There are many methods of
      promoting websites, but, the first and foremost step that you
      have to take to generate traffic for your website is to submit
      your site to major search engines and directories. For most of
      the sites search engines are the primary source of first time
      visitors.

      How important are the search engines? Data show that more than
      80% of Internet users find the sites they are looking for through
      search engines. Over 57% of Internet users search the Internet
      everyday. Up to 450 Million searches take place in a day and most
      interestingly, 55% of all Internet purchases originate at a search
      engine.

      Before you start submitting your website to the search engines,
      you have to understand that you want your prospective audience to
      find you when they search for a site similar to you using specific
      keywords. Now, you know that when a person runs a query on a search
      engine for a website, usually he looks no further then first three
      pages of relevant results. You have to figure out a way how to get
      within those three pages. Better even if you can get yourself within
      top ten search results. Considering that a query usually delivers
      millions of pages — this is not an easy task!

      As the search engines want to deliver most relevant pages at the
      top, they use highly sophisticated and complex algorithms to rank
      websites. But the main aspects, that they consider in order to
      optimize your ranking position, are your targeted keywords,
      relevancy of the site contents and value of the links that are
      pointing to your site.

      Keywords

      Target the wrong keywords and either you do not get any visitor
      or you get the visitors that you really do not need. How can you
      figure out which are the right keywords for you?

      If you are confused about the words that you should target to get
      the best result, start your search from one of your successful
      competitors' website. Check the source codes of the Index page
      of the website. It should not be difficult for you to figure out
      what are the keywords that they are targeting. Since a broad
      keyword like computer, textile etc. generates millions of search
      results, you have to try to find words as specific and as
      segmented as possible.

      For example: if you are a textile company that sells fabrics and
      one of the best selling items of yours is jeans fabrics let us see
      what should be your targeted keyword. A query on Google shows that
      the word "fabric" brings 5,640,000 results. Way too much for you
      to even try get at the top! The next search of "jeans fabric" gets
      148,000 results. Still a lot! If stonewashed jeans fabric is one
      of the items that you sell, let us see what we get from a query on
      it. Just 602 results! Well, this is a number you can deal with!
      Now if you use a few proper optimization mechanisms, chances are
      there that in no times you may get yourself on the first ten of
      this search result.

      If you know the broad keywords that you should target but do not
      have any idea how to make it more specific, use this little tool
      from Overture to show you what queries people make relevant to
      this keyword. Click here for the tool.

      Place keywords in right locations

      For search engines the page title is the most important part of
      the page. Make sure that you use your targeted keyword over there.
      For the previous example your title may look like: "Supplier of
      Quality Stonewashed Jeans Fabric".

      Use your keywords in different forms in Meta tags and Description.
      Use singular and plural variations of the words. Since search
      engines also look at the content of your page, try using keywords
      in your headlines and do not forget to mention them in the first
      paragraph of the page.

      But do not over do it! If the search engines feel that you are
      over using a word to lift your ranking, they may consider it as
      spamming, and block your website from their listing.

      Content is the king

      According to research, the primary reason for people to be on
      the Internet is information. People want information, quality
      information, lots of it and in most of the cases for free! This
      is the reason why the search engine spiders are created to look
      for good, relevant textual contents. If you are looking for a
      top position on a specific search, your website must have quality
      relevant content.

      If yours is a website that only sells product or services, you
      may ask, how can you possibly have enough content? Apart from
      detail description of the products or services that you provide,
      you should also emphasize on the benefits of the products. If
      you have related to your products articles, whitepapers etc.
      You must post them on your site as well. It is important to post
      quality information related to your products or services as this
      also position your website as a knowledgeable leader in your
      respective industry and create interest among your audience to
      revisit the site.

      Try renewing information on your site on a regular interval.
      This, as well, will increase repeat visits from people and the
      search engine spiders.

      Submission to search engines

      Once you are ready to submit your site to search engines, all
      you have to do is to go to the relevant search engine site,
      fill up the form there and submit. You can do it manually for
      each search engine separately or you can use programs to do it
      automatically. If you miss a search engine, you do not have to
      worry about it much, as the search engine spiders or "Bots",
      as they are also called, constantly look for new websites to
      index. However, it is a good idea to submit to the major search
      engines and directories regularly. You should also resubmit
      your website to the search engines in order to expedite the
      process of indexing after each significant change you made to
      the site.


      About the author

      Nowshade Kabir is the founder, primary developer and present CEO
      of Rusbiz.com. He has Ph. D. degree in Information Technology.
      Dr. Kabir has over 12 years of experience in International Trade
      and has worked as an advisor to several government projects.
      You can contact him at mailto:nowshade@...,
      http://ezine.rusbiz.com/
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