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If You Want To Get There Faster, You're Going To Have To Pay

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  • Robert Dempsey
    A Free-Reprint Article Written by: Robert Dempsey Article Title: If You Want To Get There Faster, You re Going To Have To Pay See TERMS OF REPRINT to the end
    Message 1 of 1 , Jul 21, 2011
      A Free-Reprint Article Written by: Robert Dempsey

      Article Title:
      If You Want To Get There Faster, You're Going To Have To Pay

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      Sometimes you get what you pay for. Paid marketing methods can
      create results faster than free methods. Each method can suit
      practically every budget. But how do you know which will work
      best for you? Let's explore the options.

      Additional Article Information:

      758 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2011-07-21 10:15:00

      Written By: Robert Dempsey
      Copyright: 2011
      Contact Email: mailto:robert@...

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      If You Want To Get There Faster, You're Going To Have To Pay
      Copyright (c) 2011 Robert Dempsey
      Itinerant Entrepreneur

      If you want to get further faster, you're going to have to open
      your wallet and use some paid options. There is something for
      everyone, and each method can suit practically every budget. But
      how do you know which will work best for you? Let's explore the

      First though, a word of warning.

      With a plethora of free marketing opportunities available
      including blogging and social media, it can be easy to get sucked
      into the "always free" mode of operating. And while free is
      great, it takes longer to see results, and sometimes you get what
      you pay for. So as you read this article keep in mind that you
      want to have free mixed in, but not be beholden to any single
      source of customers. And if you want to reach your goals faster,
      you've got to pay.

      Having said that, let's take a look at the most popular options
      available today.

      The Immaturity Of The Internet Television is a mature media.
      There are channels that can reach every demographic everywhere in
      the world. It's highly segmented. Online marketing and
      advertising hasn't quite reached that point, but with the reach
      of the web and the large number of websites popping up on a daily
      basis, we're just about there.

      Let's take a look at some of the most popular paid options
      available today.

      Pay-Per-Click (And It's Relatives) Google made a mint with those
      highly targeted text ads; it still does. If you've done your
      keyword research and have the language of your market, you can
      use pay-per-click (PPC) to validate niche markets and get highly
      targeted visitors to your website. But Google isn't the only
      game in town.

      Yahoo!/Bing has a great PPC network which can also bring highly
      relevant visitors and might cost less than what you'd pay on
      Google. Advice here is to launch campaigns on both and see where
      you get the most bang for your buck, measured using the
      combination of a high click through rate (CTR) and low cost per
      click (CPC).

      Pay per click has a lot of relatives too with varying rules and
      return on investment. A few are:

      * Cost Per Action (CPA)

      * Cost Per View (CPV)

      * Cost Per Lead(CPL)

      Paid Ad Placements Paid ad placements come in a few forms. You
      can purchase banner advertisements on websites relevant to your
      products and services, as well as place graphic ads in email
      newsletters. A huge benefit of these placements is the
      demographic targeting. If you want to reach marketers you can do
      that; if you want to reach software developers you can do that;
      if you want to reach working mothers that have young children
      with acute health problems, you can do that too.

      There are literally websites for every audience today, and many
      of those sites have email newsletters. Paid advertisements are
      one of the top ways website owners make money, so as a purchaser
      you can have your pick based on your budget.

      Affiliate Programs Affiliate programs aren't "open your
      wallet" kind of things, however you are paying someone else to
      bring you customers. Affiliate marketing is a huge business, as
      evidenced by the laws enacted in many states to tax online
      purchases. Regardless, every business can take advantage of
      having an affiliate program, and many do.

      Have you ever paid someone a "finder's fee" for referring you
      a customer? That's an informal affiliate program of sorts.
      Resellers are affiliates too - they sell a product someone else
      makes, and take care of a bulk of the marketing and sales.

      So you might already have one of these programs in place, albeit
      an informal one.

      Reasons To Go Paid As mentioned in the beginning of this article,
      a major reason to open your wallet is to get to your goals
      faster. Free methods are free in terms of money, but not in time
      - they can take a long time to return a result, if they ever do.

      As much as it sounds like an oxymoron, using methods like PPC can
      actually save you money and time. There are few better market
      validation strategies than setting up a survey and sending
      targeted, highly relevant visitors to it. You can find out if a
      market is worth your time or not, very quickly.

      Long story short, don't discard paid strategies even if you
      think you can't afford them - it simply isn't true. Start your
      efforts small and go from there. In combination with the free
      methods, you'll be on your way to more leads and more customers.

      Robert Dempsey is the Itinerant Entrepreneur. He combines
      technology, psychology, and marketing to help his clients build
      their empires using strategic marketing. Visit his website to
      start getting more traffic, leads, and sales.

      --- END ARTICLE ---

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