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8 ways to promote new content on your website

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  • smnash
    ________________________________________________________________ Article Title: 8 ways to promote new content on your website Article Summary: After months of
    Message 1 of 1 , Apr 4, 2001
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      ________________________________________________________________
      Article Title: 8 ways to promote new content on your website

      Article Summary:
      After months of rebuilding your website your site is now ready
      to be uploaded to the Internet! But how do you go about promoting
      this new content? Well, you need a plan!

      Author Name: Steve Nash

      Email Address: mailto:webmaster@...

      Word Count: 1514

      Category: Website promotion

      Copyright Date: 2001

      Web Address : http://shoptour.co.uk/webmaster-promote/promote-new-content.shtml
      Autoresponder : mailto:promote_new_content@...

      Special Requirements For Reprint:
      Free to publish in your ezine or website as long as the
      bylines (and all links) remain intact.
      ________________________________________________________________

      After months of rebuilding your website - adding great content
      filled with profitable, keyword-rich copy (all due to Dr Ken Evoy's
      excellent 5-day Affiliate Masters e-mail course, no doubt) - your
      site is now ready to be uploaded to the Internet!

      But how do you go about promoting this new content?
      Well, you need a plan!

      ===== Side Bar =====
      It's easy to receive Ken's 5-day Affiliate Masters e-mail course!
      Just send a blank e-mail to mailto:tamsshopping101@...
      and get day 1 of this great course in your inbox TODAY!
      ===== Side Bar =====


      WEBSITE PROMOTION PLAN

      Yes, you need a website promotion plan! And you need a schedule
      for that plan. And once that schedule's finished, you need another,
      long-term plan - site promotion is never over! Some of the
      activities that you should plan to do are listed below; you
      can probably think of others, more relevant to your site: do!

      ===== Side Bar =====
      For a long-term plan, and some long-term activities, read my
      article called Promote Your Site Every Day!. You can find it :
      http://www.shoptour.co.uk/webmaster-promote/promote-your-site.shtml
      ===== Side Bar =====


      1: TELL YOUR E-MAIL SUBSCRIBERS

      Tell your e-mail subscribers! This is an easy first step to take,
      to promote a site redesign (or new pages on your site). Subscribers
      have been expecting an announcement, anyway, because you've been
      referring to the redesign in earlier newsletters (haven't you?).

      This is your best opportunity to really go into detail about all
      the great ways your site has improved, and all the new benefits
      your subscribers will find. You could even (cheekily!) run a
      competition to encourage subscribers to visit your site, and
      find those inevitable bugs, before the rest of the web does!!

      ===== Side Bar =====
      If you don't run a newsletter, this is one (of many) great reasons
      why you should! Listbot, Topica, e-circle are just a few services
      that provide free, ad-supported, newsletters:
      - http://www.listbot.com
      - http://www.topica.com
      - http://www.ecircle-uk.com
      ===== Side Bar =====


      2: TELL YOUR FRIENDS, FAMILY, ANYONE

      Tell friends, family and others who are (legitimately) in your
      address book. Make your e-mail personal, and friendly. And better
      still, just talk about how your site now benefits or involves them.
      That is, just discuss:
      * your new link to their site
      * your promotion of their affiliate program
      * their new article, now on your site

      Even busy friends and family, need to be 'encouraged'! Always focus
      on benefits, but *get them* to visit!


      3: TELL THE NEWSGROUPS

      Tell the newsgroups about your new site, but only do this if you
      are a regular contributor. Simply announce your site - check
      that site announcements are allowed, first! - with a few good
      reasons why members should visit! Better still, contribute to the
      newsgroup, and simply leave your URL as part of your 'signature'.

      A great place to find suitable newsgroups is
      - http://www.deja.com/usenet/ (now http://groups.google.com)


      4: WHAT ABOUT SEARCH ENGINES?

      DON'T just blast your new pages to all the search engines /
      directories! This may seem like spam to them, and your new pages
      (or even your whole site) may get banned. This is because some
      search engines need to be told about new pages, others don't. And
      directories generally just like to know about the main page on your
      site (unless you've just added a lot of content on a completely
      different theme).

      Search engine policies change regularly, so find out from others by
      visiting a search engine forum, or asking someone you consider to
      be an expert. An excellent place to find search engine advice is
      http://www.searchengineforums.com [HELP! and New Member Forum].

      (So what did *I* do? I just submitted one new page to the major
      search engines. This page has links to all of the other new pages,
      too, so the search engine spiders should eventually index all of my
      new content. I visited searchengineforums first, obviously!)


      5: DON'T FORGET PAY-PER-CLICK SEARCH ENGINES!

      Add more keywords to your various pay-per-click accounts. This is a
      great way to make new content available, quickly. (You just have to
      wait for keyword-approval by the pay-per-click administrators).

      Choose profitable keywords (high demand, low supply), identified
      when you began creating new content. But, as you pay for each
      click, it's important that you only get clicks from your potential
      customers; so choose your keywords, title & description carefully.

      ===== Big Side Bar =====
      Don't know what Pay-per-click search engines are? They are search
      engines, like GoTo, that allow you to choose how highly your site
      ranks for a particular keyword. So you make a bid on a keyword. And
      if your bid is highest, your site features highest on that search
      engine's ranking, for that keyword. And for each click your listing
      generates, you pay the amount that you bid to the search engine.

      Pay-per-click search engines are proving to be an excellent way to
      get extra traffic. Especially when you consider that results from
      GoTo, the main pay-per-click, feed into highly-placed sponsored
      links on many of the major search engines.
      ===== Big Side Bar =====

      To learn much, much more about pay-per-click search engines visit
      this excellent site: http://www.PayPerClickSearchEngines.com/


      6: FIND OTHER PROMOTION SOURCES

      Search engines are not the only way to promote your site. There are
      webmaster resource sites, freebie sites, and even Britney Spears
      fanclub sites, all of which depend on new content! You name it,
      there's a site resource dedicated to it!

      So use your favorite search engine to discover these resources,
      and check out their linking policy. Then, if possible, get a link!
      (You may even want to visit some of the links on the resource site,
      and get links from those sites too!)

      With some persistence, this should bring you a lot of well-targeted
      traffic. (Free Sites, for example, get most of their traffic from
      one such resource: The Free Site - http://www.thefreesite.com )


      7: WRITE AN ARTICLE

      Writing an article (like this one) is a great way to promote your
      new content. There are so many sites willing to accept articles,
      and so many editors willing to publish them in their newsletters.
      Just write about your new content (but not about your site), making
      it interesting and informative to a general audience. Then, in the
      author-byline, refer to your new content, and provide a link to it.

      For example, I found a great site, Find Sticky, just from reading
      an interesting article about sticky content, written by the site's
      webmaster. I enjoyed the article and checked the author bylines to
      see who wrote it, then visited his site - http://www.findsticky.com

      ===== Side Bar =====
      Don't know how to write an article? Just write about what you
      actually do, and the sites that you visit. Then read a few good
      articles on 'how to write an article', and compose away! It *isn't*
      difficult, and it can be very rewarding (not least because of the
      contacts you make with those that actually publish your articles!)
      ===== Side Bar =====

      The following sites accept free articles for publication:
      http://www.ezinearticles.com
      http://www.ideamarketers.com
      http://www.marketing-seek.com
      http://www.certificate.net
      http://www.web-source.net
      http://www.theukmarketer.com
      http://www.MakingProfit.com/articles


      8: GET VIRAL

      Viral marketing is that elusive creature that can literally,
      *literally* create a STAMPEDE of traffic to your site; just on the
      continued recommendation of others. Think Am-I-Hot-or-Not? or
      Hotmail or Hampsterdance or ICQ or Napster...!

      So how do you go achieve viral marketing?

      Simple! Come up with a completely original, innovative, easy-to-
      use, easy-to-talk-about Wow!-of-a website... OR

      Try one of these more common easier-to-achieve approaches:
      - allow visitors to create virtual greeting cards on your site
      - create free ebooks that include content (or articles) from your
      site, and then heavily promote the free ebooks
      - put free e-mail on your site
      - put 'recommend-this-site' links on your site
      - etcetera

      Back to the article from Find Sticky. I actually found that article
      in a newsfeed from Moreover! It seems that if you write articles on
      a weekly basis, then it's possible to get your articles syndicated
      via Moreover. So, with no effort from you (apart from writing
      regular articles) you can get a link to your site (and your
      article) on hundreds, even thousands of other websites!
      http://w.moreover.com/site/publishers/index.html

      As for Moreover - the newsfeed company - a link to their site goes
      on *all* syndicated content. Clever, eh!?

      ~ ~ ~
      Viral marketing brings more traffic to your site than any other
      method! But it's a lot easier talking about it than doing it!


      BONUS: WRITE A PRESS RELEASE

      Writing a press release is a good idea, but only if your site
      redesign *is* newsworthy - and only you know that! - your release
      will be pretty much ignored, otherwise. If you insist on writing a
      release, why not submit it to PRWeb (http://www.prweb.com). They
      check the releases before submitting them to interested parties.
      They'll reject your release if it isn't properly written (or
      newsworthy). They do all of this for free, too!


      CONCLUSION:

      You've worked so hard on developing your website further, with new
      content or a site redesign. And now you need to work just as hard
      to promote this new content! So get a promotion plan, and work
      through it, and then continually promote, promote, promote!

      Enjoy your journey

      ===================================================================
      Steve Nash is webmaster of http://shoptour.co.uk - a new-look UK
      shopping directory: find shopping sites quickly AND save money. He
      also edits a newsletter called Promote! Promote! Promote! Subscribe
      by sending a blank e-mail to mailto:pppromote@...
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