Marketing the ECKankar Business
- Hello Etznab and All,
True, Twitchell started ECKankar out as
a business venture, and changed it into
a Non-Profit educational organization.
However, Klemp changing ECK into a Religion
doesn't mean that it's still not a business!
EK's just a different classification of business
that has even more protection under U.S.
law! Unfortunately, there are too many
loop holes in the law and too much protection
given to religions.
BTW-I've seen where Klemp & Company
get their Vahana (missionary) marketing
It was interesting reading what this one
marketing promoter said about ECKankar
being thousands of years old, but coming
public in the 1960's. LOL! I guess he wants
to stay on the good side of his potential
clients by agreeing with their bullshit.
I doubt that he believes any of it, specifically,
because he also talks about other New Age
Religions and their promotional methods
while giving his suggestions.
The ESC supplies the marketing tools
to the Vahanas out in the field. Here's
an example of one marketing ploy:
"Another way is to use bounceback cards
in your books to invite people to respond.
Ask them anything you want. (As an aside
I want to stress using author photos whenever
you can. People lock into the picture of the
person who wrote the book. One of the things
that is underrated in selling books is the role
of the author. You want to expand on that
wherever you can. Get as personal as you
can about the author as well as their credentials.
It is a point of leverage.)"
> Etznab Wrote:http://en.wikipedia.org/wiki/Eckankar
> Before the non-profit status during Paul
> Twitchell's time, I believe Eckankar was a
> Eckankar was founded in 1965 as a business;
> however, the Panel of Administrators urged
> Twitchell to conform to usual standards, and
> the teaching was later registered as a non-profit
> organization. Eighteen years later, in 1983,
> Harold Klemp changed it to a recognized religious
> I'm not sure about the specifics on what con-
> stitutes "non-profit", "religious institution" and
> Here is something (quote excerpt) from a link:
> Nonprofit organizations may charge money for their
> services, and contributions to tax-exempt nonprofit
> organizations are tax deductible. The Internal Revenue
> Service must approve the tax-exempt status of all non-
> profit organizations except churches.
> I might have posted that link here before. Here is
> another one about the "definition" of what constitutes
> a church.
>This last link might have something relevant in it (page
> For "non-profit status" I believe it depends on how the
> money is used - "who" or "what" it goes to benefit. This
> was my impression from what I read on the given links.
> It also was my impression that things can change over
> time. I am not exactly sure how the "exempt" status is
> applied to "for-profits" that "non-profits" contract with to
> do their work. Neither am I exactly sure what are all the
> legal stipulations involved. If anything, I'm exploring this
search for the word Eckankar), but I don't know for sure.
I only did a really quick search before I came up with