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Does You Business Phone Sound Crummy?

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  • BIG Mike McDaniel
    Title: Does Your Business Phone Sound Crummy? Length: 740 words Author: BIG Mike McDaniel eMail: Mike@BIGIdeasGroup.com Category:
    Message 1 of 1 , Oct 1, 2006
      Title: Does Your Business Phone Sound Crummy?
      Length: 740 words
      Author: BIG Mike McDaniel
      eMail: Mike@...
      Category: Advertising/Business/Marketing
      Copyright 2006
      Web Address: http://BIGIdeasGroup.com

      PERMISSION TO PUBLISH: This article may be
      published in magazines, newspapers, newsletters
      and on web sites provided the copyright and
      resource box are included.

      OK to edit for space and audience requirements.
      Please use an active hyperlink on websites.

      Complete Article with Resource Box follows

      Does Your Business Phone Sound Crummy?
      by BIG Mike McDaniel
      The Small Business Advertising Expert

      In business, what you say on the phone is important,
      sure, but how that telephone conveys your thoughts can
      be a deal breaker.

      How many phones in your business? It makes no
      difference if you use a multi phone computer driven PBX
      or have two phones plugged into the same jack, they
      MUST sound good.

      You have no doubt talked with someone in business who,
      for whatever unexplained reason, just didn't sound
      right. It’s more psychological than anything, a nagging
      that something is amiss. That little alarm bell may
      have changed your impression of the person on the other
      end. All because of the quality of the telephone voice.

      The difference is the way the telephone processes your
      voice. The telephone wires, to use a cyberspace term,
      have very limited bandwidth. If you have a good set of
      earphones and listen to your favorite CD, you can
      expect your headset to deliver 20 to 20,000 cycles of
      music. Your ears may not even be able to hear that
      range. 20 is a really deep base and 20,000 is a really
      high treble. 20 to 20,000 is the standard. With the
      telephone wire, the range is more like 100 to 8000.
      Enough to hit the range of most voices, but that’s it.

      Your phone must be at its very best using that space.
      Remember that conversation that your subconscious said
      was just not right? It wasn't what was said, but how it
      sounded. On a good telephone, the other party comes
      across crisp, sharp and clear. On some cheaper phones,
      much of the processing has been left out of the little
      chip, keeping the price down with the quality.

      There must be an edge to your voice on the phone. The
      last impression you want to give is that of talking
      through your handkerchief or holding the phone at arm’s

      Lets hit some basics:
      Your business telephone should be in two pieces, the
      telephone itself and the handset. Forget about trendy
      one piece $9.95 models.

      Your telephone should be connected to the telephone
      system by a wire. Plugged into the wall with one of
      those little plastic connectors on the end. Don't use a
      cordless phone for business communication.

      Your telephone should fit your face. Here’s a test.
      Next time you are in any store with a big display of
      telephones (even Wal Mart has a line of demos eight to
      ten feet long) pick up the handset of every phone and
      put it to your ear. Some just don't fit. Don't fit your
      ear, don't fit your hand, don't feel right. If the
      phone doesn't fit, how can your business conversation
      be any more than walking on a blister from new shoes.

      Another test, for the next week, carefully listen to
      the "sound" on incoming telephone calls. Its your
      subconscious that has been doing the listening up to
      now, but move it to the front. Listen for a crisp
      sound. No muffles. Listen for a presence; see if it
      sounds like the party on the other end is right there
      in your ear not off someplace. Listen for clarity, no
      static, no hum, Think about your comfort level with the
      conversation. When things aren't right, the level drops
      and maybe the business relationship as a result.

      Impressions are everything and a crummy phone can
      impress in the wrong direction.

      When you hear a phone that sounds good, tell the caller
      you are considering new phones and his sounds
      especially good, what brand and model is it. Say it no
      matter how is sounds, (compliment to get the order).
      Soon you will have a list of phones you like and phones
      you don't want.

      What you need is for your business conversations to
      sound as sharp and clear and professional as you are
      face to face. You get that by avoiding the cheap phones
      and searching for those that sound great to you. Take
      your survey, do you research and your phone will soon
      match your professionalism.

      ©2006 BIG Mike McDaniel, All Rights Reserved
      For more about small business advertising and image,
      visit http://BigIdeasGroup.com
      BIG Mike is a Business Consultant and Professional
      Speaker. His BIG Ideas Group helps business grow
      with promotions, special reports, mastermind
      groups, seminars and consulting. Subscribe to
      "BIG Ideas for Small Business" Newsletter

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