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Top Five Reasons Why Now Is The Perfect Time To Start A Business

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  • Bonnie Jo Davis
    Article Submission Detail: Article Title: Top Five Reasons Why Now Is The Perfect Time To Start A Business Author Name: Leah Grant Contact Email Address:
    Message 1 of 1 , Jun 1, 2009
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      Article Submission Detail:

      Article Title: Top Five Reasons Why Now Is The Perfect Time To
      Start A Business
      Author Name: Leah Grant
      Contact Email Address: articles@...
      Word Count: 760
      Suggested Category: small business
      Keywords: Leah Grant,small business,small businesses,starting a
      small business,start a small business,start small business,small
      business development,small business start up,start a small
      business
      Description: Turn on the TV and all you'll hear is how the
      stock market still hasn't fully recovered and how unemployment is
      still rising. Nevertheless, new business mentor Leah Grant
      offers readers the top five reasons why now is an excellent
      time to start a business.
      Copyright Date: 2009

      You have permission to publish this article in your ezine
      or on your web site, free of charge, as long as the byline
      and the article is included in it's entirety. If you use the
      article you are required to activate any links found in the
      article and the by-line. You may not use this article in any
      publication that is not-optin (spam).

      Complete Article with Resource Box at end:

      Top Five Reasons Why Now Is The Perfect Time To Start A Business

      Turn on the TV and all you'll hear is how the stock market still
      hasn't fully recovered and how unemployment is still rising, so
      you might think I'm out of my mind to suggest that now is the
      perfect time to start a business. But I stand by my statement.

      If we look at history, more millionaires were made during The
      Great Depression than any other time in US history and during
      our last recession in the early 90s many companies still thriving
      today were born, like Clif Bar.

      There are numerous reasons why starting a business now is
      advantageous, but these are the top five.

      1. Increased Opportunities
      Anytime the economy changes or a new technology is introduced it
      creates opportunities in different fields. While some
      industries are shrinking, others are exploding. For example,
      while Chrysler is claiming bankruptcy because their gas-guzzling
      vehicles have become irrelevant, a San Diego-based company,
      Jitterbug, who produces simplistic cell phones with extra large
      numbers on them designed for the elderly is hiring and growing
      at breakneck speed.

      2. Less Competition
      In the first two months of 2009 the Department of Labor reported
      that over 800,000 small businesses closed. I can guarantee that
      these were businesses that may have been barely making it when
      the economy was flush and when the recession began they realized
      they did not have the proper infrastructure, their overhead was
      too high or their business model was flawed. These closures
      create a lot of space for smart new business owners to open and
      serve their customers.

      In addition, many companies have cut their advertising budgets
      to lower costs which can give the public the perception of fewer
      businesses offering the same products and services as yours.
      The perception of less competition allows you to stand out and
      strongly establish your brand.

      3. Decreased Trust
      Let's face it, the big companies melting down faster than
      Chernobyl this past year have withered the public's trust. It's
      become obvious that large corporations are not looking out for
      their employees and many didn't even look ahead enough to
      protect themselves. Whenever the big businesses that people have
      equated with security go belly up, it creates a fear-based
      marketplace. First, people contract and don't buy at all. Then
      they start wanting to buy, but look to do business with people
      they know and trust.

      People who purchased their lotions and body wash at the mall are
      now more open to purchasing from their Mary Kay consultant. It
      feels good to them to know that the money they spend with
      someone they know helps out that family.

      4. Discounted Resources
      With many companies cutting back, businesses want to maintain
      cash flow so they are often willing to discount their services
      or products or offer longer payment terms than in the past.
      These options help a new business owner's startup funds go farther.

      One area these discounted resources should definitely be
      capitalized on is in the advertising market. Several larger
      companies that ate up available ad space have lowered their ad
      budgets, not only creating space for smaller companies to come
      in, but creating open ad space that publications, radio and TV
      stations need to sell. Many of these outlets will negotiate if
      asked. One of my clients got two ads for the price of one.
      These bargains allow business owners to make more of an impact
      for less money and to stand out while others are fading back.

      5. Control of Your Future
      Having a job is like putting all your eggs in one basket and
      then handing it over to a clumsy kid to carry. You have no
      control over whether you will get laid off, have your pay cut,
      have benefits taken away, have your hours lowered, etc. You
      have one line of revenue and if the powers you report to decide
      to cut that off, there's nothing you can do. No matter how many
      hours or how hard you work, in most cases your salary stays the
      same.

      None of the above has to be true if you own your own business.
      You can build a business model that allows for multiple streams
      of income so if one dries up, you still have the others. You
      control the amount of income you make because you are in charge
      of pricing and how much and how hard you work. You create your
      eggs and then you carry the basket yourself.

      (c) 2009, Leah Grant Enterprises LLC. Publication rights
      granted so long as article and byline are reprinted intact with
      all links made live.

      Will you be one of the millionaires who create their success
      during this recession? You could be! The timing is right. Get
      the info you need to launch a profitable venture in the New
      Business Mentor Leah Grant's free success kit including a timely
      special report and audio Secrets of Successful Business Owners
      at http://www.leahgrant.com
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