Green Is King At Duracell
Green Is King At Duracell
Some companies go "green" whenever Earth Day rolls around. At Duracell,
though, every single day is like Earth Day. The company cultivates a
corporate culture that makes green king throughout the year for its
employees. Duracell has "Green Teams" worldwide which address environmental
issues in their own communities.
No one knows Duracell's commitment to the environment better than Sandra
Decker, the company's full time Corporate MIS Project Manager. Decker chairs
Duracell's "Green Team" at its Bethel, Connecticut site. The team of 12
Duracell employees serves as a standing committee to coordinate an ambitious
list of environmentally oriented activities which keep a constant focus on
environmental protection. "We run promotions on a regular basis to keep the
momentum going," said Decker.
Commuters comprise one of the Green Team's primary target audiences.
Duracell's desire to encourage employee use of non-polluting commute modes
is evident. The company strongly supports carpooling among its 525
Duracell even makes a company car available for carpoolers who left their
own vehicle in the driveway, but need to get home suddenly in the event of
an emergency or after unexpected overtime. The "guaranteed ride home"
program offers carpoolers a sense of security.
Decker's team launched a special promotion on Earth Day this year which
continued for more than two months until June 25th. The effort netted
approximately 150 commuters through a series of weekly drawings. Everyone
who used a non-drive-alone commute mode that week was eligible to receive a
certificate for $10 worth of gas. Free coffee and muffins for poolers each
morning helped Duracell keep track of participating commuters.
A highlight of the promotion came on June 5th - United Nations Worldwide
Environment Day - with drawings for a number of car washes, five oil
changes, and a $250 certificate for a set of new tires! All participants
received a special coffee mug commemorating the event. In fact, all Duracell
Green Teams at the company's sites around the world participated in the
special U.N.-sponsored day.
The Green Team also made sure plenty of MetroPool's ridematching forms were
available for employees during the promotion. Anyone who filled out a form
received a profile of other commuters in his or her area from MetroPool
representative Robert Mancini at the event's official finale on June 25th.
Duracell's commitment to the environment goes beyond the daily commute, of
course. This year's Earth Day activities included a trail walk and lunch in
a wooded picnic area near the Duracell office. The company also supports two
local organizations dedicated to improving both the environment and the
lives of area children.
"Duracell has been wonderful," said Jean Parks, Public Programs Coordinator
at Green Chimneys, a non-profit based in Brewster, New York. Duracell hires
Green Chimneys' "Farm on the Moove" as one of the events in its annual
Mentor Day for children from area schools. The Farm on the Moove brings kids
and animals together for some quality time on the company's grounds. This
year's Farm was held at Duracell on June 5th - U.N. Worldwide Environment
Day. "It was an absolutely wonderful day for the children," said Parks. "The
kids just light up when they touch an animal."
Duracell also provides major financial support for and hands-on involvement
in Datahr, a Brookfield, Connecticut non-profit. Formed in 1953, Datahr
provides comprehensive home health and rehabilitation services to persons
with disabilities, illness, or injuries. "Duracell has been a very long term
supporter," said Mary Doidge, Datahr's Executive Vice President/COO. "They
work with us to create job opportunities for the folks we serve, and Ed
DeGraan, president of Duracell North America Group, is a member of our board
"It's impressive," MetroPool's Robert Mancini noted. "Duracell doesn't do
any of this because of any government mandates. Duracell is a very
environmentally conscious company throughout the world."
For more details about Duracell's green initiatives:
Duracell - Green Teams
8 Research Drive
Berkshire, Corporate Park
Bethel, CT 06801
(203) 796-4000 Fax: (203) 791-3039