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Article Marketing Tips: How Consumers Read Your Articles

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  • Bill Platt
    A Free-Reprint Article Written by: Bill Platt Article Title: Article Marketing Tips: How Consumers Read Your Articles See TERMS OF REPRINT to the end of the
    Message 1 of 3 , Dec 16, 2010
    • 0 Attachment
      A Free-Reprint Article Written by: Bill Platt

      Article Title:
      Article Marketing Tips: How Consumers Read Your Articles

      See TERMS OF REPRINT to the end of the article.

      Article Description:
      If you want to understand what makes one article marketer
      successful, while many more achieve poor results, then
      consider this 6-step process designed to help you understand
      how to make your article marketing more effective.


      Additional Article Information:
      ===============================

      1278 Words; formatted to 65 Characters per Line
      Distribution Date and Time: 2010-12-16 13:45:00

      Written By: Bill Platt
      Copyright: 2010
      Contact Email: mailto:comments@...


      Bill Platt's Picture URL:
      http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg

      For more free-reprint articles by Bill Platt, please visit:
      http://www.thePhantomWriters.com/recent/author/bill-platt.html


      =============================================
      Special Notice For Publishers and Webmasters:
      =============================================

      HTML Copy-and-Paste and TEXT Copy-and-Paste
      Versions Of Article Are Available at:
      http://thePhantomWriters.com/free_content/db/p/article-marketing-tips.shtml#get_code

      ---------------------------------------------------------------------

      Article Marketing Tips: How Consumers Read Your Articles
      Copyright (c) 2010 Bill Platt
      the Phantom Writers
      http://thePhantomWriters.com/



      If you are an article marketer, or you have entertained the
      possibility of writing articles, then keep reading...

      In this article, I define the Six Essential Elements of writing
      articles that generates traffic and produces sales for your
      website...

      It will all begin to make sense to you when you step into the
      shoes of your readers... Because once you understand how your
      readers read your articles, it becomes rather obvious what your
      articles need to include in order for you to generate interest in
      your article, and successfully deliver visitors to your
      website...

      Once you understand the "how and why" of writing great
      articles, you will have the knowledge necessary to help you join
      the ranks of the article marketing superstars... But if you miss
      the point of this article, you are instead likely to join the
      ranks of the people who whine about how Article Marketing a
      scam...

      There Are Six Essential Elements of Successful Article Marketing:

      1. Title - Many people suggest that you should put your top
      keywords at the front of your article title, but I don't
      subscribe to that methodology. I do include my target keywords in
      the title, when I can, but an article that is well-optimized for
      the search engines is worthless if it does not get published...
      The #1 goal of your articles' title is to get the article
      opened!! You must present a title that is going to get the
      attention of publishers and readers; you must present a title
      that is going to compel a person to at least open your article to
      see if they will want to read it...

      2. Opening Paragraph - The title got your article opened, but now
      you need your reader to read the article... Tell your reader why
      they should keep reading your article and read it to its
      conclusion... Any reader who does not reach your website from
      your article is a "missed opportunity" to sell your stuff...
      Show people why it will be in their best interest to finish
      reading your article...

      3. The Article Body - The article body must meet the promise of
      the Article Title and the opening paragraph... The article body
      must retain the interest of the reader to the last word... The
      article body should tell a story people want to read, and leave
      them wanting more... The article body must successfully carry the
      reader to the articles' closing paragraph and to your Author's
      Resource Box...

      4. Your Closing Paragraph - Ideally, when your reader reaches the
      last paragraph of an article, the reader should be happy to have
      read the article to its conclusion. This is the first point about
      your closing paragraph. The second is that the closing paragraph
      should successfully bridge the reader from the article to the
      Authors' Resource Box. After all, the Authors' Resource Box is
      where the writer will get paid for having invested the effort
      into writing the article. When the reader reads the resource box
      and takes the action the author asked him or her to take, then
      the process of writing has the opportunity to offer the writer
      great rewards.

      5. The Authors' Resource Box - The Authors' Resource Box needs
      to transition the reader from your article to your website, by
      offering a compelling call-to-action to get the reader to go to
      your website... Tell who you are, but don't go overboard...
      People do not care who you are or what you have done - they only
      care about what else you can do for them... Jeff Herring wrote a
      great article that elaborates a bit further on how to construct
      an effective Resource Box here (
      http://ezinearticles.com/?id=3624961 )...

      6. Your Landing Page - You should never try to sell your products
      or services in your Authors' Resource Box. Instead, you should
      try to get the reader to your website, where you have an
      unlimited number of words, videos, pictures and testimonials to
      tell the real story of your products or services. Few vendors
      have the ability to sell a product or service in 500 characters,
      so you should use your Authors' Resource Box to get the reader
      to your website, where you will do the real selling...

      Tell A Story People Want To Read

      Often, the difference between someone who will try to write an
      article for $5 and the professional writer who understands the
      value of his or her work can be defined simply...

      The person writing an article for $5 will "beat around the
      bush" for five hundred words, without ever actually saying
      anything of any real value to anyone... The person who works for
      $5 an article is just putting words on a page so that he or she
      can be paid...

      The person who demands $40 to $500 to write an article is a
      master of story-telling... He or she will tell a story that
      people will want to read, and therefore a story that publishers
      will want to publish...

      The authors who tell a story that "people are happy to have
      read" will find their articles on more high-quality websites,
      and they will find more people visiting their websites, as a
      result of having read the article...

      Words on a page only please search engines, but a story on a page
      will ALSO attract readers, visitors and paying customers to your
      website...

      Interestingly, most online marketing gurus who advise hiring
      people to write $5 articles fail to tell the whole truth -- they
      fail to point out that articles that pass real link popularity to
      a website must have link popularity to pass on to your website...

      People don't link to articles that are nothing more than "words
      on a page", but people will link to a story that needs
      telling... Just like with Jeff Herring's article linked above;
      his story is worth sharing with you, and as a result, it has
      gained its own links from people who do not know Jeff
      personally... (I have never met Jeff Herring or talked to him by
      phone or email. It was an honest recommendation for a great
      article written by him.)

      Jeff's article has gained its own link popularity, by merit of
      it being a good story... As a result, Jeff's article will pass
      real link popularity back to his website, because it has real
      value for readers and real link popularity to share...

      Article Marketing Will Not Work For Everyone...

      There are a great number of us who have made a lot of money with
      article marketing... Then there are thousands of others who have
      never made any money at all with article marketing...

      When you want to find success with an online business, you should
      mirror those people who have been successful...

      Article Marketing is no different... If you have ever visited a
      website or purchased a product, as a result of having read an
      article that mentioned the website or product, take another look
      at the article that drove you to action... Try to understand the
      "how" and "why" that article worked, and then try to figure
      out how you can duplicate the formula for yourself...

      Chances are good that you will see my "Six Essential Elements of
      Successful Article Marketing" in those articles that you are
      reviewing...

      Fortunately, you don't have to take my word for what I am
      telling you in this article... Whenever you find an article that
      moves you to visit the website shown in the Authors' Resource
      Box, take another look at the article to see how closely it
      matches with the "Six Essential Elements" I shared with you in
      this article... You may be surprised by what you learn...




      ---------------------------------------------------------------------
      Reviewers are widely praising Bill Platt's "Multiple Traffic
      Streams: The Magic of Attracting Buyers" for its quality and
      attention to detail. One reviewer called it, "Comprehensive!!"
      Another said, "You could always spend $1500 or more for one of
      the 'guru' courses and still get less info." Get your copy
      here: http://thephantomwriters.com/multiple-traffic-streams/
      If you are available on Friday or Saturday night, join Bill
      and other online marketers at: http://LiveMarketingChat.com/


      --- END ARTICLE ---

      Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
      http://thePhantomWriters.com/free_content/db/p/article-marketing-tips.shtml#get_code



      .....................................

      TERMS OF REPRINT - Publication Rules
      (Last Updated: May 11, 2006)

      Our TERMS OF REPRINT are fully enforcable under the terms of:

      The Digital Millennium Copyright Act
      http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

      .....................................

      *** Digital Reprint Rights ***

      * If you publish this article in a website/forum/blog,
      You Must Set All URL's or Mailto Addresses in the body
      of the article AND in the Author's Resource Box as
      Hyperlinks (clickable links).

      * Links must remain in the form that we published them.
      Clean links should point to the Author's links without
      redirects having been inserted into the copy.

      * You are not allowed to Change or Delete any Words or
      Links in the Article or Resource Box. Paragraph breaks
      must be retained with articles. You can change where
      the paragraph breaks fall, but you cannot eliminate all
      paragraph breaks as some have chosen to do.

      * Email Distribution of this article Must be done through
      Opt-in Email Only. No Unsolicited Commercial Email.


      * You Are Allowed to format the layout of the article for
      proper display of the article in your website or in your
      ezine, so long as you can maintain the author's interests
      within the article.

      * You may not use sentences from this article as an input
      for any software that steals sentences from others in
      order to build an article with software. The copyright on
      this article applies to the "WHOLE" article.


      *** Author Notification ***

      We ask that you notify the author of publication of his
      or her work. Bill Platt can be reached at:
      comments@...


      *** Print Publication Reprint Rights ***

      If you desire to publish this article in a PRINT
      publication, you must contact the author directly
      for Print Permission at:
      mailto:comments@...



      .....................................

      If you need help converting this text article for proper
      hyperlinked placement in your webpage, please use this
      free tool: http://thephantomwriters.com/link-builder.pl

      Would you like to learn how to improve the performance of your
      article marketing campaigns? Download our F.R.E.E. 108-page
      Article Marketing Ebook at:
      http://thephantomwriters.com/ebooks/advanced-article-marketing.html


      *****************************************************************
      *
      * This email is being delivered directly to members of the group:
      *
      * EzineZone@yahoogroups.com
      *
      *****************************************************************


      =====================================================================

      ABOUT THIS ARTICLE SUBMISSION

      http://thePhantomWriters.com/ is a paid article distribution
      service. thePhantomWriters.com and Article-Distribution.com
      are owned and operated by:

      Bill Platt
      3010 E Raintree
      Stillwater, Oklahoma USA 74074


      Learn more about our article distribution services by visiting:
      http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

      The content of this article is solely the property
      and opinion of its author, Bill Platt
      http://thePhantomWriters.com/



      ---------------------------------------------------------------------
      XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
      ---------------------------------------------------------------------
    • Bill Platt
      A Free-Reprint Article Written by: Bill Platt Article Title: Article Marketing Tips: How Consumers Read Your Articles See TERMS OF REPRINT to the end of the
      Message 2 of 3 , Nov 15, 2012
      • 0 Attachment
        A Free-Reprint Article Written by: Bill Platt

        Article Title:
        Article Marketing Tips: How Consumers Read Your Articles

        See TERMS OF REPRINT to the end of the article.

        Article Description:
        If you want to understand what makes one article marketer
        successful, while many more achieve poor results, then
        consider this 6-step process designed to help you understand
        how to make your article marketing more effective.


        Additional Article Information:
        ===============================

        1278 Words; formatted to 65 Characters per Line
        Distribution Date and Time: 2012-11-15 12:00:00

        Written By: Bill Platt
        Copyright: 2010-2012
        Contact Email: mailto:comments@...


        Bill Platt's Picture URL:
        http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg

        For more free-reprint articles by Bill Platt, please visit:
        http://www.thePhantomWriters.com/recent/author/bill-platt.html


        =============================================
        Special Notice For Publishers and Webmasters:
        =============================================

        HTML Copy-and-Paste and TEXT Copy-and-Paste
        Versions Of Article Are Available at:
        http://thePhantomWriters.com/free_content/db/p/article-marketing-tips.shtml#get_code

        ---------------------------------------------------------------------

        Article Marketing Tips: How Consumers Read Your Articles
        Copyright (c) 2010-2012 Bill Platt
        Writing Puzzle
        http://WritingPuzzle.com/



        If you are an article marketer, or you have entertained the
        possibility of writing articles, then keep reading...

        In this article, I define the Six Essential Elements of writing
        articles that generates traffic and produces sales for your
        website...

        It will all begin to make sense to you when you step into the
        shoes of your readers... Because once you understand how your
        readers read your articles, it becomes rather obvious what your
        articles need to include in order for you to generate interest in
        your article, and successfully deliver visitors to your
        website...

        Once you understand the "how and why" of writing great
        articles, you will have the knowledge necessary to help you join
        the ranks of the article marketing superstars... But if you miss
        the point of this article, you are instead likely to join the
        ranks of the people who whine about how Article Marketing a
        scam...

        There Are Six Essential Elements of Successful Article Marketing:

        1. Title - Many people suggest that you should put your top
        keywords at the front of your article title, but I don't
        subscribe to that methodology. I do include my target keywords in
        the title, when I can, but an article that is well-optimized for
        the search engines is worthless if it does not get published...
        The #1 goal of your articles' title is to get the article
        opened!! You must present a title that is going to get the
        attention of publishers and readers; you must present a title
        that is going to compel a person to at least open your article to
        see if they will want to read it...

        2. Opening Paragraph - The title got your article opened, but now
        you need your reader to read the article... Tell your reader why
        they should keep reading your article and read it to its
        conclusion... Any reader who does not reach your website from
        your article is a "missed opportunity" to sell your stuff...
        Show people why it will be in their best interest to finish
        reading your article...

        3. The Article Body - The article body must meet the promise of
        the Article Title and the opening paragraph... The article body
        must retain the interest of the reader to the last word... The
        article body should tell a story people want to read, and leave
        them wanting more... The article body must successfully carry the
        reader to the articles' closing paragraph and to your Author's
        Resource Box...

        4. Your Closing Paragraph - Ideally, when your reader reaches the
        last paragraph of an article, the reader should be happy to have
        read the article to its conclusion. This is the first point about
        your closing paragraph. The second is that the closing paragraph
        should successfully bridge the reader from the article to the
        Authors' Resource Box. After all, the Authors' Resource Box is
        where the writer will get paid for having invested the effort
        into writing the article. When the reader reads the resource box
        and takes the action the author asked him or her to take, then
        the process of writing has the opportunity to offer the writer
        great rewards.

        5. The Authors' Resource Box - The Authors' Resource Box needs
        to transition the reader from your article to your website, by
        offering a compelling call-to-action to get the reader to go to
        your website... Tell who you are, but don't go overboard...
        People do not care who you are or what you have done - they only
        care about what else you can do for them... Jeff Herring wrote a
        great article that elaborates a bit further on how to construct
        an effective Resource Box here (
        http://ezinearticles.com/?id=3624961 )...

        6. Your Landing Page - You should never try to sell your products
        or services in your Authors' Resource Box. Instead, you should
        try to get the reader to your website, where you have an
        unlimited number of words, videos, pictures and testimonials to
        tell the real story of your products or services. Few vendors
        have the ability to sell a product or service in 500 characters,
        so you should use your Authors' Resource Box to get the reader
        to your website, where you will do the real selling...

        Tell A Story People Want To Read

        Often, the difference between someone who will try to write an
        article for $5 and the professional writer who understands the
        value of his or her work can be defined simply...

        The person writing an article for $5 will "beat around the
        bush" for five hundred words, without ever actually saying
        anything of any real value to anyone... The person who works for
        $5 an article is just putting words on a page so that he or she
        can be paid...

        The person who demands $40 to $500 to write an article is a
        master of story-telling... He or she will tell a story that
        people will want to read, and therefore a story that publishers
        will want to publish...

        The authors who tell a story that "people are happy to have
        read" will find their articles on more high-quality websites,
        and they will find more people visiting their websites, as a
        result of having read the article...

        Words on a page only please search engines, but a story on a page
        will ALSO attract readers, visitors and paying customers to your
        website...

        Interestingly, most online marketing gurus who advise hiring
        people to write $5 articles fail to tell the whole truth -- they
        fail to point out that articles that pass real link popularity to
        a website must have link popularity to pass on to your website...

        People don't link to articles that are nothing more than "words
        on a page", but people will link to a story that needs
        telling... Just like with Jeff Herring's article linked above;
        his story is worth sharing with you, and as a result, it has
        gained its own links from people who do not know Jeff
        personally... (I have never met Jeff Herring or talked to him by
        phone or email. It was an honest recommendation for a great
        article written by him.)

        Jeff's article has gained its own link popularity, by merit of
        it being a good story... As a result, Jeff's article will pass
        real link popularity back to his website, because it has real
        value for readers and real link popularity to share...

        Article Marketing Will Not Work For Everyone...

        There are a great number of us who have made a lot of money with
        article marketing... Then there are thousands of others who have
        never made any money at all with article marketing...

        When you want to find success with an online business, you should
        mirror those people who have been successful...

        Article Marketing is no different... If you have ever visited a
        website or purchased a product, as a result of having read an
        article that mentioned the website or product, take another look
        at the article that drove you to action... Try to understand the
        "how" and "why" that article worked, and then try to figure
        out how you can duplicate the formula for yourself...

        Chances are good that you will see my "Six Essential Elements of
        Successful Article Marketing" in those articles that you are
        reviewing...

        Fortunately, you don't have to take my word for what I am
        telling you in this article... Whenever you find an article that
        moves you to visit the website shown in the Authors' Resource
        Box, take another look at the article to see how closely it
        matches with the "Six Essential Elements" I shared with you in
        this article... You may be surprised by what you learn...




        ---------------------------------------------------------------------
        Don't hate me for this, but getting traffic is the easy part -- my websites
        get 3/4 million visitors per year. Subscribe to my Traffic Tips mailing list
        (http://writingpuzzle.com/pub/subscribe.php) and get a 25-page PDF
        that teaches an important lesson about Google. Join the Online Business
        Insider's forum (http://writingpuzzle.com/pub/index.php) to directly ask me
        questions about Traffic Generation. Or, go to http://WritingPuzzle.com/
        to find my products for writers. Bill Platt has been marketing products &
        services online since 2001.


        --- END ARTICLE ---

        Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
        http://thePhantomWriters.com/free_content/db/p/article-marketing-tips.shtml#get_code



        .....................................

        TERMS OF REPRINT - Publication Rules
        (Last Updated: May 11, 2006)

        Our TERMS OF REPRINT are fully enforcable under the terms of:

        The Digital Millennium Copyright Act
        http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

        .....................................

        *** Digital Reprint Rights ***

        * If you publish this article in a website/forum/blog,
        You Must Set All URL's or Mailto Addresses in the body
        of the article AND in the Author's Resource Box as
        Hyperlinks (clickable links).

        * Links must remain in the form that we published them.
        Clean links should point to the Author's links without
        redirects having been inserted into the copy.

        * You are not allowed to Change or Delete any Words or
        Links in the Article or Resource Box. Paragraph breaks
        must be retained with articles. You can change where
        the paragraph breaks fall, but you cannot eliminate all
        paragraph breaks as some have chosen to do.

        * Email Distribution of this article Must be done through
        Opt-in Email Only. No Unsolicited Commercial Email.


        * You Are Allowed to format the layout of the article for
        proper display of the article in your website or in your
        ezine, so long as you can maintain the author's interests
        within the article.

        * You may not use sentences from this article as an input
        for any software that steals sentences from others in
        order to build an article with software. The copyright on
        this article applies to the "WHOLE" article.


        *** Author Notification ***

        We ask that you notify the author of publication of his
        or her work. Bill Platt can be reached at:
        comments@...


        *** Print Publication Reprint Rights ***

        If you desire to publish this article in a PRINT
        publication, you must contact the author directly
        for Print Permission at:
        mailto:comments@...



        .....................................

        If you need help converting this text article for proper
        hyperlinked placement in your webpage, please use this
        free tool: http://thephantomwriters.com/link-builder.pl

        Would you like to learn how to improve the performance of your
        article marketing campaigns? Download our F.R.E.E. 108-page
        Article Marketing Ebook at:
        http://thephantomwriters.com/ebooks/advanced-article-marketing.html


        *****************************************************************
        *
        * This email is being delivered directly to members of the group:
        *
        * EzineZone@yahoogroups.com
        *
        *****************************************************************


        =====================================================================

        ABOUT THIS ARTICLE SUBMISSION

        http://thePhantomWriters.com/ is a paid article distribution
        service. thePhantomWriters.com and Article-Distribution.com
        are owned and operated by:

        Bill Platt
        3010 E Raintree
        Stillwater, Oklahoma USA 74074


        Learn more about our article distribution services by visiting:
        http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html

        The content of this article is solely the property
        and opinion of its author, Bill Platt
        http://WritingPuzzle.com/



        ---------------------------------------------------------------------
        XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
        ---------------------------------------------------------------------
      • Bill Platt
        A Free-Reprint Article Written by: Bill Platt Article Title: Article Marketing Tips: How Consumers Read Your Articles See TERMS OF REPRINT to the end of the
        Message 3 of 3 , Jun 25, 2013
        • 0 Attachment
          A Free-Reprint Article Written by: Bill Platt

          Article Title:
          Article Marketing Tips: How Consumers Read Your Articles

          See TERMS OF REPRINT to the end of the article.

          Article Description:
          If you want to understand what makes one article marketer
          successful, while many more achieve poor results, then
          consider this 6-step process designed to help you understand
          how to make your article marketing more effective.


          Additional Article Information:
          ===============================

          1278 Words; formatted to 65 Characters per Line
          Distribution Date and Time: 2013-06-25 12:00:00

          Written By: Bill Platt
          Copyright: 2010-2013
          Contact Email: mailto:comments@...


          Bill Platt's Picture URL:
          http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg

          For more free-reprint articles by Bill Platt, please visit:
          http://www.thePhantomWriters.com/recent/author/bill-platt.html


          =============================================
          Special Notice For Publishers and Webmasters:
          =============================================

          HTML Copy-and-Paste and TEXT Copy-and-Paste
          Versions Of Article Are Available at:
          http://thePhantomWriters.com/free_content/db/p/article-marketing-tips.shtml#get_code

          ---------------------------------------------------------------------

          Article Marketing Tips: How Consumers Read Your Articles
          Copyright (c) 2010-2013 Bill Platt
          Writing Puzzle
          http://WritingPuzzle.com/



          If you are an article marketer, or you have entertained the
          possibility of writing articles, then keep reading...

          In this article, I define the Six Essential Elements of writing
          articles that generates traffic and produces sales for your
          website...

          It will all begin to make sense to you when you step into the
          shoes of your readers... Because once you understand how your
          readers read your articles, it becomes rather obvious what your
          articles need to include in order for you to generate interest in
          your article, and successfully deliver visitors to your
          website...

          Once you understand the "how and why" of writing great
          articles, you will have the knowledge necessary to help you join
          the ranks of the article marketing superstars... But if you miss
          the point of this article, you are instead likely to join the
          ranks of the people who whine about how Article Marketing a
          scam...

          There Are Six Essential Elements of Successful Article Marketing:

          1. Title - Many people suggest that you should put your top
          keywords at the front of your article title, but I don't
          subscribe to that methodology. I do include my target keywords in
          the title, when I can, but an article that is well-optimized for
          the search engines is worthless if it does not get published...
          The #1 goal of your articles' title is to get the article
          opened!! You must present a title that is going to get the
          attention of publishers and readers; you must present a title
          that is going to compel a person to at least open your article to
          see if they will want to read it...

          2. Opening Paragraph - The title got your article opened, but now
          you need your reader to read the article... Tell your reader why
          they should keep reading your article and read it to its
          conclusion... Any reader who does not reach your website from
          your article is a "missed opportunity" to sell your stuff...
          Show people why it will be in their best interest to finish
          reading your article...

          3. The Article Body - The article body must meet the promise of
          the Article Title and the opening paragraph... The article body
          must retain the interest of the reader to the last word... The
          article body should tell a story people want to read, and leave
          them wanting more... The article body must successfully carry the
          reader to the articles' closing paragraph and to your Author's
          Resource Box...

          4. Your Closing Paragraph - Ideally, when your reader reaches the
          last paragraph of an article, the reader should be happy to have
          read the article to its conclusion. This is the first point about
          your closing paragraph. The second is that the closing paragraph
          should successfully bridge the reader from the article to the
          Authors' Resource Box. After all, the Authors' Resource Box is
          where the writer will get paid for having invested the effort
          into writing the article. When the reader reads the resource box
          and takes the action the author asked him or her to take, then
          the process of writing has the opportunity to offer the writer
          great rewards.

          5. The Authors' Resource Box - The Authors' Resource Box needs
          to transition the reader from your article to your website, by
          offering a compelling call-to-action to get the reader to go to
          your website... Tell who you are, but don't go overboard...
          People do not care who you are or what you have done - they only
          care about what else you can do for them... Jeff Herring wrote a
          great article that elaborates a bit further on how to construct
          an effective Resource Box here (
          http://ezinearticles.com/?id=3624961 )...

          6. Your Landing Page - You should never try to sell your products
          or services in your Authors' Resource Box. Instead, you should
          try to get the reader to your website, where you have an
          unlimited number of words, videos, pictures and testimonials to
          tell the real story of your products or services. Few vendors
          have the ability to sell a product or service in 500 characters,
          so you should use your Authors' Resource Box to get the reader
          to your website, where you will do the real selling...

          Tell A Story People Want To Read

          Often, the difference between someone who will try to write an
          article for $5 and the professional writer who understands the
          value of his or her work can be defined simply...

          The person writing an article for $5 will "beat around the
          bush" for five hundred words, without ever actually saying
          anything of any real value to anyone... The person who works for
          $5 an article is just putting words on a page so that he or she
          can be paid...

          The person who demands $40 to $500 to write an article is a
          master of story-telling... He or she will tell a story that
          people will want to read, and therefore a story that publishers
          will want to publish...

          The authors who tell a story that "people are happy to have
          read" will find their articles on more high-quality websites,
          and they will find more people visiting their websites, as a
          result of having read the article...

          Words on a page only please search engines, but a story on a page
          will ALSO attract readers, visitors and paying customers to your
          website...

          Interestingly, most online marketing gurus who advise hiring
          people to write $5 articles fail to tell the whole truth -- they
          fail to point out that articles that pass real link popularity to
          a website must have link popularity to pass on to your website...

          People don't link to articles that are nothing more than "words
          on a page", but people will link to a story that needs
          telling... Just like with Jeff Herring's article linked above;
          his story is worth sharing with you, and as a result, it has
          gained its own links from people who do not know Jeff
          personally... (I have never met Jeff Herring or talked to him by
          phone or email. It was an honest recommendation for a great
          article written by him.)

          Jeff's article has gained its own link popularity, by merit of
          it being a good story... As a result, Jeff's article will pass
          real link popularity back to his website, because it has real
          value for readers and real link popularity to share...

          Article Marketing Will Not Work For Everyone...

          There are a great number of us who have made a lot of money with
          article marketing... Then there are thousands of others who have
          never made any money at all with article marketing...

          When you want to find success with an online business, you should
          mirror those people who have been successful...

          Article Marketing is no different... If you have ever visited a
          website or purchased a product, as a result of having read an
          article that mentioned the website or product, take another look
          at the article that drove you to action... Try to understand the
          "how" and "why" that article worked, and then try to figure
          out how you can duplicate the formula for yourself...

          Chances are good that you will see my "Six Essential Elements of
          Successful Article Marketing" in those articles that you are
          reviewing...

          Fortunately, you don't have to take my word for what I am
          telling you in this article... Whenever you find an article that
          moves you to visit the website shown in the Authors' Resource
          Box, take another look at the article to see how closely it
          matches with the "Six Essential Elements" I shared with you in
          this article... You may be surprised by what you learn...




          ---------------------------------------------------------------------
          At http://WritingPuzzle.com/ you will find more training materials for article
          marketers. If you are more interested in writing and publishing books, then
          you may find http://ProfessionalBookMarketing.com/ to be your perfect
          cup of tea. Bill Platt has been teaching other writers how to create content
          that gets the reader's attention and how to promote themselves online, since
          early 2001. Subscribe to his mailing list here:
          http://PlattPublishing.com/offers/KWA.php


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