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How To Use Database Marketing To Skyrocket Your Online Profits

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  • Eugenijus
    Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database
    Message 1 of 1 , Oct 10, 2005
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      Database Marketing is the gathering and storing of specific
      information
      about your prospects or customers. This information is usually stored
      in
      a database program on your computer. You would then use the
      information
      to market and advertise to them. It can save you time and money
      because
      you can target your promotional efforts to your best prospects or
      customers.

      The Types Of Information To Collect

      The information will vary depending on the product or service you're
      selling. If you're selling a product that costs $2 you wouldn't
      collect
      information about their yearly income. If you're selling web space you
      wouldn't collect information about what type of books they read. The
      basic information you need would be all their contact information,
      purchase history, and birthday. You will need to decide what other
      information would benefit your business.

      How To Collect This Information Online

      It's pretty easy to collect this information online but the hard part
      is
      getting people to give it you. The best way to collect this
      information
      is to give them something FREE in return. Ask them to fill out an e-
      mail
      survey before subscribing to your free e-zine. Tell everyone who
      visits
      your web site they will get a free e-book when they fill out your
      online
      questionnaire form. Ask them this information before they sign up for
      a
      free contest at your web site. Sometimes you have to give a little
      something to get a little information online.

      Beneficial Uses For Your Database
      Find out your customers purchasing habits. Use the information to
      improve the design of your web site. Use it to write all your
      advertising material more persuasively.

      Find out the things they like or dislike about your business. Use the
      information to target your best prospects.

      Find out how much money your prospects or customers make. Use it to
      improve your customer service.

      Find out what new products or services they need or want. Use it to
      test
      ideas before launching a total sales campaign.

      Find out how to your improve your existing products or services. Use
      it
      to build your customer loyalty.

      Find out which benefits or features they like most about your products
      or services. Use it to send electronic greeting cards on holidays or
      on
      your customer's birthdays.

      The list of beneficial uses are endless. Do you see the importance of
      collecting this information? The Internet makes the process of
      collecting this information quicker and cheaper than offline methods.
      Take advantage of database marketing and watch your online p.rofits
      skyrocket.

      Quote of the Day:

      "Put away the book, the description, the tradition, the
      authority, and take the journey of self-discovery. Love,
      and don't be caught in opinions and ideas about what love
      is or should be. When you love, everything will come right.
      Love has its own action. Love, and you will know the
      blessings of it. Keep away from the authority who tells you
      what love is and what it is not. No authority knows and he
      who knows cannot tell. Love, and there is understanding."
      -- Krishnamurti


      Eugenijus Sakalauskas is an established ezine publisher
      and direct marketer who specializes in developing new
      ideas and methods on
      E-Ezine - Free marketing recourses,articles,website promotion tips.
      Get FREE info mailto:pluginnetproefit@...
      http://ezine.pluginnetproefit.com/
      http://www.PlugInNetProefit.com/pips.html
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