How To Use Database Marketing To Skyrocket Your Online Profits
- Database Marketing is the gathering and storing of specific
about your prospects or customers. This information is usually stored
a database program on your computer. You would then use the
to market and advertise to them. It can save you time and money
you can target your promotional efforts to your best prospects or
The Types Of Information To Collect
The information will vary depending on the product or service you're
selling. If you're selling a product that costs $2 you wouldn't
information about their yearly income. If you're selling web space you
wouldn't collect information about what type of books they read. The
basic information you need would be all their contact information,
purchase history, and birthday. You will need to decide what other
information would benefit your business.
How To Collect This Information Online
It's pretty easy to collect this information online but the hard part
getting people to give it you. The best way to collect this
is to give them something FREE in return. Ask them to fill out an e-
survey before subscribing to your free e-zine. Tell everyone who
your web site they will get a free e-book when they fill out your
questionnaire form. Ask them this information before they sign up for
free contest at your web site. Sometimes you have to give a little
something to get a little information online.
Beneficial Uses For Your Database
Find out your customers purchasing habits. Use the information to
improve the design of your web site. Use it to write all your
advertising material more persuasively.
Find out the things they like or dislike about your business. Use the
information to target your best prospects.
Find out how much money your prospects or customers make. Use it to
improve your customer service.
Find out what new products or services they need or want. Use it to
ideas before launching a total sales campaign.
Find out how to your improve your existing products or services. Use
to build your customer loyalty.
Find out which benefits or features they like most about your products
or services. Use it to send electronic greeting cards on holidays or
your customer's birthdays.
The list of beneficial uses are endless. Do you see the importance of
collecting this information? The Internet makes the process of
collecting this information quicker and cheaper than offline methods.
Take advantage of database marketing and watch your online p.rofits
Quote of the Day:
"Put away the book, the description, the tradition, the
authority, and take the journey of self-discovery. Love,
and don't be caught in opinions and ideas about what love
is or should be. When you love, everything will come right.
Love has its own action. Love, and you will know the
blessings of it. Keep away from the authority who tells you
what love is and what it is not. No authority knows and he
who knows cannot tell. Love, and there is understanding."
Eugenijus Sakalauskas is an established ezine publisher
and direct marketer who specializes in developing new
ideas and methods on
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