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Using External Coding To Improve Search Engine Placement

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  • George Peirson
    Message 1 of 1 , Jul 2, 2005
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      Please consider this free-reprint article written by: George

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      Article Title: Using External Coding To Improve Search Engine
      Author: George Peirson
      Word Count: 934
      Article URL: http://www.isnare.com/?id=4674&ca=Internet
      Format: 64cpl
      Author's Email Address: sales@...

      Easy Publish Tool: http://www.isnare.com/html.php?id=4674

      ================== ARTICLE START ==================
      Do you have lots of JavaScript coding in the header section of
      your web pages? Do you re-list your CSS styles at the top of
      every page? Do you have JavaScript coding spread throughout
      your web pages?

      If you answered yes to any of these questions your site may be
      driving away search engine spiders and losing search engine
      position ranking.

      As you can imagine search engine spiders have a lot of pages to
      get through on the web when they are indexing sites. To improve
      their speed and efficiency search engines program their spiders
      to give up easily if they have problems with a page or if they
      have to wade through too much code to find the relevant

      This is one of the reasons why it is so important to put your
      keywords as close to the top of the page as possible. This way
      the search bot will see the keywords before giving up and
      moving on to the next page.

      But what do you do if you have lots of JavaScript code or CSS
      styles pushing your keywords down the page in your coding? You
      need to find a way to cut down on all that code that gets in
      the way of the search engines properly indexing your page.

      We do this by moving the JavaScript and CSS styles off the page
      and into external files. This is a fairly easy and straight
      forward process and can have the added benefit of making your
      pages load faster as well, which the search engines also like.

      In many ways CSS styles and JavaScript work in a similar
      fashion. You set up functions in a script or formatting in a
      style sheet section, and then refer to that section in your
      html code. For instance if you have a JavaScript that displays
      a clock on your page you would have the JavaScript functions
      for the clock listed in your head section, then you would
      simply call that function from the place on the page where the
      clock would be displayed.

      Similarly with CSS you set up your styles ahead of time in a
      Styles section of the page head, then you simply refer to the
      styles as needed in your html coding. One benefit of this is
      that it cuts down dramatically on the amount of formatting code
      needed when compared to using Font tags.

      If you want to use the same JavaScript or CSS styles on a
      different page you could copy all that code onto the new page.
      But this would cause two distinct problems, first you would be
      adding a lot of code to each page and second if you wanted to
      make a change to the JavaScript or CSS styles you would need to
      do so on every page that the code had been copied onto.

      Both of these problems can be solved simply by using external
      files. You create one external file for your CSS and another
      file for your JavaScript. These could be named mysite.css for
      the CSS and mysite.js for the JavaScript. These files can be
      created in any plain text editor or html code editor, they are
      nothing more than files that contain most of the CSS or
      JavaScript code from the web pages.

      With JavaScript you have an opening JavaScript tag, then a
      comment tag, then assorted functions and what not, followed by
      a closing comment tag and a closing JavaScript tag. Your
      external file would start with the opening comment tag, contain
      all the functions and such, and end with the closing comment
      tag. You would leave both the opening and closing JavaScript
      tags in the html page. If you have more than one JavaScript on
      the page you can move all the code into one external js file.
      Simply copy it into the file in the same order as it exists in
      the JavaScript tags on the html page. You will only need the
      one pair of opening and closing comment tags.

      Once your JavaScript is moved off the page you will need to
      tell the web page where to find it. This is done in the
      JavaScript tag that was left on the page in the head section.
      Right now this will be an opening JavaScript tag placed right
      up against the closing JavaScript tag, with no additional code
      in between. You will place the reference to the external
      JavaScript code inside the opening JavaScript tag like this:

      script language="JavaScript" type="text/JavaScript"

      Placing CSS styles in an external file is handled in exactly
      the same manner. Move the styles into the external file, and
      then refer to that external file with your style tag in the
      head section of the web page like this:

      link href="mysite.css" rel="stylesheet" type="text/css"

      An added benefit of moving the code into external files is that
      you can then change the styles of your whole site simply by
      changing the code in the one external file.

      Once you have moved the code into external files you will have
      greatly simplified the code on each page. This will take you a
      long way towards making your pages lean and mean, and very
      search engine friendly.

      You can find sample external files for this article on my web
      site at: www.howtogurus.com/free-articles.html

      Copyright 2005 - George Peirson

      About The Author: George Peirson is a successful Entrepreneur,
      Internet Trainer and author of over 30 multimedia based
      tutorial training titles. Read more articles by George Peirson
      at www.howtogurus.com/free-articles.html
      ================== ARTICLE END ==================

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