Re: Promotion of Eckankar Part 2 of 3 Madison Avenue Approach to Eckankar
- Hello Jonathan and All,
Klemp changes the rules as he sees fit.
At one time these "charged words" like
HU and ECK were kept from the general
public because they could harm people
by creating an imbalance that would
have negative effects upon them.
Thus, only "initiated" members of
Eckankar were instructed on how to
use these "charged words," and were
"protected" from harm by the master.
However, now that I think of it a
"Charge" is either negative or positive
in order to have an effect. Therefore,
using a "charged word" seems like it
could be used for either Black or White
Magic. This is why they were kept
hidden from the general public.
It was kind of like "sharing" one's
inner spiritual experiences with the
master. Eckists were told Not to Share
these because some Eckists didn't
have inner experiences and this sharing
could make them jealous or feel ashamed
that they weren't making progress.
And, some people would pick apart
the experience or reinterpret it making
the one who had it feel more confused
or that their interpretation of it was
inaccurate or that the dream of the
Astral Plane. It was like "casting
your pearls before swine." Yet, Klemp
changed this policy as well! And, he
did this as a promotion method.
I wonder how many people (non-Eckists)
are instructed Not to "direct" the HU,
and what that means. Now, Klemp is
saying that to HU is to pray. I'm not
so sure that Eckankar will be received
as well, in libraries especially, to give
intros. First, Klemp redefines Eckankar
as a Religion of God and now the HU
becomes a Prayer! True, there's a lot
of other religious crap like Hierarchies
and Worship Services etc., but it really
seems to me that Klemp is digressing
back to his Lutheran roots, and he's
taking others with him!
One more thing. I'm thinking that
when ECKists are being "neutral" and
are doing that Sunday Morning Seminar
HU Chant/Song that Klemp is backstage
"directing" it for his own purposes!
I'm resurrecting a thread that I started about a month ago on February 5, 2009.
It was my first post explaining what I call "The Madison Avenue Approach to
Eckankar." By this I mean the use of slick marketing to promote Eckankar. In
that original post I detailed eight subcategories which I labeled A through H.
About two weeks ago I thought up one more example of marketing which would be
I. Remember the time Harold Klemp told a story about the little girl at the
playground who taught her friend the HU? This was a long time ago, perhaps more
than ten years ago. At any rate, the little girl, I believe she was six years
old, taught her little friend the HU. And I believe Klemp indicated that there
was some sort of upliftment or beneficial effect on the other child.
Klemp's use of this story kept bothering me and about two weeks ago I finally
figured out what was going on. In my opinion, the HU is actually a very powerful
spiritual technique. It is not child's play. I I would go so far as to say that
it messes a lot of people up by throwing them off balance especially if they
overdo it. It is very powerful at opening the upper chakras and this can cause
problems for some people. But perhaps even more importantly, I think a lot of
Westerners have an adversion to it because it seems like something from an
What's Eckankar to do? Why tell a story about a six year old girl teaching the
HU to her little friend. What is actually happeneing with this story is this.
Children respresent innocence. And so if the HU is so innocent that a little
girl can teach it to one of her friends, how can anyone dare view the HU as
potentially dangerous or as something to be at all suspicious about? So Klemp's
use of this story is merely a clever marketing ploy. And it uses innocent
children to accomplish this goal!
Let me give you another example. Let's say a big drug company is selling a
dangerous drug. How could they fool their target audience by portraying this
drug as harmless? Why make a television commercial, talk about the drug and its
supposed benefits, but have the video showing a little girl dancing along in a
field picking flowers or flying a kite. Sure, the video has nothing to with the
drug, but the true purpose of the video is quite clear. This is actually
"Advertising 101." It's something that even someone with the most basic
knowledge of advertising experience could think up.
Those of you who have followed my posts know that after this original "Madison
Avenue" post I related a story in Klemp's new (2008) book "HU, The Most
Beautiful Prayer" about a girl named Heidi. She used the HU to help heal a
little boy. So this is another example of this. If little children are doing it,
what can be wrong with it? What can be dangerous about it?
It's all just another shameless example of how Eckankar uses marketing to fool
people. And trust me, a lot of people ARE fooled because the average person does
not possess the experience in life to see through these things. And how can a
corporation like Eckankar do anything more shameful than this? To use innocent
children to promote their religion?