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Eliminating Complaints Without Losing Your List

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  • Kevin at All-In-One-Business.com
    This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is
    Message 1 of 1 , May 1, 2003
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      This article may be reprinted for use in newsletters and
      websites provided that the information box is kept intact.
      Email notice of intent to publish is appreciated but not
      required: Kevin@...

      Affiliates of All-In-One-Business.com, feel free to change
      the link in the bio box to your affiliate link. If you
      need an affiliate link, go to:

      http://www.all-in-one-business.com/partners

      Word count - 337 including bio box
      ============================================================

      Eliminating Complaints Without Losing Your List
      Copyright 2003 by Kevin Bidwell
      All-In-One-Business.com

      How would you like to never receive a sp^am complaint again?

      The handwriting is on the wall--if you want to build a solid
      newsletter list, you need to start using "Verified Opt-In"
      (Often called "Double Opt-In"). Here are some tips to
      getting verified opt-ins without killing your subscriber
      base:

      1. Offer a valuable free giveaway once they confirm.

      Instead of re-directing your form submission to a "thank
      you page" with your download, offer the details only via
      email. They don't get the download until they confirm their
      address.

      2. Change your confirm message.

      One of the reasons people fail to confirm is simply because
      they forget by the time they read the message what the
      "hook" was--the free report or download you offered them.

      Instead of using your autoresponder's standard message,
      alter it to remind them of the great stuff they'll receive
      once they confirm. You can see our confirm message by
      subscribing to our Daily Marketing Tips newsletter.
      Just send a blank email here:

      Tips@...


      3. Use testimonials--even for a free newsletter.

      Testimonials are a powerful way to get people to subscribe.
      You can use them in your initial offer or in the confirm
      email.

      4. Modify your THANK YOU page.

      Remind people to go to their email RIGHT THEN and check
      their email. Use a command: "To claim your valuable
      complementary download, go RIGHT NOW to your email inbox
      and confirm..."

      5. Put a dollar value on the subscription and bonuses.

      By telling people "This is a $97 value" you are much more
      likely to get confirmations.

      These five tips will help you convert over 90% of your
      initial sign-ups into verified subscribers, helping you
      avoid the pitfalls of complaints.

      ============================================================
      Kevin Bidwell is owner of http://www.all-in-one-business.com

      Kevin is offering a FREE BUSINESS START-UP KIT to everyone
      who visits his site. If you liked this article, you will
      want to subscribe to his newsletter. Send a blank email to:
      nwslttr@...



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